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In this issue
The death of the Data Analytics and Marketing divide
Managing Marketing – The marketing challenges and opportunities of customer and data
Data quality management and benchmarking for a brand marketer – Case study
Managing Marketing – Data, intuition and fact-based decision making
A silver bullet for using data and digital agencies to drive better marketing performance?
Newsletter 8 June 2016
Welcome to the 8 June edition of TrinityP3’s e-news
The death of the Data Analytics and Marketing divide
Read Anton Buchner’s view on the importance of aligning and integrating data analytics and marketing to develop a more informed and strategic approach to customer and consumer engagement. If the silos cannot be broken down then there needs to be a greater level of collaboration between the various customer-centric functions within the organisation to drive effectiveness.
Click here to read more information…
Managing Marketing – The marketing challenges and opportunities of customer and data
Listen to Mark Reinke, Chief Customer Officer of Suncorp Group talk with Darren Woolley about the challenges and the opportunities for organisations when they are able to integrate customer data insights through the organisation. Mark has lead the transformation in his organisation and in the process transformed his role from marketing to customer focus and responsibility.
Listen to the podcast here.
Data quality management and benchmarking for a brand marketer – Case study
Read this case study on how TrinityP3 was able to assist a marketing team assess the quality of their data management process, and deliver independent advice on how they could achieve greater effectiveness from their process.
Click here to read more information…
Managing Marketing – Data, intuition and fact-based decision making
Listen to this Managing Marketing podcast where Glenn Granger, CEO at Marketing QED, talks with Darren Woolley on the role of data in informing fact-based decision making, rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a ‘Math Men’ approach to marketing instead of the traditional ‘Mad Men’ style.
Listen to the podcast here.
A silver bullet for using data and digital agencies to drive better marketing performance?
Read this article by Anton Buchner on how marketers can better use the data they currently have to manage and integrate their digital marketing to drive better marketing performance.
Click here to read more information…
What’s Hot
Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:
During May TrinityP3 was busy helping marketers in the following areas:
We helped a world famous alcohol brand to source the right PR and Digital partners
A large dairy company called on us to assess the costing on their latest TVC
One of the world’s largest online retail companies got a better understanding of their marketing relationship by using the evalu8ing system
Media benchmarking was required for a famous beer brand client
The TrinityP3 team finished an agency pitch for a national automotive dealer network
While over in New Zealand we helped a financial institution with modeling their renumeration package with their new agency
An insurance company asked our advise with benchmarking 5 agencies in their roster
Our Media experts assisted in a pitch process for a Victorian service company
Another auto business used the team to assess both their digital and technology requirements
A Queensland insurance provider worked with us to develop their Marketing Procurement strategy
If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.
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