Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
The average cost per FTE would be great if a homogeneous workforce existed. But, there is a need to consider more insightful measures, as detailed here.
This conversation with a procurement manager, hell-bent on pitching their current agencies as a routine, highlights the often-flawed thinking behind tenders
Recently, a billion-dollar global business was only willing to pay a few thousand dollars for the ideas elicited from all agencies in a pitch. Is this OK?
Gary Nissim has taken the best parts of more than 500 RFPs to provide all a marketer needs to create a seamless Request For Proposal. Listen to the podcast.
Many competitive brands tie the best agencies into exclusive contracts, to make sure their competitors do not have access to them. Get the details here.
In this podcast, Linden Deathe of Women’s Health Victoria talks about the inequality that exists in the Australian Advertising industry. Take a listen.
Here we review some of the more common mistakes incurred when tasked with developing a scope of work for a brand or product by an advertiser. Take a look.
Who are the best marketing procurement specialists? Procurement professionals that ‘learn’ marketing or marketing professionals that ‘learn’ procurement?
You’ve found yourself a new agency and it’s time to negotiate the contract, or perhaps it’s time to renegotiate with your incumbent. Where do you start?
Adding tangible value to marketing has always been more than cutting costs of doing business. Does your marketing procurement team have these core values?
Isn’t technology great? It is revolutionising business in so many ways. But, it appears, rather more slowly in advertising agencies. Take a look at why.
Most marketers are guilty of allowing ‘supplier creep’ to take place over time. Take a look at some scenarios where the roster should be given some scrutiny