Production – Insights

The demands of digital and social media channels means that the volume of production materials has exponentially increased while production budgets have remained largely the same. But technology also provides a solution, with digital asset management, production automation and AI all providing opportunities for lowering cost and time to market, without compromising on quality.

Our production advisory provides an independent assessment of your production costs, advice on the choice of production technology and models, and production benchmarking to compare your performance, which you can explore in more detail here:

You can find more information on our production consulting services here explore more details and insights below.

Are advertisers paying for all the production bells and whistles?

Are advertisers paying for all the production bells and whistles?

I have recently noticed that many production companies are adding equipment and crew that are not required, and are thus ...
TVC production decoupling

TrinityP3’s new guide to television advertising production governance

The television advertising production process is complex and technical. It involves a large number of agreements and contracts with third ...
Are you producing television commercials on a regional basis?

Are you producing television commercials on a regional basis?

In the past I used to travel to Asia as a cameraman and director to shoot television commercials. I marveled ...
How much does a tv commercial cost

How much does a television commercial cost?

Every so often you read in the trade press about the death of television. But in fact television is alive ...
The impact of concept testing on television production costs

The impact of concept testing on television production costs

Some advertisers use concept testing as a way to check a creative concept against the target audience. But the concept ...
10 key considerations when decoupling your television advertising production

10 key considerations when decoupling your television advertising production

This post is not about whether you should or should not decouple your television advertising production. But more importantly, once ...
The best producer model for TV advertising production

The best producer model for TV advertising production

There are usually several producers involved in the TVC production process. The production house producer, the agency producer, sometimes there ...
Is television production assessment and management effective?

Is television production assessment and management effective?

Since January 2000 we have been offering our clients a television production cost assessment service. This service is designed to ...
Apple 1984 television commercial

Marketers should set production budgets or pay the consequences

So you are filling out your comms campaign brief to the agency (and TV is your medium of choice). So when ...
Why it is time to remove creative agencies from the production process

Why it is time to remove creative agencies from the production process

It is interesting how traditionally the conceptualisation or ideas phase and the production or implementation phase has been seen as ...
The financial negligence demonstrated by creative agencies in production

The financial negligence demonstrated by creative agencies in production

One of the most common causes of frustration for marketers with their creative or content agencies is the cost of ...
How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this ...
Challenging the payment terms for television commercial production services

Challenging the payment terms for television commercial production services

This is a question we recently received from one of our clients: "I have a question regarding the fact that ...
Advertising is rarely a manufacturing process, but sometimes it can be

Advertising is rarely a manufacturing process, but sometimes it can be

A client's procurement team asked me to review their current services contract to ensure it reflected current 'best practice". Apart ...
Turning advertising production costs into financial assets

Turning advertising production costs into financial assets

One of the most overlooked assets are the digital assets created by the advertiser's agency, design companies and direct marketing ...
How to save your advertising production costs by defining your requirements up front

How to save your advertising production costs by defining your requirements up front

No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and ...
Ten tips for managing advertising production costs more effectively

Ten tips for managing advertising production costs more effectively

It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work ...
Top 10 ways to ensure transparency and accountability in all your print productions

Top 10 ways to ensure transparency and accountability in all your print productions

When people think about print production, most marketers and procurement people think about printing. Actually putting ink on paper is ...
Top 10 ways to avoid ending up in court for misleading and deceptive conduct

Top 10 ways to avoid ending up in court for misleading and deceptive conduct

There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air ...
A blueprint for reducing your advertising production costs

A blueprint for reducing your advertising production costs

In the 12 years TrinityP3 has been providing training and independent advice to advertisers on production and creative costs, we ...
Top 10 tips for managing your television and video production costs

Top 10 tips for managing your television and video production costs

Television commercial production continues to be a significant investment for marketers and advertising. At the same time lower cost solutions ...
TV Production: Paying for "flavour-of-the-month" or the best solution?

TV Production: Paying for “flavour-of-the-month” or the best solution?

There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this ...
Managing Television Production Costs for Maximum Value

Managing Television Production Costs for Maximum Value

The television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ...
Is loading talent fees for voice overs a load of rubbish?

Is loading talent fees for voice overs a load of rubbish?

In the MEAA Award for voiceover talent there remains what appears to be an old-fashioned anomaly in regard to talent ...
Still approving artwork via e-mail?

Still approving artwork via e-mail?

The benefits of sending and receiving artwork files and corrections electronically are clear to anyone familiar with this process. Not ...