Why more clients use Evalu8ing to improve agency relationships
…more effective as a whole. This post covers just a few of the huge benefits Evalu8ing offers clients and looks at why Evalu8ing is becoming an increasingly valuable tool in…
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3 reasons why Evalu8ing can benefit agencies as much as clients
…new to a client relationship, whose performance in Round 1 of Evalu8ing was 15 points lower than the other two agencies in the relationship. In Evalu8ing terms, 15 points is…
Evalu8ing – Agency Relationship Assessment Tool
…your marketing ecosystems. Evalu8ing provides the quantitative data needed to build robust Engagement Agreements, turning subjective “feelings” about a relationship into actionable operational insights. Why Use Evalu8ing? Traditional agency reviews…
How marketers use Evalu8ing to increase marketing performance – Four case studies
…collaboration has also become incredibly important to ensure maximised strategy impact and to reap the benefits of the economies of scale. A decade ago, TrinityP3 developed the Evalu8ing system to…
Using a strategic tool for better client agency relationships
The Situation: The Evalu8ing client had just entered into several new agency relationships including a new lead creative agency and a new media agency. They felt that communication, collaboration and…
The importance of PURPOSE, PEOPLE and PROCESS in improving marketing PERFORMANCE
…so intrinsic it is unspoken – Performance. TrinityP3’s purpose is to work with those people to ensure their process delivers maximum performance. Often through our unique Evalu8ing process we will…
How to take a true 360 degree view of all of your advertising agencies and suppliers
…on ways you could see Evalu8ing being applied in your situation. Please leave a comment here on ways you can see Evalu8ing assist with making your business relationships more aligned,…
Performance Measurement – Insights
…Evalu8ing to improve agency relationships As you may have read on previous posts, TrinityP3’s Evalu8ing tool for client agency relationship assessments is invaluable in so … Read More How to…
Home Page
…right place. FIND OUT MORE Podcasts Listen and subscribe to podcasts by TrinityP3 including Darren Woolley’s Managing Marketing and Ellie Angell’s Media Angles. FIND OUT MORE Evalu8ing Evalu8ing is an…
How to incentivise collaborative agency behaviour with performance based remuneration
…discussing and sharing with our clients for the past ten years. Our Evalu8ing system was developed to measure and manage collaboration between teams. And we have spoken many times on…
High-Performing Marketing & Agency Teams Consultancy
…protocols, feedback loops, and approval hierarchies. READ MORE 2. Evalu8ing: Multi-Directional Relationship Diagnostics You cannot manage what you do not measure. Our proprietary Evalu8ing platform moves beyond the “report card”…
The Definitive Guide to Marketing Productivity: A Strategic Roadmap for CMOs and Fractional Leaders
…deliverables against business outcomes. By cutting the “bottom 20%” of low-impact tactical work, we freed up resources for high-growth strategic initiatives. Part 5: The “Evalu8ing” Factor – Driving Performance Through…
8 reasons for Evalu8ing your advertising agencies, rather than just survey them
Eight Reasons For Evalu8ing Your Agencies (rather than just survey them) from TrinityP3 Marketing Management Consultants With more and more agencies and suppliers on most marketer’s rosters, having a fast,…
Operational Assessment
…the optimum mix of brains and brawn. TrinityP3’s Operational Assessment services include: Cost Benchmarking Media Strategy & Planning Assessment Media Buying Benchmarking Process Reviews Evalu8ing: Collaboration & Relationship Evaluation Green…
Steps to Maximize Marketing Value
…“Evalu8ing” For Better Performance. A facilitated Evalu8ing process ensures that the client and all of their agencies and stakeholders are aligned to the same priorities, plans and understanding. The irony…