Julian has worked as a business, marketing and branding professional for over 30 years, with more than half of that time in the APAC region, working both client side and agency side. A creative business leader who truly understands the importance of team building, working with the right partners as well as making decisions based on sound business strategy and practices.
When you consider some of the key marketing challenges that marketers face in the west, you find they often resonate well within Asia too. So what are they?
So you’ve developed and established the brand’s positioning. Your brand is looking great outside of the organisation, but is it playing a role within it?
As marketers, business transformation is something you might fear because the change could mean a further round of budget cuts! How can you get involved?
Are there more brand challenges that need solving by finding that creative ‘big idea’ versus media planning/buying to target better with greater efficiency?