edition 10: may 29, 2003

p3tv goes online

Welcome to 'p3 news'. Here we showcase our P3TV Online Benchmark Application. It's a WORLD FIRST for comparing your TV production estimates securely and instantly online against industry benchmark costs and is set to revolutionise the industry. See our sample report below!

We also continue comparing the cost and quality of film versus video used to shoot television commercials.

p3 - helping people achieve commercial purpose through creative process
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is video really such a bad option?

Talk about commercials shot on video and most people are reminded of the cheap "Where do you get it" video nasties produced by the television stations. But digital video technology has come a long way in the past few years where it could now be considered a legitimate format for shooting commercials in certain situation. So what are the differences between film and video and why do film companies usually insist on shooting on film and more specifically 35 mm?

Digital video
There are many forms of digital video available these days from Digital Betacam used for news, current affairs and most television dramas, to the smaller format DVCAM used successfully by Working Dog Productions on television programs like the award winning Frontline, to the new High Definition Video utilised by George Lucas on Star Wars Episode 2.

Film
When we talk about film stock we are referring to both 16 mm and 35 mm film, even though there are significant difference in the costs associated with each and even though most film companies would recommend 35 mm for commercial productions. Film was traditionally used to produce news and other television programming, but now it is a rarity, with very little television programming shot on film.

Subject Matter
Film provides greater latitude
and comes in a wide variety of speeds and types, providing the flexibility for all types of subject matter, while video does not have the same flexibility. Video is best used where lighting conditions can be carefully controlled (interiors, studios or overcast exteriors).

Stock Cost
Film is much more expensive than video to purchase and process, so the larger the amount of film to be shot the greater the savings using video. The low cost makes video ideal for interview situations or where you want to leave the camera rolling to capture the exact performance.

Equipment Costs
Film cameras are more expensive than video cameras, although the high definition video cameras approach film camera costs. While the video camera can be cheaper to hire, lighting and sound equipment are the same for both film and video shoots.

Colour Grading
Film requires two telecine transfers, one to transfer rushes to video and the second to colour grade for the final commercial. Video can also be colour graded, by mastering the final edit on digital video to give enhanced colour saturation and balance.

Special Effects
Film has an artefact called "float" that needs to be eliminated by using the more expensive pin registered camera gate. "Float" is usually greater in 16 mm than 35 mm, so 35 mm is the preferred for special effects shoots. Video does not have the "float" problem.

Editing
Almost all film is transferred to video for editing and so there is no difference in the editing process. Most cinema commercials are produced from the final video master using the Kine process. (The reverse of telecine)

Film versus Video
The greater flexibility and versatility make film the format of choice for film companies and agencies. The additional costs associated with film, and especially 35 mm film, has been described by one prominent producer as "an insurance policy" for the client. While we would certainly not recommend the use of video everytime, we would also not recommend the use of 35 mm for every production. P3 can provide an independent assessment on your production costs identifying opportunities to achieve a more cost effective solution without compromising the result.

Take the challenge
As part of our P3TV Production Workshops we not only take you through the production process and cost implications, we put you to the test to pick what formats a selection of commercials were shot on. The DVD they are mastered on is also yours to keep and you can put your agency to the test next time they say you "have" to shoot on 35 mm film. To take the challenge or to find out more about our P3 Production Workshops contact up on
people@p3.com.au

benchmark tv estimates on-line

 


Here's just a sample of a report produced by the P3TV Online Benchmark Appplication.

Compare your TV production estimates online against industry benchmark costs.

REGISTER NOW!
For a demonstration contact us today at people@p3.com.au

   
speaking with focus
 

Recent speaking engagements for Darren Woolley include -
* Ad Club Lunch, Park Hyatt, Melbourne
* Australian Graduate School of Entrepreneurship,
  Swinburne University, Melbourne. 


To find out more on our speakers, topics and brief requirements
check our website www.p3.com.au

 

 

 

 

 
latest 'top 10' hits the streets
 

Our latest 'top 10' focuses on the hotly debated topic of agency remuneration. It's out now.

Current Top 10's in the marketplace are -
* Ways to ensure accountability on tv productions
* Ways to ensure accountability on print productions
* Ways to ensure financial compliance from your agency
* Ways to minimise the risk of appearing in court
* Ways to prepare for an agency remuneration negotiation

If you're missing any, order copies at www.p3.com.au 
or drop us an email.

 
 

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