Is it important that your agencies reflect your corporate values?
Corporate values, like corporate purpose, is a hot topic. Doing good is considered by many to be good for business, good for society, good for the environment and good for the world at large. Values such as equality – leading to cultural and gender diversity and inclusion. Environmental sustainability – to minimise the impact on nature and encourage species diversity. Good corporate social responsibility – to act towards ending slavery and human trafficking. Supporting philanthropy – to help those less fortunate. But how important are these when it comes to selecting an advertising agency or another marketing supplier?
So, this is why we ask:
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