Author: Nicole McInnes

As creative as she is data-geek, Nicole is a unique marketing leader, bringing a deep passion for technology and human behaviour to every customer interaction. With 20+ years of marketing and advertising experience, she has lead brands such as Dell, Pandora and eharmony towards transformative growth and financial success. Most recently CMO at convergent mobile and media company OVO, Nicole believes amazing growth results come from finding the perfect balance between creativity and commercial acumen applied to both long term brand building and short term digital performance.