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The death of the Data Analytics and Marketing divide

Read Anton Buchner’s view on the importance of aligning and integrating data analytics and marketing to develop a more informed and strategic approach to customer and consumer engagement. If the silos cannot be broken down then there needs to be a greater level of collaboration between the various customer-centric functions within the organisation to drive effectiveness. Click here to read more information…  

Managing Marketing – The marketing challenges and opportunities of customer and data

Listen to Mark Reinke, Chief Customer Officer of Suncorp Group talk with Darren Woolley about the challenges and the opportunities for organisations when they are able to integrate customer data insights through the organisation. Mark has lead the transformation in his organisation and in the process transformed his role from marketing to customer focus and responsibility. Listen to the podcast here.

Data quality management and benchmarking for a brand marketer – Case study

Read this case study on how TrinityP3 was able to assist a marketing team assess the quality of their data management process, and deliver independent advice on how they could achieve greater effectiveness from their process. Click here to read more information…

Managing Marketing – Data, intuition and fact-based decision making

Listen to this Managing Marketing podcast where Glenn Granger, CEO at Marketing QED, talks with Darren Woolley on the role of data in informing fact-based decision making, rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a ‘Math Men’ approach to marketing instead of the traditional ‘Mad Men’ style. Listen to the podcast here.

A silver bullet for using data and digital agencies to drive better marketing performance?

Read this article by Anton Buchner on how marketers can better use the data they currently have to manage and integrate their digital marketing to drive better marketing performance. Click here to read more information…

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

1. The critical mission to save the Marketing Director
2. The art of saying no to clients without feeling guilty
3. How to strategically align an existing team
4. What you may not know about the digital marketing landscape
5. 3 more brands that have successfully reinvented themselves in the digital age 
6. You want transparency from your media agency? Look at your own behaviour first 
7. 10 key issues to consider when building your marketing technology stack 
8. The hidden waste buried inside many agency retainer agreements 
9. Is Media Transparency desirable only until it costs advertisers money? 
10. How Value Based Compensation can support Zero Based Budgeting

Most in Demand for this Month

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