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Agency Selection: The Pitch Consultant’s Definitive Guide

July 1, 2021

Contents Introduction Agency Selection: Going Beyond the Process Chapter 1 The Definition of Successful Agency Selection Chapter 2 Agency Selection Beginnings: Choosing the Candidates Chapter 3 Agency Assessment, from Start…

Advertising Agency Fees – A Comprehensive Guide for Marketing

October 24, 2021

…for my organisation and my agency? Be it for a media agency, creative agency, a digital agency or more, the free to use TrinityP3 Agency Fee Decision Tree will help…

Managing Marketing: The importance of an insightful and robust agency search & selection process

August 18, 2017

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, podcasts, strategic management

…she chats with Darren regarding the agency search and selection process and the considerations required when planning and managing a successful pitch process for a wide range of agency types…

Publicity

August 9, 2011

…more authentic – 2 July 2020, First 5000 How to Improve Ineffective Multi-Agency Planning Sessions – 24 June 2020, KPI AGENCY Media agency contracts may not be worth the paper…

The latest trends in agency remuneration

January 4, 2016

agency remuneration / compensation, industry news & trends, marketing procurement, return on investment

…thought leader on agency remuneration, search and selection and relationship optimisation. This is the first in the series of TrinityP3 Webinars. Today we’re talking about the latest trends in agency…

Managing Marketing: The complex issue of ever expanding agency rosters

May 27, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, podcasts

…Clemenger Group really objected publicly to me calling agencies suppliers because he said, “We’re not suppliers, we’re partners with our clients”. I said, “No, no, you’re suppliers because you’re paid…

How to manage high performing agency relationships

February 1, 2021

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation

…in their own right. So, for marketers to sit and talk about agency relationships and only be looking at their creative agency, their media agency, maybe their digital (if they…

Solving complex in-house agency issues – Three case studies

June 3, 2019

agency search & selection, agency solutions, case studies, industry news & trends, marketing process optimisation

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. It is interesting for us that when a client/agency relationship goes wrong the marketers can…

How to measure the cost of switching advertising agencies

May 30, 2012

agency remuneration / compensation, agency search & selection, agency solutions, strategic management

…with finding a new agency: External: Search Consultants running the agency search process Internal: Client resources used in the agency search process 3. Costs associated with entering a new agency…

How many agencies do you need on your roster and how do you get there?

January 13, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…agency, is the increase marketing head hours in briefing that agency, managing that agency, shaping the recommendations of that agency to fit the brand, to fit the strategy, to fit…

Why hourly rates are no measure of value when negotiating agency fees

May 22, 2019

agency remuneration / compensation, agency search & selection, marketing procurement

…be equivalent of the lower cost agency that was not preferred? Agency Index TrinityP3 Benchmark 1.00 Agency 1 1.15 Agency 2 0.95 Agency 3 0.85 Agency 4 1.09 Agency 5…

Is there nothing fair or reasonable about agency remuneration?

July 14, 2017

agency remuneration / compensation, agency search & selection, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. During more than 15 years of agency benchmarking and negotiations two words I have often…

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Agency Selection: The Pitch Consultant’s Definitive Guide

Advertising Agency Fees – A Comprehensive Guide for Marketing

Managing Marketing: The importance of an insightful and robust agency search & selection process

Publicity

The latest trends in agency remuneration

Managing Marketing: The complex issue of ever expanding agency rosters

How to manage high performing agency relationships

Solving complex in-house agency issues – Three case studies

How to measure the cost of switching advertising agencies

How many agencies do you need on your roster and how do you get there?

Why hourly rates are no measure of value when negotiating agency fees

Is there nothing fair or reasonable about agency remuneration?

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