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In this issue

Discover what you may not know about the digital marketing landscape Watch how to align your digital marketing to marketing Listen to how to merge direct marketing tactics with digital to make sense of big data Is digital, data and technology advice keeping you awake at night?

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Newsletter 25 May 2016

Welcome to the 25 May edition of TrinityP3’s e-news


Discover what you may not know about the digital marketing landscape

“I don’t know what I don’t know”. Have you heard this lately? Or have you found yourself saying this lately? It’s a phrase that seems to keep popping up in marketing management circles, and one that we use from time to time to help keep up with the never-ending stream of new technologies, data services, digital platforms and media opportunities. It’s a great way of fleshing out information from a supplier, but also a way of determining someone’s actual capability and level of knowledge. So read on and discover what you don’t know about what you don’t know in digital marketing.

Click here for more information…

Watch how to align your digital marketing to marketing

This TrinityP3 Industry Webinar focuses on aligning digital marketing funnily enough to marketing, which is a hot topic that everyone is talking about because “it’s not about digital marketing, it’s about aligning digital to marketing”. It includes video from the Webinar, plus the presentation and a full transcript of the session.

Watch the video here. 

Listen to how to merge direct marketing tactics with digital to make sense of big data

In this Managing Marketing podcast, Anton Buchner, Digital and Data Senior Consultant at TrinityP3, discusses how the discipline of direct or interactive marketing can inform marketers on the best strategy using technology and data to more effectively engage their audience.

Listen to the podcast here.

Is digital, data and technology advice keeping you awake at night?

Many marketers have been confidentially opening up to us as to how confusing and conflicting all the digital, data and technology advice is these days. On the one hand they tell us that they trust their agency partners. But on the other, they are being bombarded every week by a myriad of alternatives. Many are finding it increasingly difficult to know where to turn. Read how we can help.

Click here for more information…

Read a case study on why a CMO engaged TrinityP3 for a digital team transformation

A leading Australian CMO was looking for an independent and objective assessment of the effectiveness and efficiency of a digital team, including SEO, paid performance, programmatic media planning and buying, social media, content marketing, data analytics, digital technologies, third party systems, and campaign reporting. Here is the case study outlining the situation and the results we delivered.

Click here for more information…

Download – The Ultimate Guide to Digital Marketing in a Data-driven World

This comprehensive Guide will not only demystify the world of digital and data by explaining how it works, it will also help you put some logic back into your marketing approach. There are no bells, no whistles, no hype. This Guide simply aims to help marketers get back to basics, business logic and follow the path from confusion to clarity.

Download your free copy here.

What’s Hot

Here are the most read, most shared and most commented articles from the TrinityP3 blog in the past month:
  1. What’s keeping the Chief Marketing Officer awake at night? 
  2. 3 more brands that have successfully reinvented themselves in the digital age 
  3. Why the CEO should be on social media as the public face of the company 
  4. Managing Marketing – The state of marketing procurement 
  5. 10 Key Chemistry Questions To Ask During An Agency Search 
  6. Managing Marketing – The marketing challenges and opportunities of customer and data 
  7. Is there any difference between an Agency and a Marketing Supplier? 
  8. Transforming Advertising Production for the 21st Century 
  9. “Putting stories to work” – storytelling for business and marketing 
  10. How to incentivise collaborative agency behaviour with performance based remuneration 

 


If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonialsBusiness Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

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