Having trouble reading this newsletter? Click here to see it in your browser.

In this issue
Season's Greetings - Digital guide for every marketer - Top 50 Marketing Management Posts of 2014 - What's hot this month 


Newsletter December 2014

Welcome to the December edition of TrinityP3's e-news

Merry Christmas and Happy and Prosperous New 2015 from the TrinityP3 Gang
********Christmas Office Closure**********

Our last day in the office is Friday 19th December 2014 and we re-open on Monday 5th January. However, you can still call us on 02 9964 9900.


***Suggested Summer reading***

Ultimate Guide to Digital Marketing in a Data-Driven World

Are you confused with all the information that is pushed at you all the time about digital marketing? Do you struggle to identify what is right and wrong for your business? Finally, there is a simple yet comprehensive guide that will not only demystify the world of digital and data explaining how it works, but will also help to put some logic back into your digital marketing approach.

The Guide was created by Anton Buchner, TrinityP3's Senior Consultant with over 20 years of experience in developing brand engagement and data driven and digital marketing strategies in conjunction with Darren Woolley, ThinityP3's Founder and Global CEO and Mike Morgan, TrinityP3's Content Director.

There are no bells, no whistles and no hype. Just simple business logic which will take you from confused to enlightened.

To download your FREE copy click here


***A great Christmas gift idea***

Top 50 Marketing Management Posts of 2014

If you are looking for a worthy gift this Christmas, give the gift of knowledge. TrinityP3's Top 50 Marketing Management Posts of 2014 covers most popular marketing topics. The book was a contribution of the works of some of the most influential people in marketing today.

An easy read for those long, lazy days by the pool.

Buy the book today

Here is what others had to say about the book:

"Darren Woolley is simply different. He sees things through a different lens – a lens that is reality based – but way beyond conventional wisdom. He is one of the most practical, insightful thought leaders in the marketing community. If you want a different answer, link up with Darren. As such, he is a must read for everything he writes – and especially the “Top 50 Marketing Management Posts of 2014″.

Bob Liodice, President & CEO, Association of National Advertisers (ANA), USA


Trinity P3’s Top 50 Marketing Management Posts of 2013 is a wonderful collection of well-written, insightful blog posts by Darren, his team, and guest writers. They deal head-on with some of the most timely and on point challenges in the industry. Whether you’re a client leader, an agency leader, or industry consultant, this book is a “must read”.

Debra Giampoli, Director, Global Strategic Agency Relations, Mondelez International



Hot Topics of the Month

1.  Marketing is increasingly about doing less, not more
2.  How do you manage a successful transition to a new agency?
3.  Chapter 1: The rise and rise of digital marketing in a data-driven world
4.  How to avoid the traditional to digital marketing transition trap
5.  The ‘dog’s dinner’ approach to managing agency rosters


Most in Demand for this Month

In December, here is how we, at TrinityP3, helped our clients solve their marketing problems:

Creative Supplier Selection Process for an FMCG giant
Media Supplier Search for a health insurance company
Agency Benchmarking Survey for a pharmaceutical organisation
TVC Production Assessment for an offshore FMCG company
Resource Benchmarking for a consumer goods firm
Market Search, Financials and Negotiations for an educational institution
Rate Card and Process Production for an online listing business
One Day Pitch for a manufacturing company


If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.

In other news
Click here to view TrinityP3 testimonials

Business Events
Click here to view up coming business events

Are you working at an Agency?
Keep your Agency Register details up to date. Click here

For more news and
updates follow us on

Or visit our website

Suite 702,
53 Walker Street
North Sydney NSW 2060
t: + 61 2 9964 9900
f: + 61 2 9955 7901
Suite 201,
63 Stead St
South Melbourne VIC 3205
t: + 61 3 9682 6800
f: + 61 3 9682 7855
New Zealand
Level 27, PWC Tower
188 Quay Street
Auckland, New Zealand 1010
t: + 64 9 363 2891
Hong Kong
Level 21, The Center
99 Queens Road
Central, Hong Kong
t: +852 3478 3982
f: +852 3478 3880
Level 27, Prudential Tower,
30 Cecil Street
Singapore 049712
t: + 65 6631 2861
f: + 65 6631 2880