Search Results for: evalu8ing

Why more clients use Evalu8ing to improve agency relationships

Posted on August 26, 2013 by Anita Zanesco

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. As you may have … Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged agency relationship management, agency relationships, agency remuneration, agency roster, anita zanesco, client agency relationship, Collaboration, Evalu8ing, process improvement | Comments Off

3 reasons why Evalu8ing can benefit agencies as much as clients

Posted on July 19, 2013 by Anita Zanesco

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management | Tagged 360 degree feedback, anita zanesco, business relationship management, client agency relationships, Collaboration, Evalu8ing, impact matrix, process management, relationship assessments | Comments Off

Is Evalu8ing the right relationship measurement tool for me?

Posted on August 17, 2012 by Darren Woolley

Evalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally, were more aligned and collaborative, would you get a higher … Continue reading →

Posted in Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged 360 degree feedback, collaboration tools, Darren Woolley, Evalu8ing, performance measurement, relationship measurement tool, stakeholder relationship management, strategic alignment, strategic management, supplier relationship management | Comments Off

8 reasons for Evalu8ing your advertising agencies, rather than just survey them

Posted on March 12, 2012 by Darren Woolley

Eight Reasons For Evalu8ing Your Agencies (rather than just survey them) from TrinityP3 Marketing Management Consultants With more and more agencies and suppliers on most marketer’s rosters, having a fast, effective and easy way to be able to measure, manage … Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring | Tagged agency monitoring, agency reviews, agency solutions, collaboration monitoring, Darren Woolley, performance monitoring, stakeholder relationships, strategic management, supplier management, supplier relationship management, TrinityP3 | Comments Off

Evalu8ing agency relationships in siloed marketing structures – Case study

Posted on March 11, 2011 by Darren Woolley

Client Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to measure and manage these … Continue reading →

Posted in case studies, Evalu8ing - Relationship Performance Monitoring | Tagged agency relationships, alignment, business silos, Marketing, measurement, multiple stakeholders, organisational alignment, performance improvement, relationship management | Comments Off

What is the benefit of Evalu8ing in managing relationships between agencies and marketers?

Posted on December 14, 2010 by Darren Woolley

Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? What do agencies think? … Continue reading →

Posted in Evalu8ing - Relationship Performance Monitoring | Tagged Agencies, alignment, Brad Cook, Clemenger BBDO, Collaboration, consultants, Evalu8ing, Fonterra, Jeff Estok, manage, Marketers, maximise, measure, Navigare, performance, Peter Biggs, Relationships | Comments Off

How is Evalu8ing different from other customer satisfaction surveys or relationship management tools?

Posted on March 3, 2010 by Darren Woolley

I was meeting yesterday with Florence Garnier from Marketing Efficiency in Paris and telling her how some people have difficulty understanding the multi-stakeholder group benefits of Evalu8ing compared to other systems in the market place. Florence, who had previously worked … Continue reading →

Posted in Evalu8ing - Relationship Performance Monitoring | Tagged alignment, Evalu8ing, relationship management, stakeholder, survey | Comments Off

Evalu8ing collaboration and relationship improvement system expands globally

Posted on December 3, 2009 by Darren Woolley

In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers – creative, digital, media, direct marketing, public relations agencies etc. Often marketers will … Continue reading →

Posted in Evalu8ing - Relationship Performance Monitoring | Tagged Advertising, agency, Collaboration, Evalu8ing, improvement, management, Marketing, performance, relationship | Comments Off

Newsletter 5th September 2018

Having trouble reading this newsletter? Click here to see it in your browser. In this issue Genero’s Harry Preston on innovation in Film & Video Production 17 ways advertisers can make their advertising production more transparent Who are the … Continue reading →

Better collaboration does not mean collaboration meetings

Posted on August 6, 2018 by Darren Woolley

In a complex world we all know it is important to collaborate. But why do so many people think that to collaborate means organising more meetings? There are already too many meetings. And there is more to collaboration than sitting in meetings. Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management | Comments Off

Newsletter 11th July 2018

Having trouble reading this newsletter? Click here to see it in your browser. In this issue 8 reasons for Evalu8ing your advertising agencies, rather than just surveying them Why more clients use Evalu8ing to improve agency relationships What is … Continue reading →

We’re Like Collaborating, Right?

Posted on May 14, 2018 by Stephan Argent

Marketers often tell us they’re a “collaborative” organisation or they’re a “collaborative” team. Agencies tell us they’re “collaborative” working with other agencies. But when it comes down to it, I’m not sure either marketers or agencies really understand what being “collaborative” really means or how to apply the term to their respective activities. Continue reading →

Posted in Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management | Comments Off

Newsletter 7th March 2018

Having trouble reading this newsletter? Click here to see it in your browser. In this issue What are the biggest agency challenges facing marketing today? Time to pitch your agency or not? And what if it is the only … Continue reading →

Newsletter 22nd November 2017

Having trouble reading this newsletter? Click here to see it in your browser. In this issue Wondering if your in-house agency is delivering value? Looking to transition an agency into your roster and want to get it right? … Continue reading →

What are the biggest challenges facing marketing today?

Posted on July 12, 2017 by Darren Woolley

Back in February this year we had our twice yearly get together in Sydney will all the TrinityP3 consultants from around the world, including Michael Farmer, our new Executive Chairman and the author of the best selling book “Madison Avenue Manslaughter”. Every six months we get the gang together to review and discuss the business and plan the future. Last February this conversation led to the changes you see on the TrinityP3.com site today. It was started with a conversation with Michael around the trends and challenges facing CMOs and their organisations, which could be summed up in one word – GROWTH – or more specifically the lack of it. Continue reading →