Global Marketing
Management Consultants
Global Marketing
Management Consultants
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Global Marketing
Management Consultants
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A Golden Minute

A Golden Minute is a weekly sharing of the issues and challenges confronting marketing, media and advertising.
In each episode we provide a unique perspective on those issues and offer possible solutions.
In a time poor world, all you need is one minute a week to turn those marketing challenges into golden opportunities.
Don’t miss a single episode. Either subscribe to the TrinityP3 YouTube Channel here or stay tuned.

Why you will always pay less for crap

Why you will always pay less for crappy media
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Overcoming our obsession with media costs

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Working out the working to non-working ratio

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The origins of benchmarking

The problem with the wrong approach to agency benchmarking
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Centralize or decentralize your marketing department?

Should you centralize or decentralize your marketing department?
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Incentive schemes that are actually a disincentive

When agency incentive schemes can actually be a disincentive
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The pain of extended payment terms

The destructive effects of extended payment terms
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Why best practice is no longer best practice

Why best practice is more likely to be simply common practice
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The problem with strategy today

The complexity challenges of multiple strategies for marketers
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What is the ideal roster size?

What is the ideal agency roster size?
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The Costanza maneuver for strategy versus objective

The Costanza maneuver for strategy versus objective
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The difference between agency remuneration and compensation

The difference between agency remuneration and compensation
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The Golden Rule – The man with the gold makes the rules

The Marketing Golden Rule – The man with the gold makes the rules
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Do impressions leave an impression on the bottom line?

Are your media impressions leaving an impression on your bottom line?
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Data>Information>Knowledge>Wisdom

How to turn data, information, knowledge into insight and wisdom
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Data don’t have all the answers.

Why data will not give you all the answers
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Are management consultancies really agencies?

What’s the difference between a management consultant and an advertising agency?
Read more & watch video >

 

Marketing: the conscience of business?

Why marketing should be the conscious of your organisation
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Owned, earned and shared, or paid

Are you maximising the value of all of your media?
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Is your in-house agency really an agency?

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Media contracts not worth the paper they’re written on

Is your media contracts worth the paper it’s written on?
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How should I pay my agency?

What is the right way to pay your agency?
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Uncertainty in media resourcing & costs

What is it worth to get your media buying right?
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Agent or contractor? Who cares?

Is your agency an agency or a contractor?
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Buckets of agencies?

Agencies are never better by the bucket load
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Finding martech and adtech solutions

Making the right investment in marketing technology
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How do you fund your MarTech?

What is the business case for that MarTech investment?
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How’s your transformation going?

Transformation is more than changing an org chart.
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CX is more than marketing

Customer Experience is where brands are built.
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Is ZBB reducing marketing budgets?

Is Zero Based Budgeting reducing your marketing budget?
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Structure follows strategy, doesn’t it?

Has your marketing structure caught up with your strategy?
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Remuneration is more than paying the bill

How to use agency fees to inspire performance
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Marketing Strategy versus Tactics?

Where do tactics fit into marketing strategy?
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The future of agencies?

The agency of the future or the future of agencies?
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Selling solutions or implementation?

Do you want marketing solutions or just implementation?
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Inputs, outputs or outcomes?

Are you focused on inputs, outputs or outcomes?
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Do you need a team of teams?

A team of champions or a team of teams?
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Business growth. But at what cost?

Marketing delivered business growth, but at what cost?
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How many marketers are too many?

Do you have the right marketers to succeed?
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If it’s complex, think Cynefin

There’s a simple framework that makes sense of complexity
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