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Sustainable Marketing Strategy Alignment

June 8, 2017

…love to help. Go back to all the Environmentally Sustainable Marketing Solutions here Find all the TrinityP3 Solutions & Services here FURTHER READING Read more on Sustainable Marketing Strategy Alignment…

Managing Marketing – what makes a good strategy?

November 4, 2015

interesting observations, podcasts, return on investment, strategic management

…marketing strategy to match the business strategy and it’s kind of like Russian dolls. Marketing exists to leverage the business strategy and digital should exist to leverage the marketing strategy…

What is the definition of Marketing?

August 19, 2016

industry news & trends, interesting observations, strategic management

…too. Right at the end. What is marketing? from TrinityP3 Marketing Management Consultants The AMA says marketing is According to the American Marketing Association (AMA) Board of Directors, Marketing is…

Managing Marketing Podcasts

July 18, 2015

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, professional or practitioner…

Publicity

August 9, 2011

…Where do the best marketing procurement people come from? – Producers&ProcurersiQ Woolley Marketing: Personalising, mass marketing or both? – 6 May 2021, Mumbrella The true cost of pitching to be…

Managing Marketing: What keeps the CMO awake at night and why?

October 21, 2016

interesting observations, marketing process optimisation, marketing procurement, podcasts, strategic management

…But so many marketing departments are in that position. We don’t do marketing strategy at TrinityP3. We go in and we ask the marketers what the strategy is and then…

Conversations on Managing Marketing

December 3, 2013

…range of hot marketing topics from: media transparency, marketing and creative technology, data analytics and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between. All…

Managing Marketing: The importance of mastering marketing principles

November 23, 2018

interesting observations, podcasts, strategic management

…on their marketing career? Ensure your marketing strategy is not only robust, but also agile. We can assist by reviewing your strategy against your business and marketing objectives. Learn more…

100 reasons to listen and subscribe to the Managing Marketing podcast

April 3, 2019

podcasts

…Bishop Speak With Darren About All Things Strategy for Business And Marketing Jeff Cooper & Ashton Bishop are Senior Partners at Stepchange, where strategy meets creativity. So it seemed natural…

Managing Marketing: Deconstructing Strategy In A Time Of Crisis

September 25, 2020

marketing process optimisation, podcasts, strategic management

…deal with people that have a marketing strategy, a comms strategy, a media strategy, a social media strategy, an experiential strategy and when you look at these strategies they seem…

How to align your digital marketing to marketing

February 26, 2016

agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing

…aligning digital marketing to marketing but we don’t start to even talk about digital marketing or marketing as being separate things anymore. We used to talk about marketing and how…

How many agencies do you need on your roster and how do you get there?

January 13, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…our own market brings us. So marketing generalists these days, they’re an increasingly rare breed; it’s almost like marketing aligners really. Alignment people, alignment specialists if you want to really…

Managing Marketing: The transformation of Higher Education marketing

March 3, 2017

customer relationship management, data & direct marketing, industry news & trends, podcasts, public sector, return on investment, social media & digital marketing, strategic management

…about influencer campaigns. If you have all that right then hopefully you can cascade your strategy, your directives, your few KPIs for your marketing strategy through to ‘well what does…

Managing Marketing: The challenges facing CMOs today

June 1, 2018

agency solutions, industry news & trends, marketing process optimisation, podcasts, strategic management

…than 70% of the time there is a lack of alignment in the CMO strategy and the actual strategy beat that the business is running to. So, you’ll end up…

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Sustainable Marketing Strategy Alignment

Managing Marketing – what makes a good strategy?

What is the definition of Marketing?

Managing Marketing Podcasts

Publicity

Managing Marketing: What keeps the CMO awake at night and why?

Conversations on Managing Marketing

Managing Marketing: The importance of mastering marketing principles

100 reasons to listen and subscribe to the Managing Marketing podcast

Managing Marketing: Deconstructing Strategy In A Time Of Crisis

How to align your digital marketing to marketing

How many agencies do you need on your roster and how do you get there?

Managing Marketing: The challenges facing CMOs today

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