You searched for Grow up! Marketing procurement should not be put in a box. -

Managing Marketing: Why Procurement are the Marketing Good Guys

November 26, 2021

green marketing & sustainability, marketing procurement, podcasts

…marketing would see procurement as a worthy topic to be sharing? Matt: Yeah, absolutely. And it’s really exciting as a procurement professional to see procurement feature a lot more in…

A conversation on aligning procurement and marketing in a conscious climate

April 15, 2022

marketing process optimisation, marketing procurement

…provide a really good opportunity for procurement and marketing to collaborate more and to achieve some of those wins in the marketing space. As I said, I think a lot…

Publicity

August 9, 2011

…Where do the best marketing procurement people come from? – Producers&ProcurersiQ Woolley Marketing: Personalising, mass marketing or both? – 6 May 2021, Mumbrella The true cost of pitching to be…

What is the definition of Marketing?

August 19, 2016

industry news & trends, interesting observations, strategic management

…too. Right at the end. What is marketing? from TrinityP3 Marketing Management Consultants The AMA says marketing is According to the American Marketing Association (AMA) Board of Directors, Marketing is…

Conversations on Managing Marketing

December 3, 2013

…USA 2013: TrinityP3’s Top 50 Marketing Management Posts Strategic Marketing Management and Marketing Procurement continues to grow in prominence as the challenges of measuring return on marketing investment and the…

Managing Marketing Podcasts

July 18, 2015

…role of marketing in business and the focus on customer and data. Tina Fegent is a marketing procurement consultant and chats on the state of marketing procurement and the…

Managing Marketing: The changing role and challenges of global procurement

July 1, 2016

customer relationship management, data & direct marketing, industry news & trends, marketing procurement, return on investment, strategic management

…sides but certainly procurement shouldn’t shirk away from exploring exactly how agencies make money. Marketing Procurement still embryonic Darren: But even marketing procurement itself is continuing to go through a…

Five things agencies and marketing don’t know about marketing procurement, but should

September 14, 2020

marketing procurement

…the eventual quality of the overall performance of marketing procurement in how they partner with you. Marketing Procurement is increasingly becoming a team that marketing and agencies should not fear,…

100 reasons to listen and subscribe to the Managing Marketing podcast

April 3, 2019

podcasts

…forgotten P of marketing – pricing. Jon talks about the role of pricing and the behavioural economics insights on pricing and explores how pricing works in advertising and marketing services….

Managing Marketing: The rapid evolution of marketing procurement?

November 4, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, podcasts, return on investment, strategic management

…marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Brett Colbert, Chief Procurement Officer at MDC Partners discusses with Darren the exciting state of marketing procurement in…

2014 ANA Advertising Financial Management Conference – a comprehensive review

May 14, 2014

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production

…Force presenting the latest findings from the ANA Marketing Procurement Survey titled Optimising the procurement / marketing relationship. The general trend is that marketing and procurement are working more collaboratively…

Managing Marketing – The state of marketing procurement

April 1, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, podcasts

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Tina Fegent is a marketing procurement consultant with extensive agency and…

How many agencies do you need on your roster and how do you get there?

January 13, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…on the marketing requirements. So the third box there actually drives the second box which is based on the first box. Goodness me, this could be another webinar here. We’ll…

Managing Marketing: The importance of mastering marketing principles

November 23, 2018

interesting observations, podcasts, strategic management

…paper, the singular best paper on this in the journal of marketing and the actual title is ‘Is marketing science? Is science marketing?’ and the point they made is that…

Search

Managing Marketing: Why Procurement are the Marketing Good Guys

A conversation on aligning procurement and marketing in a conscious climate

Publicity

What is the definition of Marketing?

Conversations on Managing Marketing

Managing Marketing Podcasts

Managing Marketing: The changing role and challenges of global procurement

Five things agencies and marketing don’t know about marketing procurement, but should

100 reasons to listen and subscribe to the Managing Marketing podcast

Managing Marketing: The rapid evolution of marketing procurement?

Managing Marketing – The state of marketing procurement

How many agencies do you need on your roster and how do you get there?

Managing Marketing: The importance of mastering marketing principles

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Managing Marketing: The Agency View Of Pitching And Procurement

What does financial and rate benchmarking mean at TrinityP3?

Managing Marketing: Working in Global Markets and The Future of The Agency

Unintended messages in client-agency relationships