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Media Minutes

Paid media and media advertising are an increasingly complex ecosystem. Here you can find a frank, straight forward perspective on the issues impacting media planning and buying. Presented by TrinityP3 CEO, Darren Woolley and Head of Global Media, Stephen Wright, it is the minutes you need to invest into better understanding the state of the media industry from advertiser to media owner and back.
Don’t miss a single episode. Either subscribe to the TrinityP3 YouTube Channel here or stay tuned.

Media auditing is dead. Long live media auditing?

The headlines scream, media audits are dead. But in fact, media audits are as popular as ever. It is just today they are very different to the audits of yesteryear, with a less focus on cost benchmarking and a greater focus on media value creation and how to optimise it. Find out how media audits have changed here in Media Minutes.

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How advertiser complexity is robbing your media budget

The bigger the advertiser the bigger the media budget. But the fact is that size is a double edge sword when it comes to delivering media value. And in fact it is highly likely that the larger the client, the greater their operational complexity is reducing media efficacy. We explain why here in Media Minutes.

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Why your media agency should be at the centre of your agency roster

While advertisers will spend more money with their media agency than any other agency, it is an anomaly that they invariably do not place media at the centre of their agency roster. This is the honoured place of the creative agency. We explain why it is actually best to have you media agency in this pivotal point of your roster here in Media Minutes.

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Five things that will really annoy your media agency

Great clients always get the best media agency people delivering the best service. But how to you make sure you are a great client? A good starting point is to make sure you do not piss off your media agency. We have identified five of the main ways advertisers really annoy their agencies right here in Media Minutes.

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How brands grow according to Byron Sharp

Byron Sharp’s book “How Brands Grow, What Marketers don’t know” had a significant impact on marketers globally. But what are the implications of his findings and recommendations on media strategy and planning? How can media agencies help their client’s brands grow based on Professor Sharp’s insights? Find out here in Media Minutes.

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Is media auditing still relevant?

Media auditing has been around for years. Audit companies collecting pools of media rates to then use to compare what rates the media agency is achieving. But this traditional approach to media auditing is flawed and increasingly advertisers are looking for way to measure and benchmarking the value of the media investment. Find out why here in Media Minutes.

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What is the best media agency fee model?

When it comes to paying your media agency, are you using the old school commissions system? Or the mainstream retainer model? Or have you gone for a performance or pricing approach? The fact is there are many ways to pay your agency fees. And we explore them here in Media Minutes.

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When should you use performance-based fees in media?

Media is one of the largest investments for most advertisers. But if your media is an investment, then shouldn’t you be paying your media agency based on performance and not simply hours and resources? If you are looking to incentive your media agency to drive performance, find out how here in Media Minutes.

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How Media Agency’s help brands grow

How media agencies help brands grow according to Byron Sharp.
Byron Sharp’s book “How Brands Grow, What Marketers don’t know” had a significant impact on marketers globally. But what are the implications of his findings and recommendations on media strategy and planning? How can media agencies help their client’s brands grow based on Professor Sharp’s insights? Find out here in Media Minutes.

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Annoying you Media Agency

Five things that will really annoy your media agency.
Great clients always get the best media agency people delivering the best service. But how do you make sure you are a great client? A good starting point is to make sure you do not piss off your media agency. We have identified five of the main ways advertisers really annoy their agencies right here in Media Minutes.

Read more & watch video >

 

Media in the Centre

Why your media agency should be at the centre of your agency roster
While advertisers will spend more money with their media agency than any other agency, it is an anomaly that they invariably do not place media at the centre of their agency roster. This is the honoured place of the creative agency. We explain why it is actually best to have your media agency in this pivotal point of your roster here in Media Minutes.

Read more & watch video >

 

Good of Great?

What makes a good media agency great?
What is the secret ingredient that makes a good media agency great and more importantly keeps it great? Talented people. But in an industry with traditionally high staff turnover, how can a media agency attract and keep talented people? Find out the secret to what makes a great media agency here in Media Minutes.

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Media Approval Times

Media approval timelines – why they matter?
Never have enough time. When it comes to media planning and buying, tight deadlines can cost you dearly. How? It robs you and your agency the opportunity to plan and negotiate the best media deals in the market. So, what to do if time is tight? Find out here with Media Minutes.

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Media Transparency

How important is ‘transparency’ in media?
Media transparency has been a hot topic. But can you have too much transparency? And what is the right amount? Since the issue blew up globally five years ago, much work has been done by advertisers and their media agencies. Find out what you need to know with Media Minutes.

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State of media audits

What is the current state of play for media audits?
Media auditing has been around for years. Audit companies collecting pools of media rates to then use to compare what rates the media agency is achieving. But this traditional approach to media auditing is flawed and increasingly advertisers are looking for a way to measure and benchmark the value of the media investment. Find out why here in Media Minutes.

Read more & watch video >

 

Telling a great agency story

The importance of telling a great agency story.
You get one shot to make a great impression. Be it for a job interview or to win a billion-dollar piece of media business. So, what does it take to have a great pitch story and how do you tell it in a relevant, credible and motivating way? Find out how right here with Media Minutes.

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Pitch, or not pitch?

So, you’re pitching your media agency, is this the right decision?
If you are going to pitch your media agency supplier, but the increasingly important question to consider is why? With the amount of disruption and the associated risks, will the result justify the cost, both in time and opportunity loss? Before you consider pitching your media agency, find out what you need to consider here in Media Minutes.

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Global or Indie agency?

Global Media Network agency or Indie? The pro’s and cons.
When it comes to choosing a media agency, do you go for a big global network agency or select one of the high performing indie agencies? It is a choice more advertisers are struggling with as they look to extract greater value from their media investment. Discover the pros and cons of each choice here in Media Minutes.

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