Hey agency, before you say yes to a pitch, you should Pitcherator it

Share282 Tweet +110 Share19Shares 311This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Why a well managed Agency search is more critical than ever

Share55 Tweet +18 Share13Shares 76This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever undertaken your own agency search, you know they can be disruptive, costly and … Continue reading

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When money talks in a pitch, why does everyone else shut up?

Share159 Tweet +19 Share14Shares 182This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. The ‘race to the bottom’ accelerates We’ve all … Continue reading

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Are advertisers paying for all the production bells and whistles?

Share60 Tweet +112 Share16Shares 88This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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Picking the next winner? All trends are overrated says Peter Thiel

Share41 Tweet +19 Share15Shares 65This post is by Stephen Molloy,  a leading authority on digital and mobile apps, partnering with the best and brightest in the field from across the world to deliver solutions for iPhone, iPad, Android and Windows.  … Continue reading

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A cynical view of the on-going media agency saga?

Share96 Tweet +18 Share15Shares 119This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I did a lot of work with … Continue reading

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Do digital technology advances call your marketing actions into question?

Share101 Tweet +19 Share11Shares 121This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in data & direct marketing, social media & digital marketing | 2 Comments

Mediacom Saga – The ‘Road To Recovery’ starts with all of us

Share122 Tweet +12 ShareShares 124This post is by David Angell, General Manager of the fast-growing Melbourne market, and national Head of Media at TrinityP3. In these roles, David brings his media-specific, broader commercial and relationship expertise to bear on a diverse … Continue reading

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7 steps to improving your multi-agency output

Share94 Tweet +12 ShareShares 96This post is by David Angell, General Manager of the fast-growing Melbourne market, and national Head of Media at TrinityP3. In these roles, David brings his media-specific, broader commercial and relationship expertise to bear on a diverse … Continue reading

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Using a strategic tool for better client agency relationships – Case study

Share80 Tweet171 +14 ShareShares 255The Situation: The Evalu8ing client had just entered into several new agency relationships including a new lead creative agency and a new media agency. They felt that communication, collaboration and project management between all teams, including … Continue reading

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