Agency Advisory Consultancy

Agency
Advisory

More than two decades of industry experience.

Strategic Growth, Market Intelligence, and Operational Excellence

Just as marketing organizations must evolve to stay competitive, so too must their agencies. TrinityP3’s Agency Advisory practice works directly with agency leaders to refine their value propositions, optimise their commercial models, and master the art of the pitch.

Leveraging over 20 years of experience managing global tenders, we provide agencies with something they rarely get: the client’s perspective. We help you understand how your agency resonates in the mind of the marketer and provide the tools to ensure your “Ways of Working” are world-class.

Core Advisory Services

Agency Credentials & Positioning

Independent, expert advice on how your agency is perceived. We help you sharpen your positioning to stand out in a crowded market and ensure your credentials deck is a tool for growth, not just a list of services.

Agency
Pitching
review

A “Post-Mortem” with radical candour. We provide an independent, third-party review of your recent pitches to identify exactly where you won or lost, helping you improve your conversion rate for the next opportunity.

Agency Operating Index (AOI)

Benchmark your agency’s operational maturity against the industry. The AOI identifies structural strengths and weaknesses, allowing you to optimize your team for speed, scale, and profitability.

Market Intelligence & Research

State of the Pitch Research

Stay ahead of industry shifts with our regular research into the pitch landscape. Understand the volume, cost, and effectiveness of current market reviews to better inform your own new business strategy.

New Business Report

The definitive annual study on the state of agency new business. Gain insights into industry success rates, lead generation trends, and the evolving expectations of marketing procurement.

New Business Register

Record each of tyour new business wins to ensure your success is captured and acknowledged in our annual New Business Report. This is provided as an anonymous service.

Proprietary Agency Tools

Agency Register

The first port of call for TrinityP3 consultants when building a pitch list. Ensure your agency’s latest capabilities, work, and talent are documented in our global database to ensure you are considered for the right opportunities

Ad Cost Checker (Rate Benchmarking)

Are your rates competitive? Use our Ad Cost Checker to benchmark your staff rates and production costs against real-world market data, ensuring your commercial proposals are both profitable and defensible.

Billable Hours & Rate Calculator

Stop the guesswork in your commercial modeling. Our specialized calculators help you accurately determine head-hour rates from salaries and vice versa, ensuring your fee proposals are mathematically sound.

Why Work with TrinityP3 Agency Advisory?

We sit at the intersection of the brand and the agency. This unique vantage point allows us to help agencies:

  1. Win More: By aligning your pitch story with what clients actually value.
  2. Grow More: By undertaking the Agency Operational Index Assessment to ensure you are ready to scale.
  3. Earn More: By using data-driven benchmarking to justify your commercial value.

TO GROW YOUR AGENCY

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study

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Remuneration Benchmarking & Modelling

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Company Category: Global FMCG Challenging Problem: TP3 were asked to review the remuneration arrangements with its two creative Agencies. These relationships had been in place for many years however there was a sense that the rates may have been above market. Creative Solution: TP3 benchmarked the rates and also the level of resources supplied by both agencies. Against benchmarks it appeared both the mix of resources provided and the level were excessive. In addition the head hour rates were well above market. TP3 recommended a restructuring of the remuneration model to be an “all inclusive retainer” which allowed the client ...

Our Latest Podcast

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Managing Marketing: The Role Of News Media For Brands And Business

Ahron Young, founder and CEO of Ticker News, to discuss the current state of journalism, the evolution of news media, and the challenges faced by modern journalists. Ahron shares his personal journey in journalism, from his early days as a cadet journalist to becoming a foreign correspondent and eventually launching ...