Our Sustainable Assessment service provides a detailed environmental analysis designed to benchmark, track and reduce the carbon footprint associated with your marketing expenditure.
Why do you need this service? Read on to understand more.
Environmental sustainability will only become more important
Climate change is a mainstream social and political topic. It is increasingly becoming an everyday business issue that will affect your marketing communications. Whether it is affecting your bottom line directly or it becomes a corporate reputation and brand risk, understanding your environmental footprint by measuring the impact of your media choices gives you clarity around this important budgetary area.
Risk mitigation to back your environmental policy statements
Marketing spend is not only a high investment area of your business. It is also the most visible to your customers and stakeholders.
Claiming the environmental high ground for your organization is one thing. Actually demonstrating that you are doing all you can to reduce carbon emissions is another.
Maximizing your expenditure in low carbon impact channels increases your green credentials. It helps to focus your team’s mindset on reducing wastage, internally and externally, thereby increasing efficiency. By spending less in some high carbon impact channels, you can also aid a reduction of associated production expense.
Are you genuine – really genuine – in practice as well as policy?
The topic of environmental sustainability is delicate to many consumers. With the power to investigate any brand or organisation at the click of a button, any organisation who claims an environmentally sustainable position needs to be completely genuine. Gaps between positioning and reality can translate into negative reaction and backlash.
Your environmental policy may be in place. Your communications plan to promote them could be active. But are you as an organization doing all you can to understand and reduce your own environmental footprint?
Understanding the carbon footprint of your historical activity is the first step to establishing a carbon-efficient marketing and channel strategy in the future.
We work with you to set achievable carbon budgets and how to apply it to your communications.
Our Sustainable Assessment service, delivered by consultants with significant specialist expertise, is focused on following core components.
- Measurement of the proposed plans to understand the high carbon areas of your media spend.
- Evaluation of the findings reporting both internally and with third party suppliers & partners.
- Reporting on choke points, inefficiencies, duplication, shortcomings and lost opportunities both internally and externally.
- Recommendation of strategies designed to improve and optimize your carbon reduction strategies.
Don’t be left behind. Make plans now to get ahead of the environmental curve.
Contact us here to arrange an initial conversation about how much this service could change your outputs for the better. We’d love to help.
Are you ready to implement change, but not sure of how to go about it?
If required, TrinityP3 also offers a Sustainable Marketing Assessments service to help all members of marketing and procurement to understand and implement change – either directly resulting from the Sustainable Marketing Assessment, or from an internal process of your own. For more information on the Sustainable Transition Management service, click here.
When it comes to marketing, how do you measure up?
When it comes to creating and managing your customers, you need a real marketing strategy that is measurable, accountable and optimised to meet the expectations of the organisation. Here, Darren Woolley talks about the return you are getting on your marketing investment and how can you can improve it.