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In this issue
Accessing a global database of agency fees and rates with Ad Cost Checker
Accessing a regional database of agency personnel, skills and capabilities with Agency Register
Taking a deep dive into media agency strengths and capabilities with Callib8or
Welcome to the June edition of TrinityP3’s e-news
A global database of agency fees and rates
Are you are an advertiser, marketer, procurement professional or even an agency manager? One of the key issues that arise on a regular basis is the advertising agency costs and specifically the rates charged.
TrinityP3 has been benchmarking and assessing agency fees and charges for more than a decade and one of the areas of conflict is determining a fair and reasonable rate for those advertising services. This is why we have developed an on-line system called Ad Cost Checker.
Ad Cost Checker your rates
Imagine being able to enter the agency rates into an Excel file against the pre-defined benchmarks and then uploading the file to a secure website and instantly getting a report back that shows where your rates sit against the industry benchmarks? It is fast, simple and provides an independent benchmark.
A database of agency personnel, skills and capabilities
When we started managing agency search projects more than a decade ago it was fairly obvious that we would need a way of keeping up to date with the agency market. As our reputation grew, many agencies started couriering their credentials documents to us. Folders, custom made boxes, presentation packs with DVDs and USB sticks started accumulating in the storage area in the office in South Melbourne.
Agencies were clearly spending significant amounts of money on these credentials that were often out of date at the time they were printed. There was also the issue of where to store all of these documents. Plus often the information in the credentials documents was either not complete or not what we really needed to select an agency to meet a particular clients needs.
It was then that we decided to build our own system – The TrinityP3 Agency Register.
A deep dive into media agency strengths and capabilities
The article this week about the anonymous disquiet in some sectors of the media industry about the launch of the Calibr8or system is amusing to say the least, because it is exactly this sector that the system has primarily been developed to help.So I want to take you beyond the sensationalist 800 odd words that makes a Mumbrella story (perhaps they believe their readers are incapable of sustaining concentration on a story longer than five or six paragraphs?) and explain what Calibr8or is and what it is designed to do.First, to directly address some of the fallacies put to us by Mumbrella regarding Calibr8or:
You have to pay for inclusion – FALSE. There will be at least 30 Agencies assessed initially. Any Media Agency not included that wishes to be included can register for future inclusion.
When using the Calibr8or system in the early stages of the pitch process only those Agencies that subscribe to Calibr8or would be put forward by TrinityP3. FALSE. Every Agency will be assessed based on it’s Calibr8or profile and suitability to the needs of the prospective client.
Agencies that subscribe to Calibr8or will be scored more favourably. FALSE. However Agencies that subscribe to Calibr8or will be significantly better informed on how they compare to their competitors and as a function of this will be in a stronger position to improve the quality of their offering across time.
Download the ebook versions of the TrinityP3 book of the year here for free.
Enter code: AMI2015
Darren Woolley’s Top 50 Marketing Management Posts of 2014
This year’s Marketing Management Book of the Year has over 200 pages covering the most popular topics in the category. Including contributions by Debra Giampoli, Global Director of Agency Relationships at Mondelez on the agency selection process, David Little, International Procurement Specialist on Marketing Procurement, Craig Hodges, Founder and CEO of King Content on Content Marketing Effectiveness and ‘The Buyer’ on decision making and procurement.
Here is what the world is saying about the Top 50 Marketing Management Posts of 2014:
Darren Woolley is simply different. He sees things through a different lens – a lens that is reality based – but way beyond conventional wisdom. He is one of the most practical, insightful thought leaders in the marketing community. If you want a different answer, link up with Darren. As such, he is a must read for everything he writes – and especially the “Top 50 Marketing Management Posts of 2014″.Bob Liodice, President & CEO, Association of National Advertisers (ANA), USA
Media remuneration and contract benchmarking for a national retail client
48 hour TVC Assessment for confectionery client
Evalu8ing surveys for major events client
Media Transparency, Performance and Contractual Assessment for retail client
Evalu8ing surveys for international bank
48 hour Government tender assessment for a government department
Creative Agency Pitch and Selection for automotive client
Search & Selection assistance and consultancy for automotive client
48 hour TVC Assessment for retail client
Offshore Communication Partner Search and Selection for a government department
If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.
In other newsClick here to view TrinityP3 testimonials
Business EventsClick here to view up coming business events
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