How Calibr8or calibrates the strengths and capabilities of media agencies

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Pitch for the Stars: 5 things to look out for in a great media agency

Share Tweet +1 ShareThis post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained through a fifteen year career in media agencies, which he uses to help drive optimal results for … Continue reading

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8 personality types agencies may encounter in a new business pitch

Share Tweet +1 ShareThis post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience spanning across retail, alcohol, utilities and telecommunications. One of the important factors in any pitch … Continue reading

Posted in agency search & selection, agency solutions | 1 Comment

The secret of marketing success in 2015: MIUAYGA

Share Tweet +1 ShareThis post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Clients often ask us if we see the … Continue reading

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3 woolly stories for marketers this Lunar New Year

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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The secret to transitioning from print to digital media

Share Tweet +1 ShareThis post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Now don’t … Continue reading

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10 warning signs your Agency relationship is failing

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment. Competitive conflict. Regional mandates. Perhaps … Continue reading

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Achieve internal alignment through agency search & selection – Case study

Share Tweet +1 ShareClient Category – NGO – Agency Search & Selection Challenging Problem: Given the structure and nature of the business the biggest problem was a level of service to the business across the various state-based offices and ever increasing costs … Continue reading

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5 reasons why advertisers paying for pitches will not work

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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When agency pitches fail – seriously fail

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, interesting observations, marketing procurement | 1 Comment

Why a brand marketer engaged TrinityP3 for a CRM assessment – Case study

Share Tweet +1 ShareClient Category – Consumer Goods – Customer Relationship Management Challenging problem: An Australian Brand Marketing Manager was questioning the value of a CRM strategy as recommended by an external specialist agency. The challenge was how to identify … Continue reading

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TrinityP3 consultants marketing predictions for 2015

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing, strategic management, television & electronic production | 2 Comments