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How to align your digital marketing to marketing

February 26, 2016

agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing

…how could digital apply throughout all our marketing. That’s something that’s key in talking about aligning digital marketing to marketing but we don’t start to even talk about digital marketing…

What is the definition of Marketing?

August 19, 2016

industry news & trends, interesting observations, strategic management

too. Right at the end. What is marketing? from TrinityP3 Marketing Management Consultants The AMA says marketing is According to the American Marketing Association (AMA) Board of Directors, Marketing is…

100 reasons to listen and subscribe to the Managing Marketing podcast

April 3, 2019

Podcasts

of digital media and digital marketing and the issues and challenges it presents for marketers and advertisers and why many of the benefits of digital marketing have failed to materialise….

How many agencies do you need on your roster and how do you get there?

January 13, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

marketing aligners really. Alignment people, alignment specialists if you want to really complicate things; these are the roles that we see succeeding rather than the more traditional marketing generalist roles….

Managing Marketing: The importance of mastering marketing principles

November 23, 2018

interesting observations, Podcasts, strategic management

a lot of marketing departments where there is a digital stream or a digital group and it’s almost like because so many marketing departments have ended up siloed either because…

Managing Marketing: What keeps the CMO awake at night and why?

October 21, 2016

interesting observations, marketing process optimisation, marketing procurement, Podcasts, strategic management

So if the marketing director of Uber isn’t thinking that digital and technology are a critical centrepiece to his marketing strategy then something’s very wrong. But similarly, if we’re over…

Managing Marketing: Why Digital Marketing Has Not Lived Up To The Promise

March 8, 2019

data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, mobile marketing, Podcasts, return on investment, social media & digital marketing

and yet we’re still talking about digital marketing as if it’s somehow separate from marketing. Ilona: Yes, we are. You can’t do marketing without doing digital marketing. If a company…

The New TrinityP3 Marketing Management Book – 2018 Edition

December 3, 2013

marketing topics from: media transparency, marketing and creative technology, data analytics and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between. All the contributors, from…

Publicity

August 9, 2011

…Adnews Why B2B companies should focus on marketing and sales, not sales and marketing – Q1 2018, The Australian Business Executive Magazine Why B2B companies should focus on marketing and…

Managing Marketing: The importance of measuring performance in digital marketing

July 7, 2017

data & direct marketing, interesting observations, marketing process optimisation, media planning & buying, Podcasts, return on investment, social media & digital marketing, strategic management

seen digital advertising grow and grow and grow for the last decade. It’s been the darling of marketers. Everyone’s been talking about how terrific digital marketing is (and media) except…

Managing Marketing: The challenges facing CMOs today

June 1, 2018

agency solutions, industry news & trends, marketing process optimisation, Podcasts, strategic management

Marketing on Soundcloud or iTunes Transcription: Darren: Welcome to Managing Marketing and today I’m sitting down and having a chat with quite a high-profile person around the marketing industry but…

Managing Marketing: The transformation of Higher Education marketing

March 3, 2017

customer relationship management, data & direct marketing, industry news & trends, Podcasts, public sector, return on investment, social media & digital marketing, strategic management

think there’s a huge tension between the traditional way of marketing where I was trained by the global FMCG companies and digital marketing. And there’s a lot said by marketing…

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How to align your digital marketing to marketing

What is the definition of Marketing?

100 reasons to listen and subscribe to the Managing Marketing podcast

How many agencies do you need on your roster and how do you get there?

Managing Marketing: The importance of mastering marketing principles

Managing Marketing: What keeps the CMO awake at night and why?

The New TrinityP3 Marketing Management Book – 2018 Edition

Publicity

Managing Marketing: The challenges facing CMOs today

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