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Sweathead: How money works in agencies

January 8, 2021

agency remuneration / compensation, agency search & selection, marketing procurement, podcasts

…in a pitch process is they get all these different options presented to them and to avoid the shiny new object allure, we keep them fairly honest to what they…

Managing Marketing Podcasts

July 18, 2015

…and he talks about the difference between being on the agency and the advertiser side. Andrea Edwards is The Digital Conversationalist and she talks about the good and the…

Managing Marketing: Ethical Marketing

June 19, 2020

green marketing & sustainability, interesting observations, podcasts, strategic management

…get the masses all to work together. When they did some studies for example with recycling they discovered the most influential way to get people to recycle, was when there…

Managing Marketing: How Independent Agencies Win Corporate Clients

January 15, 2021

agency search & selection, industry news & trends, marketing procurement, podcasts

…telling the clients, then how are they going to know? If you’re a big publicist and you’re going to pitch to a new client, then how are they going to…

Managing Marketing: The Seven Customer-Centric Shifts

July 17, 2020

customer relationship management, data & direct marketing, interesting observations, marketing process optimisation, strategic management

…market, there’s the Bell curve where most of the people do right stuff most of the time but then there are the outliers and sometimes the outliers get all the…

Publicity

August 9, 2011

…– 22 September 2016, Mumbrella Too many agencies? Or too many marketers doing too much with too little? – 20 September 2016, Mumbrella Why marketing needs to change to drive…

Managing Marketing: The Roles of Design in Building Brands

November 13, 2020

interesting observations, marketing process optimisation, podcasts

…who you want to talk to, why do you want to talk to them? How do you talk to them? So there’s a bit of science in that. And that…

Managing Marketing: Advertising and Marketing Last Year and Next

January 22, 2021

interesting observations, marketing process optimisation, podcasts, strategic management

…there’s others like the airlines and they’re suffering for the other reason. They’re barely keeping things together. John: That’s right. And look, we went from the standard ad with the…

Managing Marketing: Building Powerful Relationships Through Direct And Respectful Communication

July 10, 2020

customer relationship management, interesting observations, podcasts, strategic management

…how they feel about the ambition they’re pursuing and how they feel about the way they’ve been spoken to in the conversation they’re having. We take a very micro view…

Managing Marketing: Artificial Intelligence Improving Agency Productivity

November 20, 2020

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, podcasts

…on how they could automate what were seemingly impossible processes to be tackled. And they found various tools to enable them to be doing that. And they found a tool…

The Uncharted Leader: Commercialising Purpose Through Creative Process

June 29, 2020

marketing process optimisation, podcasts, strategic management

…understand the marketplace, start to plan for the future, put in place the programs and the frameworks that they need to actually manage themselves for success into the future. So…

Managing Marketing: Branded Merchandise, Product Safety and Supply Chain Ethics

September 11, 2020

green marketing & sustainability, marketing procurement, podcasts, return on investment

…the little plastic toys that they use to produce by the tonne, I’m sure there were absolute containers coming straight out of China with these little plastic toys to give…

Managing Marketing: Making PR and Advertising Work Across the Globe

December 4, 2020

interesting observations, marketing process optimisation, podcasts, strategic management

…there’s marketing over here, marketing should also be built off the corporate strategy because the role of marketing is to build customers aligned to the corporate strategy. Now, if the…

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Sweathead: How money works in agencies

Managing Marketing Podcasts

Managing Marketing: Ethical Marketing

Managing Marketing: How Independent Agencies Win Corporate Clients

Managing Marketing: The Seven Customer-Centric Shifts

Publicity

Managing Marketing: The Roles of Design in Building Brands

Managing Marketing: Advertising and Marketing Last Year and Next

Managing Marketing: Building Powerful Relationships Through Direct And Respectful Communication

Managing Marketing: Artificial Intelligence Improving Agency Productivity

The Uncharted Leader: Commercialising Purpose Through Creative Process

Managing Marketing: Branded Merchandise, Product Safety and Supply Chain Ethics

Managing Marketing: Making PR and Advertising Work Across the Globe

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