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Advertising Agency Fees – A Comprehensive Guide for Marketing

October 24, 2021

…Back to top ↑ Chapter 3 Advertising Agency Fees and Agency Performance Calibrating agency fees directly to commercial performance is something that many talk about but few achieve. It’s not…

Agency Selection: The Pitch Consultant’s Definitive Guide for 2021

July 1, 2021

…to maintain integrity and objectivity, and it offers us opportunities to work with our clients in many different ways, to deliver an improved marketing outcome. Sometimes, initiating an agency selection…

Managing Marketing Podcasts

July 18, 2015

…Australia and New Zealand, he and Darren talk on account service, management and leadership. Tim Burrowes is the founder and editor-at-large of Australia’s biggest media and marketing platform Mumbrella….

Managing Marketing: Sports Marketing

August 27, 2021

interesting observations, marketing process optimisation, podcasts, strategic management

…try and make that shift too late? Obviously, they would have wanted to hold the diehards and bring in women and younger people. Natalie: Totally. And that journey doesn’t happen…

Managing Marketing: Strategy, Media, Creative and Agency Brands

October 1, 2021

interesting observations, media planning & buying, podcasts, strategic management

…to grow their client, they need to grow themselves. And really, they’re going to grow themselves when they grow their clients. And the true agnostic agency says “what’s going to…

Managing Marketing: People Powered Growth

February 19, 2021

agency solutions, podcasts

…but how are you then engaging and bringing the parties together to do better work, to actually generally look at and create human experience for customers and their brands. And…

Managing Marketing: Innovation in the Advertising and PR Business

November 19, 2021

agency solutions, podcasts

…and New York and London. But the opportunity to bring one to the Southern hemisphere and attract international media and buyers was quite an ambitious undertaking, and we were all…

How to manage high performing agency relationships

February 1, 2021

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation

…the idea of costs and value and price. They’re two completely different things. But in agency land, and certainly, when it’s a competitive situation, there is always the pressure to…

Managing Marketing: The Path from Trade Journalist to Global Head of Marketing

June 11, 2021

agency search & selection, podcasts

…approach everything from different angles and different ways of creating content. And that is exactly what I do today. And I think it’s really easy to rely on the written…

Sweathead: How money works in agencies

January 8, 2021

agency remuneration / compensation, agency search & selection, marketing procurement, podcasts

…wants to be something to someone and they all want to be everything to everyone. And so, communications and being able to actually understand your own story So what we…

Managing Marketing: The Psychology Of Brand Language Using Artificial Intelligence

October 30, 2020

industry news & trends, marketing process optimisation, podcasts

…know, we need to do X, Y, and Z to anchor this brand into its market. So, we’re not going to go too crazy on this. But these are the…

Managing Marketing: Dysfunctional Agency Finances

November 12, 2021

agency remuneration / compensation, marketing procurement, podcasts

…into the agency process. So, developing reports, processing huge amounts of data into formats that can go into things like briefing and reports back to clients. And a lot of…

Managing Marketing: Being a Creative in Network, Indie and In-house Agencies

March 5, 2021

agency solutions, interesting observations, podcasts

…(and I’ve done a fair bit of that) and people always want to cram too much in, and I’m like yeah, but people are going to lose interest. So the…

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Advertising Agency Fees – A Comprehensive Guide for Marketing

Agency Selection: The Pitch Consultant’s Definitive Guide for 2021

Managing Marketing Podcasts

Managing Marketing: Sports Marketing

Managing Marketing: Strategy, Media, Creative and Agency Brands

Managing Marketing: People Powered Growth

Managing Marketing: Innovation in the Advertising and PR Business

How to manage high performing agency relationships

Managing Marketing: The Path from Trade Journalist to Global Head of Marketing

Sweathead: How money works in agencies

Managing Marketing: The Psychology Of Brand Language Using Artificial Intelligence

Managing Marketing: Dysfunctional Agency Finances

Managing Marketing: Being a Creative in Network, Indie and In-house Agencies

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