How Calibr8or calibrates the strengths and capabilities of media agencies

Share116 Tweet33 +113 Share11Shares 173This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Pitch for the Stars: 5 things to look out for in a great media agency

Share312 Tweet +110 Share12Shares 334This post is by David Angell, General Manager, Melbourne, and National Head of Media at TrinityP3. In these roles, David brings his media-specific, broader commercial and relationship expertise to bear on a diverse range of projects … Continue reading

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8 personality types agencies may encounter in a new business pitch

Share144 Tweet2 +116 Share8Shares 170This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience spanning across retail, alcohol, utilities and telecommunications. One of the important factors in any … Continue reading

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The secret of marketing success in 2015: MIUAYGA

Share86 Tweet +113 Share11Shares 110This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Clients often ask us if we see … Continue reading

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3 woolly stories for marketers this Lunar New Year

Share63 Tweet +111 Share9Shares 83This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The secret to transitioning from print to digital media

Share69 Tweet +111 Share9Shares 89This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Now … Continue reading

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10 warning signs your Agency relationship is failing

Share114 Tweet +18 Share10Shares 132This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment. Competitive conflict. Regional mandates. … Continue reading

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Achieve internal alignment through agency search & selection – Case study

Share40 Tweet +114 Share7Shares 61Client Category – NGO – Agency Search & Selection Challenging Problem: Given the structure and nature of the business the biggest problem was a level of service to the business across the various state-based offices and ever increasing … Continue reading

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5 reasons why advertisers paying for pitches will not work

Share62 Tweet +114 Share11Shares 87This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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When agency pitches fail – seriously fail

Share274 Tweet +18 Share11Shares 293This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, interesting observations, marketing procurement | 1 Comment