Darren Woolley is simply different. He sees things through a different lens – a lens that is reality-based but looks way beyond conventional wisdom. He is one of the most practical, insightful thought-leaders in the marketing community. If you want a different answer, link up with Darren. He is a must read for everything he writes – and especially the Top 50 Marketing Management Posts of 2014.
Bob Liodice, President & CEO, Association of National Advertisers (ANA), USA
Trinity P3’s Top 50 Marketing Management Posts is a wonderful collection of well-written, insightful blog posts by Darren, his team, and guest writers. They deal head-on with some of the most timely and on point challenges in the industry. Whether you’re a client leader, an agency leader, or industry consultant, this book is a “must read”.
Debra Giampoli, Director, Global Strategic Agency Relations, Mondelez International
TrinityP3’s Darren Woolley has developed an enviable track record of providing timely, relevant, thoughtful leadership for the marketing community. TrinityP3’s guidance suggestions and pragmatic best practice tools transcend geographic boundaries and travel globally.
Tom Finneran, EVP, American Association of Advertising Agencies (4A’s)
Darren is a bit of an industry guru and not just locally but on a global platform, on all things related to management of client/agency relationships. Exuding helpful advice for advertisers and often sharing key insights on social media platforms, all of which demonstrates his very generous spirit and deep knowledge of the industry.
Debbie Morrison Director of Consultancy & Best Practice, ISBA – The Voice of British Advertisers
TrinityP3 is at the apex of thought-leadership in the global marketing community. Their blog is a ‘must read’ for those who want to dispel marketing myths and perceived industry wisdom, and instead get a firm grip on the biggest business challenges facing the real practitioners.
Steve Lightfoot, Senior Manager – Global Marketing Procurement, World Federation of Advertisers (WFA)