Top

年度营销管理书籍

年度营销管理书籍

TrinityP3 2014年营销管理50强

在股票
今天订购您的书-14.95 澳元 + 邮费 5.00澳元 (澳大利亚 & 新西兰) 15.00 (国际)

平装本: 214 页
发布者: TrinityP3 pty ltd
语言: 英语
国际标准书号: 9780646928562
产品尺寸: 19.7 x 12.7 x 1.1 厘米

今年的《年度营销管理手册》–200多页, 涵盖该类别中最受欢迎的话题, 包括蒙台兹全球机构关系总监 debra giampoli, 关于机构选择过程的 david little, international市场营销采购采购专家, craig hodges, 关于内容营销有效性的 king 内容的创始人兼首席执行官, 以及关于决策和采购的 “买家”。 此外, 从 TrinityP3 过去和现在还有大量的话题, 包括 dri城 woolley、TrinityP3 创始人兼首席执行官、stephen wright 和 stephen benrad 在 media、anton buchner 关于 data 和 digic、nathan hodges、georgia suttie 和 anita zanesco 关于俯仰和名册管理。 最后但并非最不重要的是, gedia 集团总裁 stepwan argent 和营销第一论坛的合作伙伴提出了他对这些问题的看法。

但不要相信我们的话, 以下是业界不得不说的:

Darren Woolley is simply different. He sees things through a different lens – a lens that is reality-based but looks way beyond conventional wisdom. He is one of the most practical, insightful thought-leaders in the marketing community. If you want a different answer, link up with Darren. He is a must read for everything he writes – and especially the Top 50 Marketing Management Posts of 2014.

Bob Liodice, President & CEO, Association of National Advertisers (ANA), USA

Trinity P3’s Top 50 Marketing Management Posts is a wonderful collection of well-written, insightful blog posts by Darren, his team, and guest writers. They deal head-on with some of the most timely and on point challenges in the industry. Whether you’re a client leader, an agency leader, or industry consultant, this book is a “must read”.

Debra Giampoli, Director, Global Strategic Agency Relations, Mondelez International

TrinityP3’s Darren Woolley has developed an enviable track record of providing timely, relevant, thoughtful leadership for the marketing community. TrinityP3’s guidance suggestions and pragmatic best practice tools transcend geographic boundaries and travel globally.

Tom Finneran, EVP, American Association of Advertising Agencies (4A’s)

Darren is a bit of an industry guru and not just locally but on a global platform, on all things related to management of client/agency relationships. Exuding helpful advice for advertisers and often sharing key insights on social media platforms, all of which demonstrates his very generous spirit and deep knowledge of the industry.

Debbie Morrison Director of Consultancy & Best Practice, ISBA – The Voice of British Advertisers

TrinityP3 is at the apex of thought-leadership in the global marketing community. Their blog is a ‘must read’ for those who want to dispel marketing myths and perceived industry wisdom, and instead get a firm grip on the biggest business challenges facing the real practitioners.

Steve Lightfoot, Senior Manager – Global Marketing Procurement, World Federation of Advertisers (WFA)