You searched for How to avoid the traditional to digital marketing transition trap -

Publicity

August 9, 2011

…Where do the best marketing procurement people come from? – Producers&ProcurersiQ Woolley Marketing: Personalising, mass marketing or both? – 6 May 2021, Mumbrella The true cost of pitching to be…

How to align your digital marketing to marketing

February 26, 2016

agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing

…aligning digital marketing to marketing but we don’t start to even talk about digital marketing or marketing as being separate things anymore. We used to talk about marketing and how…

Managing Marketing Podcasts

July 18, 2015

…media, marketing and CX management. Ilona Evan is a Senior Digital Consultant at TrinityP3 and she discusses the role of digital media and digital marketing. Virginia Hyland is…

What is the definition of Marketing?

August 19, 2016

industry news & trends, interesting observations, strategic management

…too. Right at the end. What is marketing? from TrinityP3 Marketing Management Consultants The AMA says marketing is According to the American Marketing Association (AMA) Board of Directors, Marketing is…

100 reasons to listen and subscribe to the Managing Marketing podcast

April 3, 2019

podcasts

…Transformation Driven by Data and Digital Anton Buchner is Managing Partner of Front Foot Marketing and a disciplined and creative performance marketer. He discussed how direct marketing disciplines could be…

Conversations on Managing Marketing

December 3, 2013

…range of hot marketing topics from: media transparency, marketing and creative technology, data analytics and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between. All…

How many agencies do you need on your roster and how do you get there?

January 13, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…that we see succeeding rather than the more traditional marketing generalist roles. It’s no surprise that marketing directors or those kinds of designations, are being replaced in many markets and…

Managing Marketing: The importance of mastering marketing principles

November 23, 2018

interesting observations, podcasts, strategic management

…my classes with my student and I say, digital or traditional. Give me the main forms of traditional and they say newspapers. Well they are more digital now than traditional….

Managing Marketing: What keeps the CMO awake at night and why?

October 21, 2016

interesting observations, marketing process optimisation, marketing procurement, podcasts, strategic management

…digital and technology are a critical centrepiece to his marketing strategy then something’s very wrong. But similarly, if we’re over here at Coca-Cola, and all of a sudden digital is…

Managing Marketing: Why Digital Marketing Has Not Lived Up To The Promise

March 8, 2019

data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, mobile marketing, podcasts, return on investment, social media & digital marketing

…and yet we’re still talking about digital marketing as if it’s somehow separate from marketing. Ilona: Yes, we are. You can’t do marketing without doing digital marketing. If a company…

Managing Marketing: The importance of measuring performance in digital marketing

July 7, 2017

data & direct marketing, interesting observations, marketing process optimisation, media planning & buying, podcasts, return on investment, social media & digital marketing, strategic management

…seen digital advertising grow and grow and grow for the last decade. It’s been the darling of marketers. Everyone’s been talking about how terrific digital marketing is (and media) except…

Search

Publicity

How to align your digital marketing to marketing

Managing Marketing Podcasts

What is the definition of Marketing?

100 reasons to listen and subscribe to the Managing Marketing podcast

Conversations on Managing Marketing

How many agencies do you need on your roster and how do you get there?

Managing Marketing: The importance of mastering marketing principles

Managing Marketing: What keeps the CMO awake at night and why?

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

What does financial and rate benchmarking mean at TrinityP3?

Managing Marketing: Working in Global Markets and The Future of The Agency

Unintended messages in client-agency relationships

Managing Marketing: The Climate Crisis And Creativity