How to stop driving your graphic designer crazy

I love working with my clients. Helping them realise their design needs. Visually representing their brand or communication strategy. But sometimes it drives me crazy. I understand that graphic design has its own language that is often foreign to my clients. And I know they sometimes look at me like I am speaking a totally foreign language. Sure, we use words like Widow, Orphan, Hanging, Bullet, Bleed, and Ligature every day. But that does not mean we are murderous lunatics or sadistic predators. It is just the language of graphic design and production. Continue reading

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Why are there no cost reductions in TVC production since going digital?

When did we stop using film? Not many of us really know as there has been no change to the on-air image quality of our TVCs since we all switched to digital movie cameras.
So the passing of the 35mm film camera has come and gone without a major disruption to the industry or the way we work on set or in post-production. What has happened is that the digital film camera and filmless post-production has brought change to the production process, but it would seem no cost reductions. Why is this so? Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, television & electronic production | 6 Comments

What’s the role of today’s advertising agency?

Here’s a thorny question for you – what’s the role of today’s advertising agency? Depending on the set-up of your internal marketing teams, the answer can take many forms and, if you’re like most marketers, the answer could include some (or all) of the following: Continue reading

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Why are you wasting your money on pitch consultancy?

We’ve written before about why a pitch is often the wrong answer to the wrong question. But sometimes it’s the right answer. When it is, then in our experience full management of a pitch process takes around 190 hours. This surprises some people. Until, that is, they understand what a thorough, comprehensive pitch process actually looks like. But first of all, just for clarity, here’s what it doesn’t look like. Continue reading

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Google’s mobile friendly test and why you must not ignore it

If you haven’t been following the world of Google and its constant tweaking of the famous algorithm that analyses and sorts billions of web pages you could be excused for not knowing about the biggest change to happen to search in years.

On April 21 (if you are reading this after April 21 I will be adding analysis and results regularly after the fact) Google will be rolling out a new update that will have a major impact on search results. It has already picked up the attractive little nickname “Mobilegeddon” but what is it really all about? Continue reading

Posted in industry news & trends, mobile marketing, social media & digital marketing | 7 Comments

A Communications Minefield: 5 things marketers hate hearing from their agencies

Share252 Tweet2 +110 Share11Shares 275This post is by David Angell, General Manager of the fast-growing Melbourne market, and national Head of Media at TrinityP3. In these roles, David brings his media-specific, broader commercial and relationship expertise to bear on a diverse … Continue reading

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4 thoughts on advertiser / agency relationships – Audi and Holler

Share112 Tweet +18 Share97Shares 217This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader … Continue reading

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Why storyboards are the building blocks of production

Share57 Tweet +113 Share6Shares 76This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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Metadata for socks. So where the bloody hell are you marketers?

Share54 Tweet +116 Share7Shares 77This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

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Marketing 101 – The myths and the dos and don’ts of marketing

Share63 Tweet +12 ShareShares 65This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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