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管理营销播客

of the media agency in marketing.   Mike Duda, Managing Partner of Bullish, explores the concept of true performance payments for agencies.   Michael Farmer, author of the industry best…

The Marketing Management Book of the Year 2016

…and 2016 is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry. Covering a wide range of hot…

The Marketing Management Book of the Year 2017

…is a must read for any marketer, marketing procurement, marketing technology and advertising agency grappling with the fast-paced environment of today’s marketing. This edition is proof the issues of marketing…

The Marketing Management Book of the Year 2015

…been stealing great ideas from Darren Woolley for years. Darren’s unique and forthright industry perspective comes from a deep understanding of the needs of both advertisers and agencies. It is…

The Marketing Management Book of the Year 2018

…is a must read for any marketer, marketing procurement, marketing technology and advertising agency grappling with the fast-paced environment of today’s marketing. This edition is proof the issues of marketing…

The Marketing Management Book of the Year 2014

…a global platform, on all things related to management of client/agency relationships. Exuding helpful advice for advertisers and often sharing key insights on social media platforms, all of which demonstrates…

衡量您的机构对营销的价值的挑战

…better value. This is scope of work management and measurement, which we have discussed extensively. But it is the ability to capture and analyse the scope of work deliverables that…

年度营销管理书籍

…bit of an industry guru and not just locally but on a global platform, on all things related to management of client/agency relationships. Exuding helpful advice for advertisers and often…

The Marketing Management Book of the Year 2013

…Stephan Argent (Argedia Group) a founding member of the Marketing FIRST Forum. Ships from and sold by TrinityP3 Pty Ltd Aus/NZ Delivery – 5 working days International Delivery – up…

管理营销:社交网络会比人口统计更吸引受众

…西方的想法是,你创造了一个想法,它就像一块石头,你把桌子上,然后每个人都得到他们的岩石,他们砰的一声,看看他们是否可以打破它,因为如果他们能打破它不是一个好主意。 东方的思想就像水滴,每个人都加入他们的水滴,所以它从水池到湖泊,河流,海洋,通过增加的想法,使它更强大,更强大。 许多组织因为风险而陷入西方对如何测试思想的心态中。 如果我能打破它,它不可能是一个好主意,而不是采取东方的方法,即培育,增加,并使它更强大。 马克: 我爱死它了 当我和人们谈论营销的想法时,我这样说,”没有创意总监(我努力成为一个),即使是最好的人,也会想出比部落自己做的更好的想法。 那个部落是一个活的胚胎生物体。 识别生物的7件事;运动,呼吸,敏感性,排泄,繁殖,生长;我们可以判断一个部落是否是一个真正的部落,因为它生活在这7个生物原则。 它将排泄那些不遵守其规则和想法的成员。 它有呼吸,即内容围绕它传播。 我们一生历史上最大的不同,我乞求任何营销人员接受这一点,就是网络创造网络效应。 而正在通过现有公司市场份额的企业中,企业之所以这样做,是因为它们正在创造比他们所破坏的公司更好、更强大的网络效应。 如果你没有识别网络——我不在乎你的标题中是否有数字或创新,如果你不每天考虑网络,在我看来,你不是数字化的。 达伦: 你错过了船 马克: 完全。 达伦: 马克·亚当斯,这绝对是一种乐趣。 我喜欢赶上你。 我们可以谈几个小时,但不幸的是,我们的时间已经用完了。 我确实有个问题要问你。 我肯定任何听这个的人都想让我问这个问题。 那就是,下一件大事是什么,马克? Ideal for marketers, advertis 管理营销是达伦·伍利和特别嘉宾主持的播客,是营销人员、广告商、媒体和商业传播专业人士的理想选择。在此处查找所有剧集…