According to this industry consultant, 84% of clients are wasting everyone’s time pitching
There is a headline in Forbes that reads “84% of clients have picked a winner before the agency pitch begins”. Why does this matter?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
marketing procurement
Why average cost per agency FTE is dependent on the task at hand
The average cost per FTE would be great if a homogeneous workforce existed. But, there is a need to consider more insightful measures, as detailed here.
Pitching the incumbent agency: Procurement versus Consultant perspective
This conversation with a procurement manager, hell-bent on pitching their current agencies as a routine, highlights the often-flawed thinking behind tenders
Advertising ideas are a dime a dozen according to this advertiser
Recently, a billion-dollar global business was only willing to pay a few thousand dollars for the ideas elicited from all agencies in a pitch. Is this OK?
Managing Marketing: What’s Wrong With RFPs?
Gary Nissim has taken the best parts of more than 500 RFPs to provide all a marketer needs to create a seamless Request For Proposal. Listen to the podcast.
The IMAA versus NSW Government: Principles, Complexity, Irony, Challenge & Reality
The recent stoush between the IMAA and the NSW Government over the media buying account tender process raises interesting questions. Take a look here.
Anti-competitive, corporate bully or smart competitive business
Many competitive brands tie the best agencies into exclusive contracts, to make sure their competitors do not have access to them. Get the details here.
What happens when an agency bites off more than it can chew?
The fast way to grow an agency is to win the business of a major advertiser. But it has these consequences for the agency, the staff and the clients.
Managing Marketing: The (in)Equality in Australian Advertising
In this podcast, Linden Deathe of Women’s Health Victoria talks about the inequality that exists in the Australian Advertising industry. Take a listen.
Common mistakes made when preparing a scope of work for the agency
Here we review some of the more common mistakes incurred when tasked with developing a scope of work for a brand or product by an advertiser. Take a look.
Where do the best marketing procurement people come from?
Who are the best marketing procurement specialists? Procurement professionals that ‘learn’ marketing or marketing professionals that ‘learn’ procurement?
How to avoid a goose egg negotiating agency fees
You’ve found yourself a new agency and it’s time to negotiate the contract, or perhaps it’s time to renegotiate with your incumbent. Where do you start?
Does your marketing procurement live the core value of Project Spring?
Adding tangible value to marketing has always been more than cutting costs of doing business. Does your marketing procurement team have these core values?
Are advertiser’s practices stopping their agencies from becoming more efficient?
Isn’t technology great? It is revolutionising business in so many ways. But, it appears, rather more slowly in advertising agencies. Take a look at why.
What does it mean, to really look at your marketing supplier roster?
Most marketers are guilty of allowing ‘supplier creep’ to take place over time. Take a look at some scenarios where the roster should be given some scrutiny