Managing Marketing: Outsourcing, In-housing and Hybrid Models for Marketing
In this podcast Alexandra King shares how the use of a VMM (Virtual Marketing Manager) has proven particularly valuable for SMEs. Take a listen here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
social media & digital marketing
Media Agency Contracts may not be worth the paper they are written on
With so much focus on media agencies and their contracts since the ANA/K2 Intelligence report, you would expect them to be close to perfect now. Is yours?
Managing Marketing: Creativity, Copywriting And Caring About Your Audience
Dr Ryan Wallman is a Creative Director and author of a fabulous book, Delusions of Brandeur. Hear his thoughts on the role of creativity in this podcast.
Did you know more than half the people on Earth now use social media?
This new report from We Are Social reveals that more than half of the world’s population now uses social media. Learn more from the analysis here.
The search for a unicorn marketer continues
A unicorn is a marketer specialising in all areas of digital marketing. But with an array of specialisations within digital, does a unicorn really exist?
Managing Marketing: The Opportunities for Optimising Global Production Capabilities
Jonathan Samway believes that by thinking global and packaging production requirements marketers could see significant returns on investment. Find out more.
Perspective on the digital supply chain debate
Last month, ISBA released the findings of their Programmatic Supply Chain Transparency study. We unpack the findings here. Find out what has been achieved.
How the In-House Creative Trend is Spreading Creative Thinking Across the Business
Businesses are recognising the value creativity and design have in meeting business objectives. Learn 6 Ways to spread creative thinking across a business.
Managing Marketing: Doing Business In China
Annette Sharp of China Digital shares her views and insights on marketing to the increasingly affluent Chinese consumer in this podcast. Take a listen.
Why agencies should be using PR right now to attract new clients
The pandemic provides you with a huge opportunity to build awareness for your agency outside of the marketing and advertising industry. Find out how.
Marketers Who Look at their own Analytics Can Solve Most Fraud Themselves
These plays can be run with marketers’ own analytics to identify websites and apps who are committing fraud. Improve the effectiveness of your campaigns now
Digital Ad Fraud is Not a Tech Problem, It’s an Incentives Problem
Why hasn’t ad fraud been solved yet? Because most parties in the current ad-tech ecosystem don’t want it to be. Find out why this is true here.
You Paid for Fraud Detection, But What are the Blindspots the Tech can’t see?
Most marketers have ad fraud detection technologies, but does that mean you are free from digital ad fraud and other issues like brand safety? Find out here
Digital Ad Fraud 101 for Marketers and Agencies
A recent study found only 1 in 10 marketers have a working knowledge of what ad fraud is and how it works. If you're one of the other 9, get clued up here.
How to rebalance the origination versus adaption split in marketing today
55% of marketing work is adaption, so why are marketers adapting so much? Is it time to prioritise origination, and pay more for less?