Hey agency, before you say yes to a pitch, you should Pitcherator it

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Why a well managed Agency search is more critical than ever

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever undertaken your own agency search, you know they can be disruptive, costly and confusing … Continue reading

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When money talks in a pitch, why does everyone else shut up?

Share Tweet +1 ShareThis post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. The ‘race to the bottom’ accelerates We’ve all heard … Continue reading

Posted in agency remuneration / compensation, agency search & selection, marketing procurement | Comments Off on When money talks in a pitch, why does everyone else shut up?

Are advertisers paying for all the production bells and whistles?

Share Tweet +1 ShareThis post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions … Continue reading

Posted in return on investment, television & electronic production | Comments Off on Are advertisers paying for all the production bells and whistles?

Picking the next winner? All trends are overrated says Peter Thiel

Share Tweet +1 ShareThis post is by Stephen Molloy,  a leading authority on digital and mobile apps, partnering with the best and brightest in the field from across the world to deliver solutions for iPhone, iPad, Android and Windows.  Last … Continue reading

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A cynical view of the on-going media agency saga?

Share Tweet +1 ShareThis post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I did a lot of work with party … Continue reading

Posted in agency solutions, industry news & trends, interesting observations, media planning & buying | Comments Off on A cynical view of the on-going media agency saga?

Do digital technology advances call your marketing actions into question?

Share Tweet +1 ShareThis post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital … Continue reading

Posted in data & direct marketing, social media & digital marketing | 2 Comments

Mediacom Saga – The ‘Road To Recovery’ starts with all of us

Share Tweet +1 ShareThis post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained through a fifteen year career in media agencies, which he uses to help drive optimal results for … Continue reading

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7 steps to improving your multi-agency output

Share Tweet +1 ShareThis post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained through a fifteen year career in media agencies, which he uses to help drive optimal results for … Continue reading

Posted in agency solutions, marketing process optimisation, media planning & buying, social media & digital marketing | Comments Off on 7 steps to improving your multi-agency output

Using a strategic tool for better client agency relationships – Case study

Share Tweet +1 ShareThe Situation: The Evalu8ing client had just entered into several new agency relationships including a new lead creative agency and a new media agency. They felt that communication, collaboration and project management between all teams, including themselves, … Continue reading

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Useful tools for marketers borrowed from CX/UX disciplines

Share Tweet +1 ShareThis post is by Beate Duesterwald, Senior Consultant at TrinityP3. Beate has over 18 years experience in helping clients to translate their business objectives into compelling digital marketing strategies. From marketing funnel to customer decision journey I was … Continue reading

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How NOT to treat first time job seekers when recruiting

Share Tweet +1 ShareThis post is by David Simpson, a seasoned former CEO who has devoted himself to the mentoring and development of other CEOs, senior executives and management teams. Throughout my management career and more recently as an Executive Coach, I … Continue reading

Posted in interesting observations, strategic management | Comments Off on How NOT to treat first time job seekers when recruiting

Selfies, babies, drones and the marketing data deluge nightmare

Share Tweet +1 ShareThis post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital … Continue reading

Posted in data & direct marketing, industry news & trends, mobile marketing, social media & digital marketing | Comments Off on Selfies, babies, drones and the marketing data deluge nightmare