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Publicity

…drive agency performance? – 13 February 2014, CMO Creative agencies, TV producers revolt over TrinityP3’s ‘power grab‘ – 12 February 2014, AdNews Procurement to play a bigger part in agency

Practical advice on navigating the media supply chain (An interview with David Angell)

valuebased performance measures, that are not just media-related but business outcome-related. Finally, the outcome of an agency selection process should be a commercial agreement that is both transparent, commensurate, fair…