Is Media Transparency delivering the outcomes promised?

With the World Federation of Advertisers calling on 2018 to the the year of Transparency it is now almost two years since the ANA released their report on Media Transparency. Last year the ANA reported that 60% of agencies had taken steps to improve transparency. But more importantly is it delivering the outcomes advertisers expect? Or is media transparency become a distraction from focusing on measuring media performance and value? What do you think? 

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