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Managing Marketing: The importance of an insightful and robust agency search & selection process

August 18, 2017

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, Podcasts, strategic management

…in agency search and selection. Here she chats with Darren regarding the agency search and selection process and the considerations required when planning and managing a successful pitch process for…

Publicity

August 9, 2011

…Entertainment to Agency Ecosystem – 20 August 2019, Little Black Book Optus confirms new agency roster – 20 August 2019, ADNews OPTUS ADDS TBWA\SYDNEY TO CREATIVE AGENCY ECOSYSTEM; BEAR MEETS…

The latest trends in agency remuneration

January 4, 2016

agency remuneration / compensation, industry news & trends, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the first in the series of TrinityP3 Webinars. Today we’re talking about the…

Managing Marketing: The complex issue of ever expanding agency rosters

May 27, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, Podcasts

…end up with is buckets of multiple suppliers. So if you’ve got five buckets and you’ve got four suppliers in each bucket, you’ve still got twenty suppliers, you’ve potentially got…

Solving complex in-house agency issues – Three case studies

June 3, 2019

agency search & selection, agency solutions, case studies, industry news & trends, marketing process optimisation

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. It is interesting for us that when a client/agency relationship goes wrong the marketers can…

How to measure the cost of switching advertising agencies

May 30, 2012

agency remuneration / compensation, agency search & selection, agency solutions, strategic management

…with finding a new agency: External: Search Consultants running the agency search process Internal: Client resources used in the agency search process 3. Costs associated with entering a new agency…

How many agencies do you need on your roster and how do you get there?

January 13, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…ascribing that amazing deal to this agency, is the increase marketing head hours in briefing that agency, managing that agency, shaping the recommendations of that agency to fit the brand,…

Is there nothing fair or reasonable about agency remuneration?

July 14, 2017

agency remuneration / compensation, agency search & selection, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. During more than 15 years of agency benchmarking and negotiations two words I have often…

Why hourly rates are no measure of value when negotiating agency fees

May 22, 2019

agency remuneration / compensation, agency search & selection, marketing procurement

…be equivalent of the lower cost agency that was not preferred? Agency Index TrinityP3 Benchmark 1.00 Agency 1 1.15 Agency 2 0.95 Agency 3 0.85 Agency 4 1.09 Agency 5…

Managing Marketing: The good, the bad and the ugly of media agency pitches

February 8, 2019

agency search & selection, interesting observations, Podcasts

…we’ve got media agency B or C, or as the joke went we’ve got media agency M or media agency M or media agency M to choose from. It worked…

Measuring the 4Cs in selecting agencies and managing agency relationships

October 14, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When considering selecting or evaluating a creative supplier, be it a media agency, digital agency,…

Five ways to use the Scope Metric Model to more effectively manage agency fees

November 11, 2019

agency remuneration / compensation, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Since the mid 1990s Michael Farmer has been developing and using the Scope MetricTM Units…

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Managing Marketing: The importance of an insightful and robust agency search & selection process

Publicity

The latest trends in agency remuneration

Managing Marketing: The complex issue of ever expanding agency rosters

Solving complex in-house agency issues – Three case studies

How to measure the cost of switching advertising agencies

How many agencies do you need on your roster and how do you get there?

Is there nothing fair or reasonable about agency remuneration?

Why hourly rates are no measure of value when negotiating agency fees

Managing Marketing: The good, the bad and the ugly of media agency pitches

Measuring the 4Cs in selecting agencies and managing agency relationships

Five ways to use the Scope Metric Model to more effectively manage agency fees

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