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The latest trends in agency remuneration

January 4, 2016

agency remuneration / compensation, industry news & trends, marketing procurement, return on investment

…from this measure of agency service. Don’t get me wrong, it’s important to measure agency’s performance, but the danger is if you incentivise the agency to get their payment based…

Managing Marketing: The importance of an insightful and robust agency search & selection process

August 18, 2017

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, Podcasts, strategic management

…wives’ tales in the industry and obviously being ex-agency I do get ex-agency mates come and go ‘oh we know it’s all opinion based anyway, it’s just who you know.’…

Managing Marketing: Putting the value back into agency remuneration

August 12, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, Podcasts

…in creating business value for their clients and yet the business model of the majority of agencies is cost recovery centric and not value based. They discuss the role of…

Cost benchmarking and value benchmarking your agency, which one gives the best results?

May 3, 2017

agency remuneration / compensation, industry news & trends, marketing procurement, resource rate calculator

…outputs, which is the basis of the value based remuneration model. Defining agency value So how do we benchmark the value of the agency outputs and the outcomes they deliver….

Publicity

August 9, 2011

…drive agency performance? – 13 February 2014, CMO Creative agencies, TV producers revolt over TrinityP3’s ‘power grab‘ – 12 February 2014, AdNews Procurement to play a bigger part in agency…

Managing Marketing: The complex issue of ever expanding agency rosters

May 27, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, Podcasts

…service agency because it is just damn convenient, and agencies want to be a full service agency because they maximise their control and revenue streams out of the client’s budget….

How many agencies do you need on your roster and how do you get there?

January 13, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…ascribing that amazing deal to this agency, is the increase marketing head hours in briefing that agency, managing that agency, shaping the recommendations of that agency to fit the brand,…

Managing Marketing: Advertising agency new business successes and failures

September 21, 2018

agency search & selection, agency solutions, interesting observations, Podcasts, strategic management

…last ten years but a pressure on agency fees. What component of this advice and consulting that you do with agencies helps them understand the value and how to position…

Managing Marketing – The benefit of calibrating the capabilities of media agencies

October 23, 2015

agency search & selection, industry news & trends, marketing procurement, media planning & buying, Podcasts

…new agency will be no different to those from the other agency. With regard to the agencies, if you look at what the agencies say they can do, it’s a…

Managing Marketing: The rapid evolution of marketing procurement?

November 4, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, Podcasts, return on investment, strategic management

…agencies works on Target so I love the stories that they tell on behalf of that brand. The biggest challenge with any type of value based or performance based metrics…

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The latest trends in agency remuneration

Managing Marketing: The importance of an insightful and robust agency search & selection process

Managing Marketing: Putting the value back into agency remuneration

Cost benchmarking and value benchmarking your agency, which one gives the best results?

Publicity

Managing Marketing: The complex issue of ever expanding agency rosters

How many agencies do you need on your roster and how do you get there?

Managing Marketing: Advertising agency new business successes and failures

Managing Marketing – The benefit of calibrating the capabilities of media agencies

Managing Marketing: The rapid evolution of marketing procurement?

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