Global Marketing
Management Consultants
Global Marketing
Management Consultants
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Global Marketing
Management Consultants
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A Golden Minute

A Golden Minute is a weekly sharing of the issues and challenges confronting marketing, media and advertising.
In each episode we provide a unique perspective on those issues and offer possible solutions.
In a time poor world, all you need is one minute a week to turn those marketing challenges into golden opportunities.
Don’t miss a single episode. Either subscribe to the TrinityP3 YouTube Channel here or stay tuned.

Scary scope of work? (Magnifying glass)

Read more & watch video >

 

Creative Awards not a winner (Award night)

Read more & watch video >

 

Media in-house

Read more & watch video >

 

Media Transparency

Read more & watch video >

 

Agile marketing is not simply faster

Read more & watch video >

 

Top down or bottom up budgeting – which one is best?

Read more & watch video >

 

How many billable hours are there in a year?

Read more & watch video >

 

Changing agency or changing roster

Read more & watch video >

 

What comes first, channel or content?

Read more & watch video >

 

It’s not who’s to blame for media, it’s who can fix it

Read more & watch video >

 

Why you will always pay less for crap

Why you will always pay less for crappy media
Read more & watch video >

 

Overcoming our obsession with media costs

Read more & watch video >

 

Working out the working to non-working ratio

Read more & watch video >

 

The origins of benchmarking

The problem with the wrong approach to agency benchmarking
Read more & watch video >

 

Centralize or decentralize your marketing department?

Should you centralize or decentralize your marketing department?
Read more & watch video >

 

Incentive schemes that are actually a disincentive

When agency incentive schemes can actually be a disincentive
Read more & watch video >

 

The pain of extended payment terms

The destructive effects of extended payment terms
Read more & watch video >

 

Why best practice is no longer best practice

Why best practice is more likely to be simply common practice
Read more & watch video >

 

The problem with strategy today

The complexity challenges of multiple strategies for marketers
Read more & watch video >

 

What is the ideal roster size?

What is the ideal agency roster size?
Read more & watch video >

 

The Costanza maneuver for strategy versus objective

The Costanza maneuver for strategy versus objective
Read more & watch video >

 

The difference between agency remuneration and compensation

The difference between agency remuneration and compensation
Read more & watch video >

 

The Golden Rule – The man with the gold makes the rules

The Marketing Golden Rule – The man with the gold makes the rules
Read more & watch video >

 

Do impressions leave an impression on the bottom line?

Are your media impressions leaving an impression on your bottom line?
Read more & watch video >

 

Data>Information>Knowledge>Wisdom

How to turn data, information, knowledge into insight and wisdom
Read more & watch video >

 

Data don’t have all the answers.

Why data will not give you all the answers
Read more & watch video >

 

Are management consultancies really agencies?

What’s the difference between a management consultant and an advertising agency?
Read more & watch video >

 

Marketing: the conscience of business?

Why marketing should be the conscious of your organisation
Read more & watch video >

 

Owned, earned and shared, or paid

Are you maximising the value of all of your media?
Read more & watch video >

 

Is your in-house agency really an agency?

Read more & watch video >

 

Media contracts not worth the paper they’re written on

Is your media contracts worth the paper it’s written on?
Read more & watch video >

 

How should I pay my agency?

What is the right way to pay your agency?
Read more & watch video >

 

Uncertainty in media resourcing & costs

What is it worth to get your media buying right?
Read more & watch video >

 

Agent or contractor? Who cares?

Is your agency an agency or a contractor?
Read more & watch video >

 

Buckets of agencies?

Agencies are never better by the bucket load
Read more & watch video >

 

Finding martech and adtech solutions

Making the right investment in marketing technology
Read more & watch video >

 

How do you fund your MarTech?

What is the business case for that MarTech investment?
Read more & watch video >

 

How’s your transformation going?

Transformation is more than changing an org chart.
Read more & watch video >

 

CX is more than marketing

Customer Experience is where brands are built.
Read more & watch video >

 

Is ZBB reducing marketing budgets?

Is Zero Based Budgeting reducing your marketing budget?
Read more & watch video >

 

Structure follows strategy, doesn’t it?

Has your marketing structure caught up with your strategy?
Read more & watch video >

 

Remuneration is more than paying the bill

How to use agency fees to inspire performance
Read more & watch video >

 

Marketing Strategy versus Tactics?

Where do tactics fit into marketing strategy?
Read more & watch video >

 

The future of agencies?

The agency of the future or the future of agencies?
Read more & watch video >

 

Selling solutions or implementation?

Do you want marketing solutions or just implementation?
Read more & watch video >

 

Inputs, outputs or outcomes?

Are you focused on inputs, outputs or outcomes?
Read more & watch video >

 

Do you need a team of teams?

A team of champions or a team of teams?
Read more & watch video >

 

Business growth. But at what cost?

Marketing delivered business growth, but at what cost?
Read more & watch video >

 

How many marketers are too many?

Do you have the right marketers to succeed?
Read more & watch video >

 

If it’s complex, think Cynefin

There’s a simple framework that makes sense of complexity
Read more & watch video >