Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
Agencies are not anthills, and account managers should not be isolated as they are. Find out why agencies must put accountability back in account management
In a cost obsessed industry, where marketers are wanting to pay less and agencies want to make more, senior staff are uneconomical. Let me explain.
For the fourth post in the Become an Instant Expert series, we have focused on Digital and Technology alignment. Get ahead of the pack here.
Gain insights into the importance of creativity and innovation in business today and the role of the agency in developing customer and business innovation.
No matter how good an ad format or placement is, or how accurate the media targeting is – an irrelevant ad is an irrelevant ad. Get better results.
The truth is most companies do not have the data or the methodologies to provide an account of the value of their marketing agency spend. Here is why.
As a marketer you will have to sign off on talent for television commercials. So here is a short introduction to the main players and the casting process.
Involved with developing, implementing, executing or understanding the effects of advertising campaigns, and media buys? Improve your understanding here:
Agencies are cranking out digital deliverables at an astonishing rate for low fees. Has digital/social become the Dollar Menu of the advertising world?
Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC and in this podcast he shares insights on digital transformation. Listen to it here.