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How much agency financial transparency do marketers really need?

June 4, 2014

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement

…profit margin (%) Gross profit/total revenues ROE (%) (net profit/equity) ROA (%) (gross profit/total assets) Tax rate (%) (Income tax expense/gross profit) Net interest cover ratio (gross profit/net interest) Net…

17 ways advertisers can make their advertising production more transparent

September 20, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, television & electronic production

…Third party cost should be passed on at net Terms should be included within the agreement that require the agency to pass on external 3rd party production at net cost….

Top 5 agency “no no’s” – No 1 – Marking up external costs

September 27, 2006

agency remuneration / compensation

Marking up external costs when a client has the expectation that they are passed on at net. While it may have been standard industry practice to mark up external costs…

Managing Marketing – Data, big data and the transformation of market research

April 29, 2016

data & direct marketing, interesting observations, podcasts, strategic management

…focus groups and try to lift out the insights from that”, well, who knows what fell between the net and who knows if you were fishing in the right spot…

Online shopping trends: The death of a merchant

May 22, 2013

data & direct marketing, green marketing & sustainability, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management

…men and women along the way. The commercialization of the Internet in the 1990’s was a major game changer for the traditional retail model. Up until then the purchase of…

A perfect match: Finding the best advertising agency

March 18, 2016

agency search & selection, agency solutions, podcasts

…the Amercian Game show, The Dating Game” and ran on Network Ten from 1984 to 1989 and again in 1991 then on the Seven Network in 2002. An episode of…

Why marketing communicators need to see through greenwashing and how to start

July 15, 2020

green marketing & sustainability

…fossil fuels. Even those who pledge hard targets need careful scrutiny. BP, for example, got worldwide attention in February this year by promising net zero emissions by 2050. Some of…

Industry Links

August 9, 2011

…http://www.mediafederation.org.au Australasian Promotional Marketing Association – http://www.apma.com/ Public Relations Institute of Australia – http://www.pria.com.au/ World Federation of Advertisers – http://www.wfanet.org/en Australian Media Industry Audited Media Association Australia (AMAA) – http://www.auditedmedia.org.au…

Cost-cutting is a ‘coping’ strategy — but it is no substitute for effective marketing

October 21, 2020

marketing procurement, return on investment, strategic management

…of 25 major advertisers from the Top 100 advertisers shows the phenomenon. Data Source: https://www.macrotrends.net/. Analysis by TrinityP3 USA. Share prices are largely driven by expectations about the…

Managing Marketing – Getting better Sales and Marketing collaboration

October 7, 2015

customer relationship management, interesting observations, podcasts, return on investment, strategic management

…that’s a good point in that marketing sets up the start and casts the net broad and sales is about the conversion you know, building that relationship and closing the…

Managing Marketing: Digital media buying and are marketers getting the benefit?

October 19, 2018

industry news & trends, media planning & buying, podcasts

…That’s right and of course that’s a spray and pray mentality. That’s one of the reasons that there’s now 6.3-billion-dollars of ad fraud in this business. Bot net fraud and…

Managing Marketing: Talking data, big data, small data, first, second and third party data.

June 22, 2018

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, podcasts, return on investment, social media & digital marketing, strategic management

…net promoter score went from a very negative one to a very positive one in just a few days’ time. At the end of the day using explicit face-to-face data…

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How much agency financial transparency do marketers really need?

17 ways advertisers can make their advertising production more transparent

Top 5 agency “no no’s” – No 1 – Marking up external costs

Managing Marketing – Data, big data and the transformation of market research

A perfect match: Finding the best advertising agency

Why marketing communicators need to see through greenwashing and how to start

Industry Links

Cost-cutting is a ‘coping’ strategy — but it is no substitute for effective marketing

Managing Marketing – Getting better Sales and Marketing collaboration

Managing Marketing: Digital media buying and are marketers getting the benefit?

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