Paid media and media advertising are an increasingly complex ecosystem. Here you can find a frank, straight forward perspective on the issues impacting media planning and buying. Presented by TrinityP3 CEO, Darren Woolley and Head of Global Media, Stephen Wright, it is the minutes you need to invest into better understanding the state of the media industry from advertiser to media owner and back.
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How important is ‘transparency’ in media?
Media transparency has been a hot topic. But can you have too much transparency? And what is the right amount? Since the issue blew up globally five years ago, much work has been done by advertisers and their media agencies. Find out what you need to know with Media Minutes.
What is the current state of play for media audits?
Media auditing has been around for years. Audit companies collecting pools of media rates to then use to compare what rates the media agency is achieving. But this traditional approach to media auditing is flawed and increasingly advertisers are looking for a way to measure and benchmark the value of the media investment. Find out why here in Media Minutes.
The importance of telling a great agency story.
You get one shot to make a great impression. Be it for a job interview or to win a billion-dollar piece of media business. So, what does it take to have a great pitch story and how do you tell it in a relevant, credible and motivating way? Find out how right here with Media Minutes.
So, you’re pitching your media agency, is this the right decision?
If you are going to pitch your media agency supplier, but the increasingly important question to consider is why? With the amount of disruption and the associated risks, will the result justify the cost, both in time and opportunity loss? Before you consider pitching your media agency, find out what you need to consider here in Media Minutes.
Global Media Network agency or Indie? The pro’s and cons.
When it comes to choosing a media agency, do you go for a big global network agency or select one of the high performing indie agencies? It is a choice more advertisers are struggling with as they look to extract greater value from their media investment. Discover the pros and cons of each choice here in Media Minutes.