Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
What does it mean, to really look at your marketing supplier roster?
It sometimes amazes me how a client looks - or rather doesn't look - at this critical area. and before you know it (if you actually take a look), you’ll find you have a list as long as your arm ...
How agencies are increasingly profiting from missing people
Each year, 600,000 people are reported missing in the USA. Of these, approximately 90% are found either alive or deceased. Missing people have a devastating impact on families, friends, workplaces, communities and society as a whole. But there is one ...
Bringing marketing and corporate comms together around social media
When the brand and the company share the same name, there are often two groups in the organisation providing its voice to the market. One is corporate communications or corporate affairs and the other is marketing. These voices never seem ...
The often-hidden cost of in-house agencies
The industry conversation about in-housing agency services continues with the protagonists proposing the pros and cons of the move to take agency services into the client organisation. The discussion focuses on brand control, creative excellence, speed to market, greater agility ...
Are agency people embarrassed about how they make their living?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the receiving end of nine full credentials presentations from some of the leading global advertising networks and from some up-and-coming independents. A general impression from almost ...
Does the advertising industry have a problem with the Modern Slavery Act?
The climate crisis. Diversity, inclusion and equity. These are all initiatives detailed to be addressed in the United Nations 17 Sustainable Development Goals to change the world. At the start of the Sustainable Development Goals process, ending modern slavery was ...
Large or small, agencies like to be all things to all people. Does size really matter?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the receiving end of nine full credentials presentations from some of the leading global advertising networks and from some up-and-coming independents. No agency credentials story is ...
The Pitch conundrum: To Pitch, or not? Is that even the right question?
It’s all too common to see global, regional or local clients announce they are going to put out their account to Pitch! There’s a flurry of excitement among the many agencies jockeying for a position to be considered, along with ...
Agency DEI policies are great. Now how about improving advertising output to match?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Summit, on the receiving end of nine full credentials presentations from some of the leading global advertising networks and from some up and coming independents. Every presentation had ...
Have you thought through all aspects of your Martech strategy?
At first, it seems like such a simple question, but the more you delve into what’s possible and the ramifications involved, I think you’ll agree, that it’s far more complicated if you want to get it right! Not just for ...
It’s time for the definition of ‘Advertising’ to evolve
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Summit, on the receiving end of nine full credentials presentations from some of the leading global advertising networks and from some up and coming independents. One of the ...
Have you thought through your Pitch approach and what’s needed to make a more informed decision?
At first it seems like such a simple question, but the more you delve into it and the ramifications involved, it’s far more complicated if you want to have the best chance of getting it right! I say this because ...
Our Latest Podcast:
Managing Marketing: Marketing Technology And What Is It Good For
Anton Buchner is the Marketing Strategist at Front Foot Marketing and a senior Consultant at TrinityP3. He is widely known as the ROI Guy. He has built a career advising on measuring and optimising customer value to drive ROI. Anton has observed the explosion of technology in the marketing space ...