Solving the online production versus broadcast production conundrum
If they want lower production costs for online use videos, advertisers must accept they may not be up-to-standard for use in a broadcast environment. Learn more.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
television & electronic production
Top 10 reasons advertising production is the new cost focus for marketers
What are the drivers behind the latest focus on advertising production and why is it now that the category appears to be getting disrupted? Find out here:
Managing Marketing: The benefits and complications of production decoupling
While decoupling production has been common in the UK for decades it is still a hot topic in many markets. Learn more about it in this podcast.
Three amazingly true tales of where client agency communications have gone wrong
Marketing and advertising are in the communications business, right? You would think we have this communicating thing down pat but these 3 tales suggest not.
Managing Marketing: Innovation in the video and film production industry
Learn about the innovations occurring in the video and film production industry and how technology is making high quality productions faster, more accessible and lower cost.
Who are the real victims in the lack of transparency in advertising production?
In our experience, lack of transparency exists at every level of the advertising production process. But who really pays the price for this ongoing issue?
Enabling Data in Creative, to pull the final lever for digital success
There are 3 levers to drive results in digital advertising – media, data and creative, which has become an afterthought in digital. Learn how to change this
Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!
As a marketer you will have to sign off on talent for television commercials. So here is a short introduction to the main players and the casting process.
Spielberg or Ridley Scott, who is the right director for your TVC?
There are many reasons why an agency will choose a certain director for a TVC, but not all of them are in the advertiser's best interests. Find out more:
The ethics of Client / Agency behaviour: What is acceptable and what is not?
Here we present 5 industry scenarios regarding client and agency behaviour. Please provide your thoughts as to what is acceptable today and what is not.
Is your TV production process moving forward or stuck in the old ways?
The impact of technology on the advertising industry has changed the game in recent years. Has your TV production process changed with it? Find out here:
17 ways advertisers can make their advertising production more transparent
Due to the ANA report, there has been a lot of discussion in the industry around production transparency. These 17 steps will keep you right:
What are the biggest challenges facing marketing today?
Marketing is in a very different place to where it was a few years ago. The challenges have certainly increased. Is your marketing challenge solution here?
Addressing the ‘alternative facts’ of advertising production
Learn about the loop holes that allow the agency and production house to operate without accountability, at an increased margin at the advertiser's expense.
Why advertisers should never accept a ‘sound-alike’ music track for advertising
Advertisers should be very careful when it comes to using sound-alike music. Learn what not to do with this case, National Party of NZ vs Eminem.