For those of you too young to know – this was the fourth line from the 1989 hit “Ice, Ice Baby” by white rapper, the prosaically named Vanilla Ice. But who would have thought that 31 years later in the grip of a pandemic, his call to action would be more relevant than ever before?
With many people working remotely, working from home, working away from colleagues, collaboration is key. Collaboration between marketing and the other functions within the organisation. Collaboration between the various parts of the larger marketing team. And collaboration between the marketing team and the various agencies, marketing suppliers and vendors that make it happen.
In the words of “Robert Matthew Van Winkle” (Vanilla’s birth name) it is time to STOP. Collaborate. And listen. What better way to know where your marketing ecosystem is collaborating – and where it is not – than to implement an online evaluation? Evalu8ing will tell you exactly who is collaborating and who needs help.
While you are reading more about how Evalu8ing your marketing organisation can help you optimise collaboration and performance, you can check out Vanilla Ice’s performance here