Why your media agency should love to give you value and not just drive down costs
What can you do to ensure you get the most value out of your relationship with your media agency? Claus Schiko from Pandora shares his valuable insights here:
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
July 2015
Managing Marketing – Journalists, confidentiality, PR and pitches
How do agencies and marketers engage with journalists? In today's Managing Marketing podcast, Darren Woolley and Nic Christensen discuss this topic and more.
Why the media agency ‘Mediapalooza’ could be a huge waste of time
Is Mediapalooza nothing more than an agency partner swap, soap-opera style? Without huge change from the client side, is this what it really amounts to?
Is marketing procurement an investment or an insurance policy?
Marketing procurement is often managed as a cost reduction exercise that fails in the long term. Is it time to start thinking of it as an insurance policy?
The moving target of online marketing and eCommerce
Taking Care of Business host Jacki Mitchell, and co-hosts Grant Arnott and Darren Woolley, share ideas and expertise on online marketing and eCommerce.
Implementing an output-based cost marketing model – Case study
Find out how TrinityP3 helped their client move from decentralised inefficiency and waste to a highly efficient, partially centralised marketing model.
Managing Marketing – Storytelling in business and marketing
In today's Managing Marketing podcast, Darren Woolley and guest Shawn Callahan discuss how storytelling is applied to business, marketing and advertising.
Is market research worthwhile or a waste of time?
Taking Care of Business host Jacki Mitchell and co-host Darren Woolley discuss the pro's and con's of market research with their guest Simon Edwards of TKP.
How to build brand personality and give yourself a voice
Too many brands struggle to find their voice when it comes to content marketing and they fear putting their heads above the parapet. There is another way.
6 marketing management tools developed to provide optimal performance
Here are 6 innovative tools created to help the marketer with the difficult tasks of managing or selecting agencies, assessing advertising costs and more.
Wondering how media advertising got so screwed up? Read on.
The media agency transparency circus rolls on globally and reviews are being announced every week. What is really happening to advertisers' media budgets?
Why marketers and procurement experts should embrace more often
Is it time to get rid of the procurement steamroller and get marketers, procurement and agencies working together? How can we help this happen?
2 good reasons to shoot your TVC offshore
In some instances it is cheaper to shoot offshore than pay the art department costs to create a location in your home country. Find out why here:
Implementing a marketing model to match specific business needs – Case study
An out of control agency roster, no measurement of ROI, no governance and fragmented budgets. This case study shows the steps taken to sort this all out.