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Why more clients use Evalu8ing to improve agency relationships

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. As you may have … Continue reading

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3 reasons why Evalu8ing can benefit agencies as much as clients

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. TrinityP3’s Evalu8ing tool for … Continue reading

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Is Evalu8ing the right relationship measurement tool for me?

Evalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally, were more aligned and collaborative, would you get a higher … Continue reading

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8 reasons for Evalu8ing your advertising agencies, rather than just survey them

Eight Reasons For Evalu8ing Your Agencies (rather than just survey them) from TrinityP3 Marketing Management Consultants With more and more agencies and suppliers on most marketer’s rosters, having a fast, effective and easy way to be able to measure, manage … Continue reading

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Evalu8ing agency relationships in siloed marketing structures – Case study

Client Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to measure and manage these … Continue reading

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What is the benefit of Evalu8ing in managing relationships between agencies and marketers?

Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? What do agencies think? … Continue reading

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How is Evalu8ing different from other customer satisfaction surveys or relationship management tools?

I was meeting yesterday with Florence Garnier from Marketing Efficiency in Paris and telling her how some people have difficulty understanding the multi-stakeholder group benefits of Evalu8ing compared to other systems in the market place. Florence, who had previously worked … Continue reading

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Evalu8ing collaboration and relationship improvement system expands globally

In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers – creative, digital, media, direct marketing, public relations agencies etc. Often marketers will … Continue reading

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Newsletter 11th July 2018

  Having trouble reading this newsletter? Click here to see it in your browser. In this issue 8 reasons for Evalu8ing your advertising agencies, rather than just surveying them Why more clients use Evalu8ing to improve agency relationships What is … Continue reading

We’re Like Collaborating, Right?

Marketers often tell us they’re a “collaborative” organisation or they’re a “collaborative” team. Agencies tell us they’re “collaborative” working with other agencies. But when it comes down to it, I’m not sure either marketers or agencies really understand what being “collaborative” really means or how to apply the term to their respective activities. Continue reading

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Newsletter 7th March 2018

  Having trouble reading this newsletter? Click here to see it in your browser. In this issue What are the biggest agency challenges facing marketing today? Time to pitch your agency or not? And what if it is the only … Continue reading

Newsletter 22nd November 2017

    Having trouble reading this newsletter? Click here to see it in your browser. In this issue Wondering if your in-house agency is delivering value? Looking to transition an agency into your roster and want to get it right? … Continue reading

What are the biggest challenges facing marketing today?

Back in February this year we had our twice yearly get together in Sydney will all the TrinityP3 consultants from around the world, including Michael Farmer, our new Executive Chairman and the author of the best selling book “Madison Avenue Manslaughter”. Every six months we get the gang together to review and discuss the business and plan the future. Last February this conversation led to the changes you see on the TrinityP3.com site today. It was started with a conversation with Michael around the trends and challenges facing CMOs and their organisations, which could be summed up in one word – GROWTH – or more specifically the lack of it. Continue reading

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Collaboration, Engagement & Performance Evaluations for Agencies

How well do the stakeholders within the client organisation and the agency team collaborate? Does your client engage well with your internal teams and do your internal teams work well with each other? Are all parties aligned to delivering consistent … Continue reading

Roster Performance Management

(How to manage your agencies and suppliers to maximise performance) Do you carry out detailed reviews with all your agencies? Are these reviews quarterly, half yearly or annual? Are contracts and remuneration reviewed annually with each agency in the roster? … Continue reading