Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Our Latest Articles
Seven Questions to Ask a Marketing Operations Consultant
In today’s hyper-complex commercial landscape, the role of marketing operations has shifted from a back-office administrative function to the core engine of business growth. For enterprise and mid-market marketing leaders, alongside their procurement teams, the pressure is relentless. You are ...
Where Does Your $100,000 Creator Budget Really Go?
Creator marketing has officially grown up. What was once an ad-hoc tactical experiment has matured into a multi-million-dollar media channel. Brands are pouring massive investments into influencer and creator strategies, expecting the same commercial governance, procurement rigor, and ROI transparency ...
The High-Performance Trinity: How Operational Reviews, Engagement Agreements, and Evalu8ing Reset Marketing Excellence
In the current marketing landscape, "complexity" is the word of the decade. Marketers are juggling expanded agency rosters, integrating burgeoning in-house capabilities, and navigating a relentless demand for "real-time" content. Yet, despite the sophisticated tech stacks and high-priced talent, many ...
Most Popular Articles
What is the definition of Marketing?
TL;DR: What is Marketing in Plain English? At its core, marketing is the overarching strategy of aligning what your business does with the people who need it. Stripped of the jargon, effective marketing comes down to three essential steps: Understand ...
Top 10 Ethical Issues in Marketing for 2026
Stay ahead of the curve in ethical marketing practice with this comprehensive guide from TrinityP3 to the top ethical issues facing the industry and how to navigate them with integrity. What is ethical marketing and why does it matter? Here ...
How to Select an Advertising Agency – 7 Key Criteria
TL;DR: How to Choose the Right Advertising Agency Selecting an ad agency requires balancing strategic alignment, cultural chemistry, and commercial transparency. Relying solely on polished speculative creative or selecting the lowest price often leads to poor long-term outcomes, hidden costs, ...
Scope of Work vs Scope of Services
TL;DR: Scope of Services vs. Scope of Work (And Why It Matters) While many contracts treat them as interchangeable, a Scope of Services and a Scope of Work serve entirely different functions in agency management. Confusing the two leads to ...
5 Ways Agencies Can Present Credentials More Effectively
TL;DR: How to Deliver an Effective Agency Credentials Presentation A successful credentials presentation is not a generic company overview; it is a tailored narrative designed to solve a specific client's business problems. Generic, template-driven credential decks alienate prospective clients and ...
What are the biggest issues facing the media industry?
Media advertising continues to be the most significant single component of most advertisers' marketing budgets. Paid media is a substantial investment across traditional media and, increasingly, into digital channels, which are eclipsing traditional broadcast media channels. However, with this change ...
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Why service level agreements ( SLAs ) are not relevant to marketing services contracts
Wikipedia says an SLA is a formally negotiated agreement between two parties. It is a contract that exists between customers and their service provider, client or between service providers. It records the common understanding about services, priorities, responsibilities, guarantee, and ...
Advertising agency remuneration problems – Retainers
Many advertisers have moved from the old fashion media commission and service fee to retainers based on retaining a set resource, the cost of which is calculated based on the direct salary costs of those resources, multiplied by the overhead ...
Rate cards versus retainers: evaluating the best model for advertising
With media commissions becoming virtually non-existent, the two main remuneration models for advertising service providers are retainers or project fees specified in rate cards. Some advertisers retain all of the resources they need, others have no retainer and a detailed ...
Is loading talent fees for voice overs a load of rubbish?
In the MEAA Award for voiceover talent there remains what appears to be an old-fashioned anomaly in regard to talent fees. The Commercial Voiceover Award details the minimum agreed fees for voiceover performances on television, cinema and radio, and includes ...
How many billable hours are there in a year?
Since this post was last updated at the end of 2018, the world has gone through a significant upheaval in how and where work is done. Whilst the instances of advertising agency staff working long and largely unpaid overtime hours ...
Still approving artwork via e-mail?
The benefits of sending and receiving artwork files and corrections electronically are clear to anyone familiar with this process. Not having to rely on couriers, where expenses can be high, poor delivery times and occasionally lost artwork. Adobe PDF files ...
How to avoid blowing the budget big time
This case study is an amalgam of incidents we have encountered and illustrates how an advertiser can spend more than twice their budget on a tv production. The brief : The client provided a brief for the development of a ...
Our Latest Podcast:
Managing Marketing: How Not-For-Profits Can Solve Their Marketing Clarity Problem
Chelsea Beech, Founder of the Beech Agency, joins Darren to discuss the strategic marketing challenges and growth opportunities facing Not-for-Profits and charities today. While cost-of-living pressures are frequently blamed for declining donations, Chelsea explains why most charities don't have an effort problem - they have a clarity problem. They explore ...