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Advertising Agency Fees – A Comprehensive Guide for Marketing

October 24, 2021

Contents Introduction Chapter 1 Advertising Agency Remuneration – An Overview Chapter 2 What’s Traditional in Agency Fees, and What are the Alternatives? Chapter 3 Advertising Agency Fees and Agency Performance…

Two different ways to assess and evaluate agency performance

February 1, 2013

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management

…Agency performance This evaluation is an in-depth one-way evaluation, where both the Marketer and the Agency evaluates the performance of the Agency. The agency is evaluated on four General Capabilities:…

Agency Selection: The Pitch Consultant’s Definitive Guide

July 1, 2021

Contents Introduction Agency Selection: Going Beyond the Process Chapter 1 The Definition of Successful Agency Selection Chapter 2 Agency Selection Beginnings: Choosing the Candidates Chapter 3 Agency Assessment, from Start…

Managing Marketing: The importance of an insightful and robust agency search & selection process

August 18, 2017

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, podcasts, strategic management

…gave them the sense of seeing how they worked with the agency and how the agency worked within itself, because I always think on the speculative creative an agency comes…

The latest trends in agency remuneration

January 4, 2016

agency remuneration / compensation, industry news & trends, marketing procurement, return on investment

…of performance and talk about incentive. And what that means is, it’s about rewarding improved agency performance and sharing improved advertiser performance. It’s about aligning goals and getting this congruence…

Publicity

August 9, 2011

…more authentic – 2 July 2020, First 5000 How to Improve Ineffective Multi-Agency Planning Sessions – 24 June 2020, KPI AGENCY Media agency contracts may not be worth the paper…

How to manage high performing agency relationships

February 1, 2021

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation

…in their own right. So, for marketers to sit and talk about agency relationships and only be looking at their creative agency, their media agency, maybe their digital (if they…

Managing Marketing – How to create high performance client / agency relationships

August 12, 2015

agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, podcasts

…high-performance looks like, how could anyone, any agency, actually meet the expectations of being a high-performance team if you don’t know what high performance is? You’ve never thought before about…

Managing Marketing: The complex issue of ever expanding agency rosters

May 27, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, podcasts

…Darren: Well successful only because the business has been successful. I think that’s the secret is performance is not about how well an agency does its job. Performance is about…

Solving complex in-house agency issues – Three case studies

June 3, 2019

agency search & selection, agency solutions, case studies, industry news & trends, marketing process optimisation

…then engaged TrinityP3 to assess the performance and efficacy of the in-house agency. Creative Solution: We undertook a qualitative and quantitative assessment of the current in-house situation with interviews of…

Managing Marketing: The good, the bad and the ugly of media agency pitches

February 8, 2019

agency search & selection, interesting observations, podcasts

…if we can’t put that automotive into media agency A we’ve got media agency B or C, or as the joke went we’ve got media agency M or media agency…

Managing Marketing: Putting the value back into agency remuneration

August 12, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, podcasts

…performance would actually start moving us towards a value model. But most of the ways I’ve seen performance based compensation interpreted is the agency gives up a bit of their…

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Advertising Agency Fees – A Comprehensive Guide for Marketing

Two different ways to assess and evaluate agency performance

Agency Selection: The Pitch Consultant’s Definitive Guide

Managing Marketing: The importance of an insightful and robust agency search & selection process

The latest trends in agency remuneration

Publicity

How to manage high performing agency relationships

Managing Marketing – How to create high performance client / agency relationships

Managing Marketing: The complex issue of ever expanding agency rosters

Solving complex in-house agency issues – Three case studies

Managing Marketing: The good, the bad and the ugly of media agency pitches

Managing Marketing: Putting the value back into agency remuneration

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