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12 innovative media options you may not see proposed by your media agency

June 18, 2012

agency solutions, interesting observations, media planning & buying

…within this unique and cost effective platform. Other Ambient Media Advertising Options If you are still getting the same old, same old served up each time by your media agency…

Agency Selection: The Pitch Consultant’s Definitive Guide for 2021

July 1, 2021

…know a lot of agency people. If you trust your agency lead, there may well be opportunity to engage a specialist, on a trial, a project or a more extended…

Advertising Agency Fees – A Comprehensive Guide for Marketing

October 24, 2021

…works or scope range at its core, enabling a workable and sustainable agreement to be structured and formed. 4. Engage your agency early. Gauging initial appetite of your agency is…

Managing Marketing: How Marketers Can Get More From Their Agencies

May 21, 2021

marketing process optimisation, podcasts

…yourself an agency where you can collaborate because that’s the case. You have to be able to collaborate. Your agencies need to collaborate together and clients need to not hug…

Managing Marketing: How Independent Agencies Win Corporate Clients

January 15, 2021

agency search & selection, industry news & trends, marketing procurement, podcasts

…that’s it. Look, agencies like all of us, you focus on yourself and you realise you can’t (especially if you’re a bigger agency with so many staff) — you can’t…

How to manage high performing agency relationships

February 1, 2021

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation

…question of your trusted partners and suppliers who you enjoy working with, they understand your brand, they understand your systems and your processes — it makes sense to go to…

Managing Marketing: Account Service, Management And Leadership

June 4, 2021

agency solutions, interesting observations, podcasts

…you don’t get that from your account … I don’t suppose you get that from your account training, you get that from drawing on your own character and just going,…

Managing Marketing: Managing An Independent Media Agency

October 2, 2020

agency remuneration / compensation, agency search & selection, media planning & buying, podcasts

…Full service. Darren: I noticed on your website it says full service but you mean full-service media agency. You’re not offering creative? Meg: No, we’re not. If a client asks…

Managing Marketing: Dysfunctional Agency Finances

November 12, 2021

agency remuneration / compensation, marketing procurement, podcasts

…on that every year. And if you don’t keep yourself abreast of what’s going on, you potentially lose your designation. So, that’s why businesses look for a CPA or a…

Managing Marketing: The Power Of Experience

June 26, 2020

agency remuneration / compensation, customer relationship management, interesting observations, podcasts, return on investment

…set to an out-of-hours—your going to have Zen Desk on your website but it’s not going to be manned most of the time that people are online. Also within your…

Managing Marketing: Being a Creative in Network, Indie and In-house Agencies

March 5, 2021

agency solutions, interesting observations, podcasts

…agency, yes, you’ve got a title and you’ve got a department that you fit in, but you’re more aware of your function in that if you’re not there, who else…

Managing Marketing: Sports Marketing

August 27, 2021

interesting observations, marketing process optimisation, podcasts, strategic management

…think that the diversity of thought is really important. And like I think about Cricket, and you have your creative agency, you have your media agency, you’re working with the…

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12 innovative media options you may not see proposed by your media agency

Agency Selection: The Pitch Consultant’s Definitive Guide for 2021

Advertising Agency Fees – A Comprehensive Guide for Marketing

Managing Marketing: How Marketers Can Get More From Their Agencies

Managing Marketing: How Independent Agencies Win Corporate Clients

How to manage high performing agency relationships

Managing Marketing: Account Service, Management And Leadership

Managing Marketing: Managing An Independent Media Agency

Managing Marketing: Dysfunctional Agency Finances

Managing Marketing: The Power Of Experience

Managing Marketing: Being a Creative in Network, Indie and In-house Agencies

Managing Marketing: Sports Marketing

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