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In this issue The latest trends in agency remuneration Before you move forward with agency remuneration, make sure you look back How smart marketers are moving beyond the agency remuneration stalemate Case Study: A FMCG Media Agency Contract and Remuneration Assessment Logo

Newsletter 22 June 2016

Welcome to the 22 June edition of TrinityP3's e-news


The latest trends in agency remuneration

Watch this TrinityP3 Industry Webinar where Darren Woolley takes you through the latest trends in agency remuneration from Australia and around the world, providing advice and insights on how marketers can derive greater value from their agency roster and arrangements. Watch the Webinar here.

Before you move forward with agency remuneration, make sure you look back

In an industry that is constantly looking forward to the next big idea, read from Darren Woolley on the importance of learning from the past before you move forward with changes to your agency remuneration. Only by understanding your current model and how it is performing can you ensure the future model is an improvement. Click here to read more information...

How smart marketers are moving beyond the agency remuneration stalemate

Read how marketers, dissatisfied with the retainer models are moving to a value based or output based remuneration and away from the cost or input based models of old. Nathan Hodges shares his observations and insights into what is working and what is not and why. Click here to read more information...

Case Study: A FMCG Media Agency Contract and Remuneration Assessment

Read this case study by David Angell on the outcomes of a media agency contract and remuneration assessment commissioned by a Consumer Goods company unsure of the current level of remuneration and the value of the services being delivered. Click here to read more information...

How to develop a price based remuneration model for your agencies

Moving from a Cost or Input Based Agency Remuneration to a Value or Price Based Model can be a real challenge for both agencies and advertisers alike. Read advice from Darren Woolley on the best approach for making the transition from cost to value. Click here to read more information...

Calculate and benchmark your agency rates with Ad Cost Checker

Ad Cost Checker is an advertising cost benchmarking calculator that allows you to statistically benchmark the hour rates and fees for creative, media, digital, social, design and advertising production. At the core of the Ad Cost Checker is an extensive database of agency rates and industry costs collected and used by TrinityP3 in our consultancy practice across a wide range of agencies and advertisers across all major categories and a wide range of spend and budget sizes. We have more details of the benchmark sources and data robustness here. It is ideal for:
  • Advertising agencies wanting to check their rates against the market.
  • Advertisers wanting to determine where various agencies benchmark against their competitors.
  • Procurement professionals wanting to independently benchmark their current or proposed agency rates.
Check it out here.

What's Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:
  1. The critical mission to save the Marketing Director
  2. The art of saying no to clients without feeling guilty
  3. How to strategically align an existing team
  4. What you may not know about the digital marketing landscape
  5. 3 more brands that have successfully reinvented themselves in the digital age 
  6. You want transparency from your media agency? Look at your own behaviour first 
  7. 10 key issues to consider when building your marketing technology stack 
  8. The hidden waste buried inside many agency retainer agreements 
  9. Is Media Transparency desirable only until it costs advertisers money? 
  10. How Value Based Compensation can support Zero Based Budgeting

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonialsBusiness Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

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