David has been a media agency practitioner for fifteen years, holding several senior positions in the UK and Australia. During this time, he has worked with a number of blue-chip organisations. David is the General Manager and Head of Media at TrinityP3. He lives in Melbourne with his wife and children.
Being the lead agency is the holy grail for agencies and is a source of increased influence, kudos and revenue. When should your media agency be the lead?
Gain insights into the challenges facing marketers and their procurement partners plus the work ISBA is doing to help members address complex issues.
Analytics and marketing teams must work together, focus on the right questions and deliver results for business success. Learn from those who've done it.
With so many small, specialist agencies it is becoming difficult for marketers to find the perfect agency for those one-off projects. Here is a solution.
74% of marketers reported using two or more agencies in a recent study. This post examines why this trend has emerged, its benefits and dangers. Read on.
Your success with social media will depend on mastering the kind of content to post on each platform. Learn how to capture the attention of users here.
Everyone says they can do content marketing nowadays. So how do you tell who is going to bring you results? Here are 10 tips that will help you choose.
As an industry, we all know that the pitch process is notoriously flawed. It’s time for change and we have to consider other methods but what are they?
Like anything in advertising, a clear and concise process will deliver the best results. Avoid these 4 common problems and you'll enjoy high performance.
When marketing and sales teams are in sync, companies are 67% better at closing deals and generate 208% more revenue from marketing. How aligned are you?