Global Marketing
Management Consultants
Global Marketing
Management Consultants
mobile-logo
Global Marketing
Management Consultants
Top

A Golden Minute

A Golden Minute is a weekly sharing of the issues and challenges confronting marketing, media and advertising.
In each episode we provide a unique perspective on those issues and offer possible solutions.
In a time poor world, all you need is one minute a week to turn those marketing challenges into golden opportunities.
Don’t miss a single episode. Either subscribe to the TrinityP3 YouTube Channel here or stay tuned.

The difference between agency remuneration and compensation

The difference between agency remuneration and compensation
Read more & watch video >

 

The Golden Rule – The man with the gold makes the rules

The Marketing Golden Rule – The man with the gold makes the rules
Read more & watch video >

 

Do impressions leave an impression on the bottom line?

Are your media impressions leaving an impression on your bottom line?
Read more & watch video >

 

Data>Information>Knowledge>Wisdom

How to turn data, information, knowledge into insight and wisdom
Read more & watch video >

 

Data don’t have all the answers.

Why data will not give you all the answers
Read more & watch video >

 

Are management consultancies really agencies?

What’s the difference between a management consultant and an advertising agency?
Read more & watch video >

 

Marketing: the conscience of business?

Why marketing should be the conscious of your organisation
Read more & watch video >

 

Owned, earned and shared, or paid

Are you maximising the value of all of your media?
Read more & watch video >

 

Is your in-house agency really an agency?

Read more & watch video >

 

Media contracts not worth the paper they’re written on

Is your media contracts worth the paper it’s written on?
Read more & watch video >

 

How should I pay my agency?

What is the right way to pay your agency?
Read more & watch video >

 

Uncertainty in media resourcing & costs

What is it worth to get your media buying right?
Read more & watch video >

 

Agent or contractor? Who cares?

Is your agency an agency or a contractor?
Read more & watch video >

 

Buckets of agencies?

Agencies are never better by the bucket load
Read more & watch video >

 

Finding martech and adtech solutions

Making the right investment in marketing technology
Read more & watch video >

 

How do you fund your MarTech?

What is the business case for that MarTech investment?
Read more & watch video >

 

How’s your transformation going?

Transformation is more than changing an org chart.
Read more & watch video >

 

CX is more than marketing

Customer Experience is where brands are built.
Read more & watch video >

 

Is ZBB reducing marketing budgets?

Is Zero Based Budgeting reducing your marketing budget?
Read more & watch video >

 

Structure follows strategy, doesn’t it?

Has your marketing structure caught up with your strategy?
Read more & watch video >

 

Remuneration is more than paying the bill

How to use agency fees to inspire performance
Read more & watch video >

 

Marketing Strategy versus Tactics?

Where do tactics fit into marketing strategy?
Read more & watch video >

 

The future of agencies?

The agency of the future or the future of agencies?
Read more & watch video >

 

Selling solutions or implementation?

Do you want marketing solutions or just implementation?
Read more & watch video >

 

Inputs, outputs or outcomes?

Are you focused on inputs, outputs or outcomes?
Read more & watch video >

 

Do you need a team of teams?

A team of champions or a team of teams?
Read more & watch video >

 

Business growth. But at what cost?

Marketing delivered business growth, but at what cost?
Read more & watch video >

 

How many marketers are too many?

Do you have the right marketers to succeed?
Read more & watch video >

 

If it’s complex, think Cynefin

There’s a simple framework that makes sense of complexity
Read more & watch video >