Managing Marketing – Storytelling in business and marketing
…level. Shawn: Yeah, it was. Darren: The grim reaper, okay. Shawn: Yeah, exactly. Darren: It wasn’t for a hospital was it? Shawn: No, no it wasn’t. Darren: Good. Shawn: I…
Search Results for: shawn callahan
Managing Marketing: Storytelling for business and the role of anecdotes
…the award winning business book, Putting Stories to Work, welcome Shawn. Shawn: Nice to be here, great to see you Darren. Darren: Well Shawn do you realise that you were…
Struggling with your strategy? Try the Costanza Maneuver
…I was sharing this challenge with my friend and colleague, Shawn Callahan, Founder of business story telling company Anecdote and author of the award winning book “Putting Stories to Work”….
Managing Marketing: Celebrating Ten Years Of The Managing Marketing Podcast
The Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between Darren Woolley and Shawn Callahan from Anecdote about…
Making Marketing Strategy Stick
Topic: Making Strategy Marketing Stick Date: Wednesday 22nd April Time: 12.00 – 13.00h AEST Presenters: Shawn Callahan & Darren Woolley Description: The COVID-19 pandemic has changed the world. It is…
Did you want collaboration, cooperation or coordination with that marketing process?
…when my friend from Anecdote, Shawn Callahan, guest posted here recently on “When should we collaborate?”, he talked about the differences between collaboration, co-operation and co-ordination. This got me thinking…
Why marketing is becoming the new ring master of the content strategy
…suppliers, agencies and most importantly the customer. In a conversation I had with Shawn Callahan, co-Founder of Anecdote, he suggested a further exploration of the marketing metaphor to that of:…
The ABC of getting agencies to collaborate with lessons from Dr Suess
…for collaboration. But as my colleague Shawn Callahan at Anecdote has found, there are many reasons these collaboration tools fail to get traction with human beings. And that is a…
Conversations on Managing Marketing
…pages covering the most popular topics in the category. It includes storytelling, strategy and collaboration from Shawn Callahan (Anecdote), content strategy by Craig Hodges (King Content) and pricing strategies from…
The Marketing Management Book of the Year 2013
The Marketing Management Book of the Year – over 200 pages covering the most popular topics in the category, including storytelling, strategy and collaboration from Shawn Callahan (Anecdote), content strategy…
Managing Marketing – the importance of building your personal brand
…Shawn Callahan at Anecdote. I’ve had a chat with him and he was saying it’s the small stories, it’s the personal stories from your life that help illustrate the point…
Managing Marketing – what makes a good strategy?
…to this. Yeah, happy to share that. Tactic, objective or strategy Darren: Because we’ve been working with a thing, Shawn Callahan came up with it, we call it the Costanza…
Book Review: Team of Teams by General Stanley McChrystal
…Framework originally shared by Shawn Callahan who has written his own review of this book here. The need for change Having established the need for change, McChrystal then explores what…
Managing Marketing: The Need For Great Storytelling In Content Marketing
…theatrical, entertaining part of storytelling; a friend of mine, Shawn Callahan, who has a company called Anecdote which is storytelling for business. He talks about small s stories and big…
Managing Marketing: The Power Of Networks Over Demographics In Engaging Audiences
…read a piece of journalistic writing it gives you the story. My friend Shawn Callahan would say storytelling is a human trait because it’s part of sense-making. The way we…