Is it possible to have too many agencies pitch for your business?
Everyone is bitching about agency pitching. Everyone it seems but the procurement teams and marketers who run them. Fast Company in 2012 gave us 10 ways to fix the agency pitch process. Three years later AdAge asked – Is it time to kill the RFP? The same year the Content Marketing Institute gave us 6 reasons to kill the RFP And earlier this year Digiday reported that Media Buyers are ditching the much-hated RFP. But one of the key issues it the fact that too many agencies are often invited to pitch, tender and respond to the RFP, RFQ and RFT. How many is too many and how many is just right? So that is why we ask:
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