TrinityP3 Newsletter

 
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<td class="" style="text-align: center; font-size: 10px; color: #656565; padding: 10px 0 8px 0;">Having trouble reading this newsletter? <a href="https://www.trinityp3.com/newsletter/">Click here</a> to see it in your browser.</td>
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<p class="editable" style="margin-top: 10px; color: #fff; font-size: 13px; font-weight: normal;" data-editable="standard"><span style="color: #333333;"><strong>In this issue</strong></span>
<strong>
New Year Resolution</strong>
<strong>Last minute gift ideas from TrinityP3</strong>
<strong>Summer easy listening</strong>
<strong>We are having a holiday too</strong></p>
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<td class="" align="right" valign="top" width="220"><a title="Strategic Marketing Management &amp; Agency/ Supplier Consultants" href="https://www.trinityp3.com"><img src="https://www.trinityp3.com/email/images/logo.gif" width="217" height="82" alt="Logo" /></a>
<h2 class="editable" style="color: #fff; font-size: 16px; font-weight: normal;" data-editable="standard">Newsletter December 2015</h2>
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<p class="editable" data-editable="standard">Welcome to the December edition of TrinityP3's e-news</p>

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<div style="color: #ff6a00; font-size: 20px; font-weight: bold;"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.trinityp3.com/wp-content/uploads/Top-Banner-Xmas9.jpg" alt="" width="600" height="150" /></div>
<h3><span style="color: #36bfbf;"><strong>Thank you to all our clients, agencies and supporters for your support this year. We look forward to sharing more with you in 2016. So have a safe and happy holiday.</strong></span></h3>
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<h2 style="color: #ff6a00; font-size: 20px; font-weight: bold;"><span class="Apple-style-span">
Last minute gift ideas from TrinityP3</span></h2>
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<h3 class="entry-title"><img style="float: right;" src="https://cdn.trinityp3.com/wp-content/uploads/book20159.jpg" alt="" width="170" height="141" /><span style="color: #333333;">The New TrinityP3 Marketing Management Book – 2015 Edition</span></h3>
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With over 240 pages, this year’s Marketing Management Book of the Year is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is a third year in a row that TrinityP3 has published the Top 50 Marketing Management Posts of 2015 and it continues to grow in popularity and prominence amongst the marketing, procurement and agency industry.
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Covering a wide range of hot marketing topics from digital marketing to agency management, procurement, production and everything in between.

All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing.

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<strong>Here is what the world is saying about the Top 50 </strong><strong>Marketing Management Posts of 2015:</strong>

<em>"I consider theft a great compliment and I admit that I’ve been stealing great ideas from Darren Woolley for years. Darren’s unique and forthright industry perspective comes from a deep understanding of the needs of both advertisers and agencies. It is rare to get such an insightful holistic perspective on the issues and opportunities that shape today’s fast paced marketing industry."</em>

<em>Peter Levitan, Author of “Buy this Book. Win more pitches” and Boss, Peter Levitan &amp; Co.</em>

<strong>Buy the book TODAY</strong>

Paperback Edition – AUD$14.95

<a href="https://www.trinityp3.com/product/the-marketing-management-book-of-the-year-2015/" target="_blank"><strong>Buy your copy here</strong></a>

eBook Edition – USD$5.99

<strong>Download the eBook now from | <a class="external" href="http://www.amazon.com/Top-Marketing-Management-Posts-2015-ebook/dp/B0187VHVC8/" target="_blank">Amazon</a></strong>

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<h2 style="color: #ff6a00; font-size: 20px; font-weight: bold;">New Year Resolution</h2>
<div class=""><img style="float: right;" src="https://cdn.trinityp3.com/wp-content/uploads/nudie_logo9.jpg" alt="" width="176" height="147" />Come and join in the Sydney Skinny on Sunday February 28 2016</div>
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<div class=""><a href="http://www.thesydneyskinny.com.au/">Sign up</a> for Sydney Skinny Now!</div>
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<p class="">Have you ever felt like life is a little dull? Or that you'd like to celebrate overcoming one of life's challenges? Or say "enough" to the pressures or negativity in your world? Over past two years more than 1,000 people have used The Sydney Skinny to do one or more of these things...</p>
<p class="">So, what's so special about this ocean swim? It is <span class="">NOT</span> a race and it's only 900m (or you can do the 300m <strong class="">nudie Novice</strong> instead), it's at a protected &amp; calm beach in one of Sydney's hidden gem locations.</p>
<p class="">What do you feel post swim? Elation, self-belief, joy, a sense of belonging and appreciation for all that we have in this life. The Sydney Skinny is one swim where each participant takes away their own unique experience.... why? Because it's for you, to make it about you, and what you hope to continue in life.</p>

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<span style="color: #333333;"><strong>Who knows, it may even help your pitching in 2016.</strong></span>

<a class="external" href="https://www.trinityp3.com/2015/05/sydney-skinny-agency-pitching/" target="_blank">Click here for more information</a>
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<h2 style="color: #ff6a00; font-size: 20px; font-weight: bold;"><span class="Apple-style-span">Summer easy listening</span></h2>
<a title="Managing Marketing Podcasts" href="https://www.trinityp3.com/managing-marketing-podcasts/" target="_blank"><img style="float: right;" src="https://cdn.trinityp3.com/wp-content/uploads/Managing-Marketing-Podcasts9.gif" alt="Managing Marketing Podcasts" width="149" height="149" /></a>

<span style="color: #333333;"><strong>Listen to the Managing Marketing Podcasts</strong></span>

Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.

Some of the hot topics covered include:
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 	<li><a href="http://api.transsender.net/Stats/clicked?s=gu3dkzjugm2gcmjtgvqwmyzqgztggobrmq3dayjgpjxwk6kaorzgs3tjor4xamzomnxw2&amp;u=nb2hi4dthixs643povxgiy3mn52wiltdn5ws63lbnzqwo2lom4ww2ylsnnsxi2lom4xwgylnfvqw4zbnmrqxe4tfnywxiylmnmwwcytpov2c22djm5uc24dfojtg64tnnfxgollbm5sw4y3zfvzgk3dboruw63ttnbuxa4z7onzwy2lehvgxus3xongfcmconjktetl2ifcucqjgonzwk2lehvgxurjtjz5gcmknjraukqkbezvg6ytjmq6wmyzsge2dczjyfvqtkmrvfu2gkndcfvrdezbsfvrtizjxg43tenbzgrswk&amp;h=e1ac9d1f036ad60c8330510f5b253753a4a7f090&amp;i=7" target="_blank">High performances agency relationships with Cam Carter from Navigare</a><a href="http://api.transsender.net/Stats/clicked?s=gu3dkzjugm2gcmjtgvqwmyzqgztggobrmq3dayjgpjxwk6kaorzgs3tjor4xamzomnxw2&amp;u=nb2hi4dthixs643povxgiy3mn52wiltdn5ws63lbnzqwo2lom4ww2ylsnnsxi2lom4xwgylnfvqw4zbnmrqxe4tfnywxiylmnmwwcytpov2c22djm5uc24dfojtg64tnnfxgollbm5sw4y3zfvzgk3dboruw63ttnbuxa4z7onzwy2lehvgxus3xongfcmconjktetl2ifcucqjgonzwk2lehvgxurjtjz5gcmknjraukqkbezvg6ytjmq6wmyzsge2dczjyfvqtkmrvfu2gkndcfvrdezbsfvrtizjxg43tenbzgrswk&amp;h=e1ac9d1f036ad60c8330510f5b253753a4a7f090&amp;i=8" target="_blank">
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 	<li><a href="http://api.transsender.net/Stats/clicked?s=gu3dkzjugm2gcmjtgvqwmyzqgztggobrmq3dayjgpjxwk6kaorzgs3tjor4xamzomnxw2&amp;u=nb2hi4dthixs643povxgiy3mn52wiltdn5ws63lbnzqwo2lom4ww2ylsnnsxi2lom4xxazlumvzc2ylomqwwiylsojsw4llenfzwg5ltomwwcz3fnzrwszltfv2gqzljoiwwg33oorzgcy3uomwwc3tefvrw63tuojqwg5dpojzt643tnruwipknpjfxo42mkeye42svgjgxuqkfifasm43tmvuwipknpjctgtt2meyu2tcbivaucjtkn5rgszb5mzrtemjugfstqllbguzdkljumu2gellcgjsdelldgrstonzxgi2dsndfmu&amp;h=7bae6f1fa31a17c0c29ea120968b5113c6b4b91b&amp;i=9" target="_blank">Agencies, their contracts and contractors with Peter Le Guay from Thomson Geer</a></li>
 	<li><a href="http://api.transsender.net/Stats/clicked?s=gu3dkzjugm2gcmjtgvqwmyzqgztggobrmq3dayjgpjxwk6kaorzgs3tjor4xamzomnxw2&amp;u=nb2hi4dthixs643povxgiy3mn52wiltdn5ws63lbnzqwo2lom4ww2ylsnnsxi2lom4xw42ldfvqw4zbnmrqxe4tfnywwi2ltmn2xg4znorzgczdffvvg65lsnzqwy2ltorzs24dsfvqw4zbnobuxiy3imvzt643tnruwipknpjfxo42mkeye42svgjgxuqkfifasm43tmvuwipknpjctgtt2meyu2tcbivaucjtkn5rgszb5mzrtemjugfstqllbguzdkljumu2gellcgjsdelldgrstonzxgi2dsndfmu&amp;h=445dcd818141c548d09e3b75ef2507beaeeaa033&amp;i=10" target="_blank">Trade journalists, PR and pitches with Nic Christensed from Mumbrella</a></li>
 	<li><a href="http://api.transsender.net/Stats/clicked?s=gu3dkzjugm2gcmjtgvqwmyzqgztggobrmq3dayjgpjxwk6kaorzgs3tjor4xamzomnxw2&amp;u=nb2hi4dthixs643povxgiy3mn52wiltdn5ws63lbnzqwo2lom4ww2ylsnnsxi2lom4xwo3dfnzxc2ylomqwwiylsojsw4llenfzwg5ltomwws3tuovuxi2lpnywxmzlson2xgllgmfrxillcmfzwkzbnmrswg2ltnfxw4llnmfvws3thfvqw4zbnorugkllsn5wgkllpmywwiylume7xg43mnfsd2tl2jn3xgtcrgbhguvjsjv5ecrkbiethg43fnfsd2tl2iuzu46tbgfguyqkfifasm2tpmjuwiplgmmzdcnbrmu4c2yjvgi2s2ndfgrrc2yrsmqzc2yzumu3tonzsgq4tizlf&amp;h=744bfd15cc74c2d0315dc63afccb1b023deacc27&amp;i=11" target="_blank">Intuition versus fact based decision making and the role of data with Glenn Granger from Marketing QED</a></li>
 	<li><a href="http://api.transsender.net/Stats/clicked?s=gu3dkzjugm2gcmjtgvqwmyzqgztggobrmq3dayjgpjxwk6kaorzgs3tjor4xamzomnxw2&amp;u=nb2hi4dthixs643povxgiy3mn52wiltdn5ws63lbnzqwo2lom4ww2ylsnnsxi2lom4xwuzlgmywwc43iorxw4lltobswc2zno5uxi2bnmrqxe4tfnywwcytpov2c2ylmnqwxi2djnztxglltorzgc5dfm54s2ztpoiwwe5ltnfxgk43tfvqw4zbnnvqxe23foruw4zznmfqwgp3tonwgszb5jv5ew53tjritattkkuze26sbivaucjttonswszb5jv5ekm2opjqtctkmifcucqjgnjxwe2lehvtggmrrgqywkobnme2tenjngrstiyrnmizgimrnmm2gknzxg4zdiojumvsq&amp;h=44cb5dffa060f71199744c0569bd832f83dde1e8&amp;i=12" target="_blank">All things strategy for business and marketing with Jeff Cooper and Ashton Bishop from Stepchange</a></li>
 	<li><a href="http://api.transsender.net/Stats/clicked?s=gu3dkzjugm2gcmjtgvqwmyzqgztggobrmq3dayjgpjxwk6kaorzgs3tjor4xamzomnxw2&amp;u=nb2hi4dthixs643povxgiy3mn52wiltdn5ws63lbnzqwo2lom4ww2ylsnnsxi2lom4xxi4tfozxxellemfzhezlofv2gc3dlfvqwe33voqwxi2dffvuw24dpoj2gc3tdmuww6zrnmj2ws3denfxgollbfvygk4ttn5xgc3bnmjzgc3tefvuw4llun5sgc6ltfvrw63lqmv2gs5djozss2zloozuxe33onvsw45b7onzwy2lehvgxus3xongfcmconjktetl2ifcucqjgonzwk2lehvgxurjtjz5gcmknjraukqkbezvg6ytjmq6wmyzsge2dczjyfvqtkmrvfu2gkndcfvrdezbsfvrtizjxg43tenbzgrswk&amp;h=8569b63073342f40eb228a131313d7fdeeb93d2f&amp;i=13" target="_blank">The importance of building your personal brand in today’s competitive environment with Trevor Young from PR Warrior</a></li>
</ul>
<span class="Apple-style-span">There are many more.You can hear the podcasts on <a class="external" href="http://api.transsender.net/Stats/clicked?s=gu3dkzjugm2gcmjtgvqwmyzqgztggobrmq3dayjgpjxwk6kaorzgs3tjor4xamzomnxw2&amp;u=nb2hi4dthixs643povxgiy3mn52wiltdn5ws63lbnzqwo2lom4ww2ylsnnsxi2lom47xg43mnfsd2tl2jn3xgtcrgbhguvjsjv5ecrkbiethg43fnfsd2tl2iuzu46tbgfguyqkfifasm2tpmjuwiplgmmzdcnbrmu4c2yjvgi2s2ndfgrrc2yrsmqzc2yzumu3tonzsgq4tizlf&amp;h=65fa109795afad08d318060bba33f7d0c2bfd49e&amp;i=14" target="_blank">Soundcloud</a> or on <a class="external" href="http://api.transsender.net/Stats/clicked?s=gu3dkzjugm2gcmjtgvqwmyzqgztggobrmq3dayjgpjxwk6kaorzgs3tjor4xamzomnxw2&amp;u=nb2hi4dthixs62luovxgk4zomfyha3dffzrw63jpmf2s64dpmrrwc43uf5wwc3tbm5uw4zznnvqxe23foruw4zzpnfsdcmbrha3tgnjrheyd643tnruwipknpjfxo42mkeye42svgjgxuqkfifasm43tmvuwipknpjctgtt2meyu2tcbivaucjtkn5rgszb5mzrtemjugfstqllbguzdkljumu2gellcgjsdelldgrstonzxgi2dsndfmu&amp;h=a66ab35eb0aff1e61e348872739a96411c8a1053&amp;i=15" target="_blank">iTunes</a>.</span>

Ideal for marketers, advertisers, media and commercial communications professionals.
<a title="Managing Marketing Podcasts" href="http://api.transsender.net/Stats/clicked?s=gu3dkzjugm2gcmjtgvqwmyzqgztggobrmq3dayjgpjxwk6kaorzgs3tjor4xamzomnxw2&amp;u=nb2hi4b2f4xxo53xfz2he2lonf2hs4btfzrw63jpnvqw4ylhnfxgollnmfzgwzlunfxgollqn5sggyltorzs6p3tonwgszb5jv5ew53tjritattkkuze26sbivaucjttonswszb5jv5ekm2opjqtctkmifcucqjgnjxwe2lehvtggmrrgqywkobnme2tenjngrstiyrnmizgimrnmm2gknzxg4zdiojumvsq&amp;h=21e16f36fb97eddfe1da2338ce03722b834630c8&amp;i=16" target="_blank">Continue reading...</a>

More marketing management thought leading ideas and concepts can be found on <a href="http://api.transsender.net/Stats/clicked?s=gu3dkzjugm2gcmjtgvqwmyzqgztggobrmq3dayjgpjxwk6kaorzgs3tjor4xamzomnxw2&amp;u=nb2hi4b2f4xxo53xfz2he2lonf2hs4btfzrw63jpmjwg6zzph5zxg3djmq6u26slo5zuyujqjzvfkmsnpjaukqkbezzxgzljmq6u26sfgnhhuyjrjvgecrkbietgu33cnfsd2ztdgiytimlfhawwcnjsguwtizjumiwwemtegiwwgndfg43tomruhe2gkzi&amp;h=60a8be64659a591529c58884d2bc1c63d10182f7&amp;i=17" target="_blank">the TrinityP3 blog.
</a>

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<h2 style="color: #ff6a00; font-size: 20px; font-weight: bold;"><span class="Apple-style-span"><img style="float: right;" src="https://cdn.trinityp3.com/wp-content/uploads/holiday9.jpg" alt="" width="157" height="131" />We are having a holiday too</span></h2>
<h3><span style="color: #333333;"><strong>TrinityP3 is closing on Wednesday December 23, 2015 and will be back in the office refreshed on Monday January 11, 2016. In case of an emergency call the Sydney office on +612 9964 9900.</strong></span></h3>
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<h2><span style="color: #ff6600;"><strong>Whats Hot</strong></span></h2>
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 	<li><a style="font-size: 1em; line-height: 1.25em;" href="https://www.trinityp3.com/2015/11/find-market-researcher/" target="_blank">5 steps to finding an insightful market researcher</a><span style="font-size: 1em; line-height: 1.25em;"> </span></li>
 	<li><a style="font-size: 1em; line-height: 1.25em;" href="https://www.trinityp3.com/2015/11/digital-marketing-terminology/" target="_blank">BINGO – Digital marketing terminology is out of control</a><span style="font-size: 1em; line-height: 1.25em;"> </span></li>
 	<li><a style="font-size: 1em; line-height: 1.25em;" href="https://www.trinityp3.com/2015/11/what-makes-a-good-strategy/" target="_blank">Managing Marketing – what makes a good strategy?</a><span style="font-size: 1em; line-height: 1.25em;"> </span></li>
 	<li><a style="font-size: 1em; line-height: 1.25em;" href="https://www.trinityp3.com/2015/10/death-of-marketing-generalist/" target="_blank">The secret death of the marketing generalist</a><span style="font-size: 1em; line-height: 1.25em;"> </span></li>
 	<li><a style="font-size: 1em; line-height: 1.25em;" href="https://www.trinityp3.com/2015/11/importance-of-business-ethics/" target="_blank">The importance of business ethics – goodbye to corporate greed?</a><span style="font-size: 1em; line-height: 1.25em;"> </span></li>
 	<li><a style="font-size: 1em; line-height: 1.25em;" href="https://www.trinityp3.com/2015/11/the-client-agency-relationship/" target="_blank">The client agency relationship – 5 things agencies hate hearing from clients</a></li>
 	<li><a style="font-size: 1em; line-height: 1.25em;" href="https://www.trinityp3.com/2015/10/building-your-personal-brand/" target="_blank">Managing Marketing – the importance of building your personal brand</a></li>
 	<li><a style="font-size: 1em; line-height: 1.25em;" href="https://www.trinityp3.com/2015/10/top-10-marketing-buzzwords/" target="_blank">The top 10 most abused marketing buzzwords this year</a><span style="font-size: 1em; line-height: 1.25em;"> </span></li>
 	<li><a style="font-size: 1em; line-height: 1.25em;" href="https://www.trinityp3.com/2015/11/media-agency-contract-assessment/" target="_blank">Case Study: A FMCG Media Agency Contract and Remuneration Assessment</a><span style="font-size: 1em; line-height: 1.25em;"> </span></li>
 	<li><a style="font-size: 1em; line-height: 1.25em;" href="https://www.trinityp3.com/2015/11/agency-benchmarks/" target="_blank">Assess your agency’s performance with accurate agency benchmarks</a></li>
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<h2><span style="color: #ff6600;"><strong>
Most in Demand for this Month</strong></span></h2>
<span style="font-size: 13px;">We exist to help marketers solve their marketing dilemmas and here is how we achieved this in December:</span>
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 	<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 1em; line-height: 1.25em;">48 hour </span>TVC<span style="font-family: Arial, Helvetica, sans-serif; font-size: 1em; line-height: 1.25em;"> Assessment for a campaign for an </span>FMCG<span style="font-family: Arial, Helvetica, sans-serif; font-size: 1em; line-height: 1.25em;"> giant</span></li>
 	<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 1em; line-height: 1.25em;">Advertising Agency Full Service Search &amp; Selection for a tertiary education institution</span></li>
 	<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 1em; line-height: 1.25em;">Scope of Work Benchmarking for an </span>FMCG<span style="font-family: Arial, Helvetica, sans-serif; font-size: 1em; line-height: 1.25em;"> client</span></li>
 	<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 1em; line-height: 1.25em;">Strategic Alignment &amp; Agency Pitch for an education provider</span></li>
 	<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 1em; line-height: 1.25em;">Public Relations agency Search &amp; Selection for a health organisation</span></li>
 	<li><span style="font-size: 1em; line-height: 1.25em;">Discovery, development and recommendation stages of a tender for a hospitality provider</span></li>
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<td class="" style="color: #fff; font-size: 12px; font-family: Arial, Helvetica, sans-serif;" align="left" valign="top" width="35%">If you would like assistance or advice on any aspect of your marketing spend, <a style="color: #000;" title="Contact TrinityP3 Strategic Management of Marketing" href="https://www.trinityp3.com/contact/">contact us</a> today for a confidential discussion.</td>
<td class="" style="color: #000; font-size: 12px; font-family: Arial, Helvetica, sans-serif;" align="left" valign="top" width="35%"><span style="font-weight: bold; color: #fff;">In other news</span>
<a style="color: #000;" title="Testimonials" href="https://www.trinityp3.com/testimonials/">Click here</a> to view TrinityP3 testimonials<span style="font-weight: bold; color: #fff;">Business Events</span>
<a style="color: #000;" title="Business Events | Thought Leadership | TrinityP3" href="https://www.trinityp3.com/business-events/">Click here</a> to view up coming business events<span style="font-weight: bold; color: #fff;">Are you working at an Agency?</span>
Keep your Agency Register
details up to date. <a style="color: #000;" title="Agency Register | Advertising Agency Directory &amp; Agency Review" href="https://www.trinityp3.com/agency-register/">Click here</a></td>
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<p style="color: #fff;">Or visit our website
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<td class=""><a href="https://www.trinityp3.com/business-partners/">
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<td class="" style="color: #000000; font-size: 11px; font-family: Arial, Helvetica, sans-serif;" align="left" valign="top" width="25%"><span style="color: #000; font-size: 10px;"><a style="color: #000;" title="P3 - Advertising, Media &amp; Marketing Procurement Consultants" href="https://www.trinityp3.com/"><strong>Sydney</strong></a>
Suite 702,
53 Walker Street
North Sydney NSW 2060
t: + 61 2 9964 9900
f: + 61 2 9955 7901</span></td>
<td class="" style="color: #000000; font-size: 11px; font-family: Arial, Helvetica, sans-serif;" align="left" valign="top" width="25%"><span style="color: #000; font-size: 10px;"><a style="color: #000;" title="P3 - Advertising, Media &amp; Marketing Procurement Consultants" href="https://www.trinityp3.com/"><strong>Melbourne</strong></a>
Suite 201,
63 Stead St
South Melbourne VIC 3205
t: + 61 3 9682 6800
f: + 61 3 9682 7855</span></td>
<td class="" style="color: #000000; font-size: 11px; font-family: Arial, Helvetica, sans-serif;" align="left" valign="top" width="25%"><span style="color: #000; font-size: 10px;"><a style="color: #000;" title="P3 - Advertising, Media &amp; Marketing Procurement Consultants" href="https://www.trinityp3.com/"><strong>Hong Kong</strong></a>
Level 21, The Center
99 Queens Road
Central, Hong Kong
t: +852 3478 3982
f: +852 3478 3880</span></td>
<td class="" style="color: #000000; font-size: 11px; font-family: Arial, Helvetica, sans-serif;" align="left" valign="top" width="25%"><span style="color: #000; font-size: 10px;"><a style="color: #000;" title="P3 - Advertising, Media &amp; Marketing Procurement Consultants" href="https://www.trinityp3.com/"><strong>Singapore</strong></a>
Level 27, Prudential Tower,
30 Cecil Street
Singapore 049712
t: + 65 6631 2861
f: + 65 6631 2880</span></td>
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