edition 43 december 21 2005
new year’s resolutions
During the year we have had a number of highly successful projects involving changing the processes involved in advertising to deliver greater efficiency and effectiveness. One of the constant phrases you hear during this type of work is “that is not how we do it here!”.  Here is a great story we found on the web about the dangers of not embracing change. P3 ? helping people achieve commercial purpose through creative process Share this with a friend or colleague by clicking on the link below or add them to the ?p3 news? mailing list, by emailing their details to news@p3.com.au

railroads and rocket science!

Does the statement, “We’ve always done it that way” ring any bells?

The US standard railroad gauge (distance between the rails) is 4 feet, 8.5 inches. That’s an exceedingly odd number.

Why was that gauge used?

Because that’s the way they built them in England, and English expatriates built the US Railroads.

Why did the English build them like that?

Because the first rail lines were built by the same people who built the pre-railroad tramways, and that’s the gauge they used.

Why did “they” use that gauge then?

Because the people who built the tramways used the same jigs and tools that they used for building wagons, which used that wheel spacing.

Okay! Why did the wagons have that particular odd wheel spacing?

Well, if they tried to use any other spacing, the wagon wheels would break on some of the old, long distance roads in England, because that’s the spacing of the wheel ruts.

So who built those old rutted roads?

Imperial Rome built the first long distance roads in Europe (and England) for their legions. The roads have been used ever since.

And the ruts in the roads?

Roman war chariots formed the initial ruts, which everyone else had to match for fear of destroying their wagon wheels. Since the chariots were made for Imperial Rome, they were all alike in the matter of wheel spacing. The United States standard railroad gauge of 4 feet, 8.5 inches is derived from the original specifications for an Imperial Roman war chariot. And bureaucracies live forever.

So the next time you are handed a specification and wonder what horse’s ass came up with it, you may be exactly right, because the Imperial Roman army chariots were made just wide enough to accommodate the back ends of two war horses.

Now the twist to the story

When you see a Space Shuttle sitting on its launch pad, there are two big booster rockets attached to the sides of the main fuel tank. These are solid rocket boosters, or SRBs.  The SRBs are made by Thiokol at their factory at Utah. 

The engineers who designed the SRBs would have preferred to make them a bit fatter, but the SRBs had to be shipped by train from the factory to the launch site. The railroad line from the factory happens to run through a tunnel in the mountains. The SRBs had to fit through that tunnel. The tunnel is slightly wider than the railroad track, and the railroad track, as you now know, is about as wide as two horses’ behinds. So, a major Space Shuttle design feature of what is arguably the world’s most advanced transportation system was determined over two thousand years ago by the width of a horse’s ass…. and you thought being a HORSE’S ASS wasn’t important! Have a very happy festive season.

If at any time you need our advice or assistance please feel free to contact us during the festive season by email at people@p3.com.au or go to the webside www.p3.com.au

NEW – P3 Advertising Performance Manual available

“Knowledge is Power” and the new 68 page P3 Advertising Performance Manual is full of information on the expanded services offers by P3 to help advertisers achieve maximum value from their advertising budget. If you would like a free copy or know of someone who would like a copy you can request a copy through our website. Simply go to www.p3.com.au  and click on the subscribe link to order.
top 10 checklists free

  The P3 Top 10 Checklists have become a valuable resource from many of our clients. To make sure you have a complete set go to the P3 website and click on subscibe to order your free copies.
festive times

P3 will be closed from Friday December 23 2005 until Tuesday January 3 2006. If it is an emergency we can be contacted by email people@p3tv.com.au Otherwise, have a safe and happy festive season and we look forward to helping you achieve maximum value from your advertising budget in 2006. Thank-you for your support from all at P3