Common mistakes made when preparing a scope of work for the agency
Here we review some of the more common mistakes incurred when tasked with developing a scope of work for a brand or product by an advertiser. Take a look.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing procurement
Where do the best marketing procurement people come from?
Who are the best marketing procurement specialists? Procurement professionals that ‘learn’ marketing or marketing professionals that ‘learn’ procurement?
How to avoid a goose egg negotiating agency fees
You’ve found yourself a new agency and it’s time to negotiate the contract, or perhaps it’s time to renegotiate with your incumbent. Where do you start?
Does your marketing procurement live the core value of Project Spring?
Adding tangible value to marketing has always been more than cutting costs of doing business. Does your marketing procurement team have these core values?
Are advertiser’s practices stopping their agencies from becoming more efficient?
Isn’t technology great? It is revolutionising business in so many ways. But, it appears, rather more slowly in advertising agencies. Take a look at why.
What does it mean, to really look at your marketing supplier roster?
Most marketers are guilty of allowing ‘supplier creep’ to take place over time. Take a look at some scenarios where the roster should be given some scrutiny
Does the advertising industry have a problem with the Modern Slavery Act?
Take a look at where advertising agencies may need to rethink their processes, culture and behaviours in relation to the Modern Slavery Act.
Managing Marketing: The Impact Of Net Zero Emissions On Marketing Budgets
Christopher Sewell shares that if marketers don't quickly become aware where they are creating GHG emissions, they could pay for it dearly. Podcast here.
Large or small, agencies like to be all things to all people. Does size really matter?
No agency credentials story is complete without a reference to the number of people employed and the number of offices they have. Does size really matter?
The Pitch conundrum: To Pitch, or not? Is that even the right question?
There are clearly scenarios that may suggest either of these approaches….to Pitch, or not to Pitch are the right thing to do. Or are there?
Managing Marketing: The Changing State of the Media Market
Barry O’Brien talks about changes that have occurred in his media career from his days at Total Advertising up to today at Atomic 212. Listen to the podcast
Have you thought through your Pitch approach and what’s needed to make a more informed decision?
At first it seems simple, but the more you look into your pitch process and its ramifications, the more complicated it gets. Here's how to get it right.
The 5 biggest mistakes made by agencies when pitching
Here are 5 mistakes to try and avoid if you’re an agency heading into a Pitch you want to win. If you’re a client, watch out for any agency making them.
The Challenges for Marketers in Meeting Net Zero Emissions
This article gives a warning of the perils of waiting for the ‘knock on the door’ to discuss marketing’s inclusion in future Net Zero targets. Take a look.
The 5 biggest mistakes made by advertisers when pitching
Whatever situation you are facing, get some food for thought, as you consider how to avoid some pretty big mistakes in your approach to your next pitch.