Marketing Operations

Marketing
Operations

We work with clients both to plot
the course and align the executive
body around that course.

Marketing, as a function within organizations, has never been more complex.

Our extensive work with marketers in multiple categories, sizes and types of organizations tells us that the marketing function is often challenged with adapting for the future whilst simultaneously dealing with the present state, including entrenched perspectives on what marketing is, or should be.

There’s a good deal of confusion. And organizations often need a considered and objective third-party perspective to help them align themselves on the right path.

This is where our experience working with procurement teams is invaluable. Procurement can provide marketers with an in-house commercial partner, where procurement is able to pivot beyond sourcing and savings into optimizing marketing’s role as a value creation function.

And in an environment where marketing production grows as a cost on the marketing budget, we see opportunities for marketers to take a more proactive role in this investment, either bringing this function in-house, as an extended workbench or outsourced.

This is where TrinityP3 can help. Using a blend of experience, tried and tested methods and procedural rigor, we work with clients both to plot the course and align the executive body around that course to deliver improved performance and productivity.

The areas in our Marketing Operations Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Marketing
Transformation

Optimising internal operations strategy, structure, processes, and capabilities

Procurement
Advisory

Advising and assisting in benchmarking and improving commercial value delivery

Production
Consultancy

Benchmarking and optimising production strategies, structures, and processes

Don’t see what you’re looking for? Contact us directly.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Case Study

Creative Agency Pitch Consultation - Case study

Creative Agency Pitch Consultation – Case study

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Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and there was a frustrating number of ‘close second place finishes’ to contend with, resulting in morale challenges alongside the central question of ‘how can we turn ourselves into a pitch-winning agency?’ TrinityP3 Solution We devised an extended Agency Pitch Consultation process designed to dive deep into all aspects of the agency's pitching methodology. Process We asked the agency to provide all documentation from a recent pitch effort – RFI, RFP, briefing materials, and agency responses. Additionally, we asked the agency ...

Our Latest Podcast

Managing Marketing: The Benefits Of In-House Creative Strategy And Design

Managing Marketing: The Benefits Of In-House Creative Strategy And Design

Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. As insiders at a major Australian beverage company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside. When the industry talks about in-house ...