advertisers and anyone interested in delivering improved performance in their marketing, media and advertising investment for their organisation.
advertisers and anyone interested in delivering improved performance in their marketing, media and advertising investment for their organisation.
and sourcing professionals interested in maximising the performance of the marketing, media and advertising investment in their organisation.
marketing vendors and suppliers, ad-tech and mar-tech companies, and strategy and analytics firms looking to grow through proving superior value.
and anyone interested in optimising marketing, media and advertising performance – journalists, academics, students, industry associations and more.
For more than a decade, marketing has had its costs reduced, while expectations for delivering company growth have grown. Meanwhile technology has been providing greater opportunities and at the same time greater challenges. No wonder marketers are facing more complex problems than ever before.
TrinityP3 has been helping clients with successful agency selection for over 20 years now so it stands to reason that we might know a thing or two about the process. This definitive guide answers every question you are likely to ever have about pitches and agency selection.
How is advertising agency pricing agreed, how do agencies get paid, how should agencies get paid, and is there a better way? For many years, TrinityP3 has worked with marketers and agencies across a variety of projects where pondering these questions and providing answers sit at the heart of challenge and opportunity.
This post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 20 years of experience in advertising agency finance and operations. His expertise and knowledge cover the spectrum from large multi-national operations down to the boutique creative shop. Benchmark. It’s a term we use a.
This post is by Nathan Hodges, TrinityP3‘s Managing Director ANZ. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. With his third law, Isaac Newton told us that ‘for every action, th
Customer satisfaction is the ultimate goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
From the initial scoping meetings and workshops, to the last pitch presentation and final close-out calls, TrinityP3 delivered every step of the way. They were extremely professional, knowledgeable and helpful. We’re thrilled with the outcome and we look forward to working with our new partners.
The TrinityP3 team managed our media tender process from start to finish with expertise and efficiency. Their industry knowledge, financial insights and benchmarking tools added value at every stage, and they ensured that the result was exactly the right one for the Aussie brand and business.
TrinityP3 have been a true strategic marketing partner for the transformation of our creative agency roster and ensuring alignment between marketing strategy and delivery capabilities. We have gone from over a hundred buying points and limited brand governance to a holistic approach with strong oversight.
We went through a process that included Chemistry, Strategy Workshops and ultimately Creative Presentations. The end result – an agency that challenges us with unique ideas, fantastic strategic thinking and a focus on the things that matter most to our business. I couldn’t be more pleased with the process.
The level of talent on our eventual agency shortlist made it hard to choose, but the TrinityP3 team was always there with sound, independent advice to ensure we ended up with the best-fit partner. The level of financial and industry insight they brought to the commercial assessment was invaluable.
TrinityP3 introduced us to several excellent agencies who were passionate about our mission, which made our decision hard. The process they led us through was rigorous but always engaging, and together with their support and advice gave our team confidence our selection was the right one.
While we work with a wide range of clients, agencies, tech and marketing suppliers across marketing, media and advertising, our TrinityP3 Industry Polls gives the wider industry an opportunity to be counted on the issues we believe are of interest or importance. Have your say here and make sure you share the poll with your colleagues and friends on social media so we get the widest representation possible.