Global Marketing Management Update

 31 October 2018

Welcome to the October edition of TrinityP3’s e-news

Calls are growing in the industry to ‘ditch the pitch’. Yet according to TrinityP3 Global CEO Darren Woolley, it’s not the process that’s at fault, but how advertisers and agencies play the game. If the people involved just stuck to the rules then everyone would benefit. Read more here.

So this time we are offering advice on pitching without the bitching.

IS YOUR
AGENCY ON OUR NEW BUSINESS LIST?

The TrinityP3 Agency Register
is free, confidential and a source of new business for
all registered agencies.
Register your agency here

3 Speedy Case Studies
on how we customise the pitch for clients in a hurry

Pitching can be a lengthy, expensive
process but sometimes it’s a necessity and doing it right is critical to making
sure you don’t have to do it again for a long time. With the benefit of time comes greater opportunity to get to know agencies better, accommodate existing
schedules, and create more stages within the process to gain insight into the
different agency disciplines including strategy, creative and account
management. However, what can clients do when they don’t have the luxury of
time? Find out here.

 

 

 


How to look for and select the right agency or
marketing supplier

Looking for a new creative agency? Or a
new specialist agency? Considering the time and effort involved you want to
make sure the process will be as thorough and robust as possible. 

No matter if you are looking for someone to
provide you a list of suitable agencies (we have thousands on our database) or
fully to manage the tender process (from brief to appointment) or something in
between:
We can help you find the right agency

The importance of an insightful and robust agency search & selection process

Kylie
Ridler-Dutton is a Senior Consultant at
TrinityP3 and a specialist in agency search and selection. Here Kylie chats about the agency search and selection process and the considerations required when
planning and managing a successful pitch process for a wide range of agency
types including creative, media, digital, social, PR, technology suppliers and more.

 

 

Discover
the ROI of a TrinityP3 managed pitch process

Running a pitch is expensive, especially if you get it wrong.
Which is why getting a
professional involved can be invaluable.
So if you’re wonder what the ROI is
for TrinityP3 to manage your next pitching.
Read all about it here

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Managing Marketing: When Customer Experience, Technology And Data Go Bad
  2. Why You Will Always Pay Less For Crappy Media
  3. 5 Ways To Make Sure You Have Set The Correct Digital Kpis
  4. Managing Marketing: Advertising Agency New Business Successes And Failures
  5. What Comes First In Advertising, Channel Or Content?
  6. How Trinityp3 Helps Advertisers Find The Perfect Pr Partners – Four Case Studies
  7. Is The Problem With Agency Fee Benchmarking Simply A Matter Of Statistics?
  8. How Trinityp3 Customises The Pitch Process For Clients In A Hurry – Three Speedy Case Studies.
  9. Where Rfi & Rfp Often Fail To Deliver Results
  10. Addressability – Why Is It A Big Threat To Media Agencies?


© 2018 
– TrinityP3 Global Marketing Management Consultants – Australia, Singapore, United Kingdom & USA

If you would like assistance or advice on any aspect of your marketing spend, 
contact us
 today for a confidential discussion.

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