Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Jodie Catalfamo and Dave Ansett discuss Brandvas, a technology platform that places brand strategy in the hands of agencies and their clients. Podcast here.
Why is Stakeholder Economics a better model for companies to improve their sustainability and social responsibility, than focusing on Shareholder Value?
Emma Montgomery has had global strategic roles at TBWA and Leo Burnett, she reflects on the role of strategy in agencies and marketing in this podcast.
Find out who your satisfied customers are and why you must pay attention to them by looking in to customer service operations and call centres. Details here
In this podcast, Rich Curtis, CEO of Future Brand Australia shares his passion for developing brand strategies and implementations. Gain some insights here.
Agencies say they are in the business of selling creativity but what they actually sell clients is delivery of a creative product. So what is 'Advertising'?
Just like the Film Business, nobody knows anything about what works in Marketing. The poor results speak for themselves. Read about this lost opportunity.