The number, type and mix of agencies required to deliver a marketing communication can vary from one to many. Consequently, it is easy for agency rosters to become inefficient, opaque and unwieldy (in some cases, we have identified thousands of agencies on a single roster). But a well-structured and managed roster or portfolio of agencies will reduce waste, improve performance and productivity.
To optimize agency roster design and management, we customize to the specific needs of our clients based on proven industry practice across four key considerations, you can explore here:
You can find more information on agency roster alignment practice here or explore more details and insights below.
Not all client agency relationships are the same
I was having a conversation with one of my clients last week and they were talking about how it is ...
Procurement panels do not always deliver on their promise
Recently I have noticed that the traditional procurement "panel" approach to supplier management has been increasingly failing to deliver. One ...
Could media agencies become the movie studios of advertising?
Having undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category ...
