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新的TrinityP3营销管理手册-2018年版

2018年: 达伦·伍利的前50名营销管理文章

2018年 “年度营销管理书籍” 已进入第六年, 篇幅超过300页, 涵盖了市场营销、媒体和广告等热门话题和问题。 对于任何一个与当今营销快节奏环境作斗争的营销人员、营销采购、营销技术和广告公司来说, 这是一个必须阅读的内容。 这个版本证明了营销管理的问题在营销、采购和广告业中的知名度和知名度不断提高。

涵盖广泛的热门营销主题, 从媒体透明度、营销和创意技术、数据分析和数字营销到广告花名册管理、营销采购、优化生产以及两者之间的一切。

所有的贡献者, 从 TrinityP3 的咨询团队和嘉宾贡献者都是主题专家, 拥有至少10年的行业经验, 让我们对营销、媒体和广告管理这一复杂的世界有实际的洞察。

2018年纸装本-$17.95 澳元

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2018年电子书版-$4.99 美元

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以下是各界人士对2018年营销管理50强文章的看法:

When we are all so short on time but need to ensure we keep pace with the change that is going to be more than a series of latest buzz words, Darren is elegantly able to distil some of the core topics that real matter, answers some of the pressing questions – but importantly encourages us all to ask the next question.

Rita Harding, Executive Director, Marketing & Campaigns, Transport for NSW

In a world full of noise, Darren sets himself apart with his authentic, human and resilient approach – all the attributes of a great brand. He has a keen understanding of the balance between organisational effectiveness, brand building and creating genuine connection with customers. He recognises the beauty and longevity of a brand, while setting realistic expectations that brands must also deliver ROI in the short term. While others are chasing headlines, Darren is chasing tangible, measurable outcomes that ensure the end customer/consumer connects with the true purpose of a brand. Darren is relentless in continuing to challenge us all – marketers and businesses alike to think differently and never become complacent.

Nicole Sheffield, Executive General Manager Community & Consumer, Australia Post

Darren can always be relied upon to say it how it is, in an industry that rarely does. And he’s not afraid to question the common marketing rhetoric, if it’s not common sense. Like when everyone is obsessing about digital transformation, he turns digital posts into an analogue book.

Brent Smart, CMO, IAG

Darren Woolley was the last face I expected to see nightly in my bed – but the distinctive books with his face on the cover are a great find. The succinct posts are insightful, informative and inspiring. There’s a level of authenticity that makes the book refreshing to read. Essential reading for practically improving your marketing leadership. Finish it quickly to avoid alarming your partner further!

Ben Wilks, General Manager Marketing, Volkswagen Group Australia

2017年: 达伦·伍利的前50名营销管理文章

2017年 “年度营销管理书籍” 已进入第五年, 超过350页, 涵盖了市场营销、媒体和广告等热门话题和问题。 对于任何一个与当今营销快节奏环境作斗争的营销人员、营销采购、营销技术和广告公司来说, 这是一个必须阅读的内容。 这个版本证明了营销管理的问题在营销、采购和广告业中的知名度和知名度不断提高。

涵盖广泛的热门营销主题, 从媒体透明度、营销技术、数据分析和数字营销到广告花名册管理、营销采购、优化生产以及两者之间的一切。

所有的贡献者, 从 trity-p3 的咨询团队和嘉宾贡献者都是主题专家, 拥有至少10年的行业经验, 让我们对营销、媒体和广告管理这一复杂的世界有实际的洞察。

2017年回书版-$17.95 澳元

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2017年电子书版-$4.99 美元

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以下是各界人士对2017年营销管理50强书的看法:

It takes a village. It seems that almost everything in life does. Darren’s strategic approach in capturing the marketing village speak in Top 50 Marketing Management Posts is what one may call, book brilliance! As busy professionals, you can quickly scan hot topics, gain key insights, and find yourself in a thought provoking, creative space which leaves you with great nuggets to help answer the often pondered question by all at some point, “what next?”. Trinity P3 nailed this one. A must read!

Mary Ann Brennan, Senior Director, Global Procurement, Mattel Inc.

Darren brings real insight and great clarity to complex marketing challenges. He has a real empathy for the issues facing clients and agencies and a deep knowledge of brand and technology. The Top 50 Marketing Management Posts are a reflection of this thinking, providing concise, relevant and challenging views on a discipline, which is moving rapidly.

Julian Dunne, Head of Marketing and Insights, Australian Football League

The “Top 50 Marketing Management Post book” has not only become my bible, but also a great reference to share amongst my Procurement Marketing Peers. If you are after a straight to the point, insightful and sometimes though-provocative book, this is the one. These compilations of blog posts are not about theory but, tangible and pragmatic tools/concepts delivered from an objective standpoint.

Karène Tialeu, Purchasing – Marketing Services – L’Oréal UK & Ireland

2016年: 达伦·伍利的前50名营销管理文章

从实力到实力, 今年的《年度营销管理图书》有270多页, 涵盖了营销、媒体和广告等热门话题和问题。 对于任何一个努力应对当今营销快节奏环境的营销人员来说, 这都是必须阅读的。 This is the fourth year that TrinityP3 has published the Top 50 Marketing Management Posts and 2016 is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry.

Covering a wide range of hot marketing topics from media transparency and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between.

All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing.

2016年纸装版-$17.95 澳元

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2016年电子书版-$4.99 美元

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以下是各界人士对2016年营销管理50强的看法:

Darren always brings a level of clarity to a sector that is often unnecessarily overcomplicated. His posts target many industry-accepted practices offering informed, alternative views to what could be possible. His posts are a great source of where our industry has to head to remain relevant to the people who really matter – the customers who make the decision everyday to purchase and or stay with the brand we are marketing

John Moore, Marketing Director, Bupa Australia & New Zealand

Every engagement with the TrinityP3 team is thought provoking as they often have a fresh perspective, challenge the status quo and ask the difficult questions and the publication of the Top 50 Marketing Managements Posts is no exception

Heidi Knight, Director Procurement Marketing, Unilever

2015年: 达伦·伍利的50强营销管理文章

今年的营销管理年度图书拥有超过240页, 是任何努力应对当今营销快节奏环境的营销人员必读的。 这是 TrinityP3 连续第三年发布了2015年营销管理50强, 并在营销、采购和代理行业中的知名度和知名度不断提高。

涵盖了广泛的热门营销主题, 从数字营销到代理管理, 采购, 生产和中间的一切。

所有的贡献者都是具有超过10年行业经验的主题专家, 让您对复杂的营销世界有实际的洞察。

2015年纸装版-14.95 澳元

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以下是各界人士对2015年营销管理前50强文章的看法:

I consider theft a great compliment and I admit that I’ve been stealing great ideas from Darren Woolley for years. Darren’s unique and forthright
industry perspective comes from a deep understanding of the needs of both advertisers and agencies. It is rare to get such an insightful holistic perspective on the issues and opportunities that shape today’s fast paced marketing industry.

Peter Levitan, Author of “Buy this Book. Win more pitches” and Boss, Peter Levitan & Co.

2014年: 达伦·伍利的50强营销管理文章

今年的《年度营销管理手册》有200多页, 涵盖了该类别中最受欢迎的主题。 Including contributions by Debra Giampoli, Global Director of Agency Relationships at Mondelez on the agency selection process, David Little, International Procurement Specialist on Marketing Procurement, Craig Hodges, Founder and CEO of King Content on Content Marketing Effectiveness and ‘The Buyer’ on decision making and procurement.

Plus there are a huge range of topics from the TrinityP3 past and present in posts by Darren Woolley, TrinityP3 Founder and Global CEO, Stephen Wright and Stephen Benrad on Media, Anton Buchner on Data and Digital, Nathan Hodges, Georgia Suttie and Anita Zanesco on Pitching and Roster Management and last but not least, Stephan Argent, President of Argedia Group and Marketing FIRST Forum partner providing his views of the issues.

2014平装本-14.95 澳元

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以下是各界人士对2014年营销管理前50篇文章的看法:

Darren Woolley is simply different. He sees things through a different lens – a lens that is reality based – but way beyond conventional wisdom. He is one of the most practical, insightful thought leaders in the marketing community. If you want a different answer, link up with Darren. As such, he is a must read for everything he writes – and especially the “Top 50 Marketing Management Posts of 2014″.

Bob Liodice, President & CEO, Association of National Advertisers (ANA), USA

2013: TrinityP3 的前50名营销管理书籍

战略营销管理和营销采购继续变得更加突出, 因为衡量营销投资回报的挑战以及提高营销效率的愿望在每个类别和每个市场都在增长。

TrinityP3 博客证明了这一增长, 自2011年以来, 读者每年的增长率每年超过300人。 “2013年营销管理前50强” 是200页, 涵盖了该类别中最受欢迎的主题。

It includes storytelling, strategy and collaboration from Shawn Callahan (Anecdote), content strategy by Craig Hodges (King Content) and pricing strategies from Jon Manning (Sans Prix, Pricing Prophets), plus marketing perceptions from Jon Bradshaw (Brand Traction) and great insights on innovation, creativity and collaboration from Andrew Armour (Benchstone Limited).

此外, TrinityP3 的创始人兼全球首席执行官、darren wolley、nathan hodges、nick hand 和 esther selvanayagam 还提供了令人难以置信的见解和故事。 有迈克·摩根在搜索引擎优化, 社交媒体规划和内容战略。 史蒂普·阿金特 (argedia group) 是营销第一论坛的创始成员。

2013纸装版-14.95 澳元

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2013年电子书版-5.99 美元

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