Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Do you need to review your incumbent agency? If so – don’t launch a pitch
Do you know what I love? I love being able to recommend to a client that a pitch is not the answer. It may sound strange, coming from an organisation for whom running pitches is a part of the service ...
Why agency pitches should be a test drive and not a beauty parade
The industry trade media regularly carry stories about the significant problems posed by the pitch process. These stories refer to the pitch as if there is only one-way marketers select agencies. But in our own experience, there are many ways ...
Production houses are tweaking their T&Cs to get rich
Because of some sharp-eyed clients, we have noticed that a few production houses are making changes to their terms and conditions that will create a legal mess for agencies and their clients while increasing the opportunity for these production houses ...
For an ideas industry, most agencies are very poor at protecting their intellectual property
Advertising is an industry of ideas. And while it is true, as recently written here in Campaign, that you cannot copyright an idea, you can own the copyright in an expression of an idea when it is permanently recorded. Well, in ...
Agency Selection and the Paradox of Choice – Why Fewer Agencies is Never Too Few
During my recent sojourn back in agency land, I was heavily involved in pitches. I declined the agency’s involvement in one of these pitches, for reasons not relevant to this article. It turned into an accidentally wise decision; I later ...
A conversation on aligning procurement and marketing in a conscious climate
Suits & Sneakers TV is hosted by the founder, Anne Miles. It is their online channel, where you can hear from the best of the best in marketing, advertising and media. Here, Anne challenges convention by looking at conscious marketing ...
What must marketing provide for agencies to make sound business decisions on pitching?
The recent demands of marketers have been for agencies to be more transparent, particularly in their media dealing on behalf of their clients. ISBA and the ANA were vocal in their demands for greater transparency. But it will be interesting ...
Brain-Rape in the Boardroom 2 – Agency Pitches and Creative IP
Part 2 – The Advertiser Recently, I wrote an article about ‘brain-rape’. It was sparked by some posts we read about advertisers stealing the pitch ideas from losing agencies. Part 1 of this article focused on the agency perspective and ...
Brain-Rape in the Boardroom 1 – Agency Pitches and Creative IP
Part 1: The Agencies Brain-rape. Anyone would think I had used this term with clickbait in mind, right? Well, it does make a good, attention-grabbing title, for sure. But I’m not using it egregiously. It’s a term used recently in ...
‘Is pitching broken?’ is the wrong question
Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and crude cost-cutting measures to find a more sustainable approach. The industry question 'Is the pitch process broken?' is not the right question ...
How to make marketing change management more successful
There has been an incredible amount of change within marketing departments (and of course businesses overall) over the past 2 years. Some teams that we talk with feel burnt out, others are refreshed with new models and ways of working, ...
Your next agency pitch will cost you financially, but not as much as you think.
The practice of going to tender at the end of the agency contract period has become a habit for many major brands. Procurement will argue it is the only way to truly test an agency against the market. But as ...
Our Latest Podcast:
Managing Marketing: The Rise Of Retail Brand And Brand Experience
Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the ...