Paid media and media advertising are an increasingly complex ecosystem. Here you can find a frank, straight forward perspective on the issues impacting media planning and buying. Presented by TrinityP3 CEO, Darren Woolley and Head of Global Media, Stephen Wright, it is the minutes you need to invest into better understanding the state of the media industry from advertiser to media owner and back.
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There was a time when media and creative worked together in the advertising agency. But those days are long gone. Today media and creative are found mostly in separate and often automatous businesses. Yet, there is a trend of some creative agencies offering media planning and sometimes buying and media agencies offering non-media services like creative content. Does this mean that creative and media and being put back together? Find out the state of play here in Media Minutes.
There is often an industry obsession with the relationship between advertisers and their media agencies. But the fact is that the high performing advertisers also develop direct relationships with the various media vendors either with or without the involvement of their media agency. But what is the best way to develop these relationships to deliver the best results? And when and how should you include your media agency?
Considering the huge amount of money spent on media advertising, it is not surprising that the sellers, the media vendors and owners, invest a huge amount of money in undertaking research on the performance and strength of their media offering in delivering and engaging the audience. But in the flood of media vendor research, what is the best way to assess and use this market resources? Find out more here in Media Minutes.
The media advertising industry is complex and diverse in channels and stakeholders. No more so than when it comes to the industry bodies who collectively oversee and contribute to the industry. But who are these industry bodies, who do they represents, what are their roles, and how well do you add value to the industry and their members? Find out more on the organisations in the media advertising industry here in Media Minutes.
When it comes to measure media performance, what ae the best key performance indicators? (KPIs). A ANA survey in the USA found that most of the more popular KPIs measure the cost of media, but very few measure the media performance in delivering a return on investment or return on ad spend (ROAS). This is evident of a continuing obsession with the cost of advertising and not the outcome it delivers.
Media audits, a foundation of many a media performance program, have changed. The rapid and continual increase in digital media, programmatic trading and real time bidding means that advertisers are looking for understanding how to optimise media value, rather than simply benchmarking media cost. It is all explained here in Media Minutes.
In the complex marketing and media world, collaboration is essential. Media agencies can be masters of collaboration. At the nexus of channel and content, they can facilitate the interactions between media owners, creative agencies, content providers and more. But find out if you media agency is up to the task here in Media Minutes.
How well is your media agency performing? How competitive is their fee? Are they providing bets practice service? The way to answer these questions would be to go to market. But pitches are so disruptive and come with increasing risk to the brand the advertiser. Find out a better way to get these answers here in Media Minutes.
The headlines scream, media audits are dead. But in fact, media audits are as popular as ever. It is just today they are very different to the audits of yesteryear, with a less focus on cost benchmarking and a greater focus on media value creation and how to optimise it. Find out how media audits have changed here in Media Minutes.
The bigger the advertiser the bigger the media budget. But the fact is that size is a double edge sword when it comes to delivering media value. And in fact it is highly likely that the larger the client, the greater their operational complexity is reducing media efficacy. We explain why here in Media Minutes.
Media auditing has been around for years. Audit companies collecting pools of media rates to then use to compare what rates the media agency is achieving. But this traditional approach to media auditing is flawed and increasingly advertisers are looking for way to measure and benchmarking the value of the media investment. Find out why here in Media Minutes.
When it comes to paying your media agency, are you using the old school commissions system? Or the mainstream retainer model? Or have you gone for a performance or pricing approach? The fact is there are many ways to pay your agency fees. And we explore them here in Media Minutes.
Media is one of the largest investments for most advertisers. But if your media is an investment, then shouldn’t you be paying your media agency based on performance and not simply hours and resources? If you are looking to incentive your media agency to drive performance, find out how here in Media Minutes.
How media agencies help brands grow according to Byron Sharp.
Byron Sharp’s book “How Brands Grow, What Marketers don’t know” had a significant impact on marketers globally. But what are the implications of his findings and recommendations on media strategy and planning? How can media agencies help their client’s brands grow based on Professor Sharp’s insights? Find out here in Media Minutes.
Five things that will really annoy your media agency.
Great clients always get the best media agency people delivering the best service. But how do you make sure you are a great client? A good starting point is to make sure you do not piss off your media agency. We have identified five of the main ways advertisers really annoy their agencies right here in Media Minutes.
Why your media agency should be at the centre of your agency roster
While advertisers will spend more money with their media agency than any other agency, it is an anomaly that they invariably do not place media at the centre of their agency roster. This is the honoured place of the creative agency. We explain why it is actually best to have your media agency in this pivotal point of your roster here in Media Minutes.
What makes a good media agency great?
What is the secret ingredient that makes a good media agency great and more importantly keeps it great? Talented people. But in an industry with traditionally high staff turnover, how can a media agency attract and keep talented people? Find out the secret to what makes a great media agency here in Media Minutes.
Media approval timelines – why they matter?
Never have enough time. When it comes to media planning and buying, tight deadlines can cost you dearly. How? It robs you and your agency the opportunity to plan and negotiate the best media deals in the market. So, what to do if time is tight? Find out here with Media Minutes.
How important is ‘transparency’ in media?
Media transparency has been a hot topic. But can you have too much transparency? And what is the right amount? Since the issue blew up globally five years ago, much work has been done by advertisers and their media agencies. Find out what you need to know with Media Minutes.
What is the current state of play for media audits?
Media auditing has been around for years. Audit companies collecting pools of media rates to then use to compare what rates the media agency is achieving. But this traditional approach to media auditing is flawed and increasingly advertisers are looking for a way to measure and benchmark the value of the media investment. Find out why here in Media Minutes.
The importance of telling a great agency story.
You get one shot to make a great impression. Be it for a job interview or to win a billion-dollar piece of media business. So, what does it take to have a great pitch story and how do you tell it in a relevant, credible and motivating way? Find out how right here with Media Minutes.
So, you’re pitching your media agency, is this the right decision?
If you are going to pitch your media agency supplier, but the increasingly important question to consider is why? With the amount of disruption and the associated risks, will the result justify the cost, both in time and opportunity loss? Before you consider pitching your media agency, find out what you need to consider here in Media Minutes.
Global Media Network agency or Indie? The pro’s and cons.
When it comes to choosing a media agency, do you go for a big global network agency or select one of the high performing indie agencies? It is a choice more advertisers are struggling with as they look to extract greater value from their media investment. Discover the pros and cons of each choice here in Media Minutes.