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Managing Marketing: Why Procurement are the Marketing Good Guys

November 26, 2021

green marketing & sustainability, marketing procurement, podcasts

…when we say to marketers as part of the selection process; “Are you interested in a B-Corp? Are you interested in a diverse supply chain? Are you interested in agencies…

Publicity

August 9, 2011

…Agency Analytics Thomas Bertelsen, James Procter And Darren Woolley Talk Data And AI Informed Advertising – 11 Jan 2021, Black Wood Se7en 2020 HBF announces a national agency roster with…

Agency Selection: The Pitch Consultant’s Definitive Guide for 2021

July 1, 2021

…of many in a properly assessed process. Furthermore, we advocate for fair and commensurate agency compensation at all times. Fair and commensurate compensation, benchmarked against market norms, will not always…

What is the definition of Marketing?

August 19, 2016

industry news & trends, interesting observations, strategic management

…the profession of marketing will be a step in the right direction to answer Mark Ritson’s recent question “Shouldn’t an expert in marketing be trained in marketing?”. Here are some…

Advertising Agency Fees – A Comprehensive Guide for Marketing

October 24, 2021

…above, using the marketing team’s ZBB approach as a basepoint and attempting to lever consistency between ZBB and and a value based model could be a solution. There can also…

Conversations on Managing Marketing

December 3, 2013

…grow in popularity and prominence amongst the marketing, procurement and the advertising industry. Covering a wide range of hot marketing topics from: media transparency, marketing technology, data analytics and digital…

2014 ANA Advertising Financial Management Conference – a comprehensive review

May 14, 2014

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production

…he is a CPA, who has worked as a Kinsey management consultant, so he takes quite an analytical approach to marketing. @MattJauchius: Marketing pros as a whole are in the…

Managing Marketing: Sports Marketing

August 27, 2021

interesting observations, marketing process optimisation, podcasts, strategic management

…assessment and debate both internally in organisations and across the industry. And in terms of the role data should play in marketing. There’s conflicting opinions about the effect of data…

Managing Marketing – Getting better Sales and Marketing collaboration

October 7, 2015

customer relationship management, interesting observations, podcasts, return on investment, strategic management

…okay. Peter: And I had to add the international otherwise the Americans might not believe me. Darren: Because if you’re not based in America then you must be international. Peter:…

Five things agencies and marketing don’t know about marketing procurement, but should

September 14, 2020

marketing procurement

…brand behaves will be driven by that… (more on that in another article on agency and client behaviour being driven by value, strategic importance and attractiveness!) Marketing procurement are not…

Managing Marketing: The changing role and challenges of global procurement

July 1, 2016

customer relationship management, data & direct marketing, industry news & trends, marketing procurement, return on investment, strategic management

…Asia will have a global responsibility but be based in South East Asia or in China. Darren: Or India or China. Steve: Wherever. And that’s encouraging to see because it…

Managing Marketing Podcasts

July 18, 2015

…the Dream Leader at ACT Responsible and a World Board Director at the International Advertising Association (IAA), he and Darren talk about marketing and advertising doing good. Mark Adams…

Managing Marketing: The Impact Of Net Zero Emissions On Marketing Budgets

July 2, 2021

green marketing & sustainability, marketing procurement, podcasts

…be … in the ideal world, we should not offset everything, anything at all. We should measure and we should understand, and we should reduce as much as we can….

Managing Marketing: How Independent Agencies Win Corporate Clients

January 15, 2021

agency search & selection, industry news & trends, marketing procurement, podcasts

…actually lived in Jakarta for a year looking after the Grid airlines account. And I remember we had a creative agency in Jakarta and I managed a creative agency actually…

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Managing Marketing: Why Procurement are the Marketing Good Guys

Publicity

Agency Selection: The Pitch Consultant’s Definitive Guide for 2021

What is the definition of Marketing?

Advertising Agency Fees – A Comprehensive Guide for Marketing

Conversations on Managing Marketing

Managing Marketing: Sports Marketing

Managing Marketing – Getting better Sales and Marketing collaboration

Five things agencies and marketing don’t know about marketing procurement, but should

Managing Marketing: The changing role and challenges of global procurement

Managing Marketing Podcasts

Managing Marketing: The Impact Of Net Zero Emissions On Marketing Budgets

Managing Marketing: How Independent Agencies Win Corporate Clients

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