Welcome to the October edition of TrinityP3’s e-news
essential principles of agency remuneration
Whatever your agency remuneration model, there are some [essential] guiding principles that should underpin every remuneration agreement. Ignoring them or cutting corners in your approach to defining your remuneration contract can ultimately give way to frustration, disagreement and / or dissatisfaction further down the road.Find out the answer here.
DO YOUR AGENCY RATES STACK UP?
With a database across more than 20 markets, hundreds of roles and cost centres, and thousands of data points, you can find out instantly with Ad Cost Checker.
Reading the trade media on the trend towards agency project fees, you would think that the agency retainer is dead (along with the Agency of Record). While the ANA Agency Compensation Survey shows that the retainer is not as common as it once was, it still accounts for a significant proportion of major agency remuneration models, and is truly alive and well. So, what are the problems with retainer that marketers need to consider? Find out
ARE HOURLY RATES CALCULATED?
Calculating hourly rates from direct salary costs include annual billable hours and overhead and profit factors, which are all part of our TrinityP3’s Resource Rate Calculators.
the problem with agency fee benchmarking simply a matter of statistics?
What are the benchmarks you are using? Are they simply an average, a mean or a median? Beyond the rates being paid to another agency, real benchmarks are statistically significant and provide insights into the rates and fees and how these compare to the market and the quality of the resources being procured. Simply paying average gets you average. And, after all, who wants their marketing and advertising to be average? This is why we do not provide average benchmarks. Find out why and how here.
Choose the Right Agency Fee Model
There are many different agency fee models. The major ones are listed below (in no particular order). What is the right agency fee model for you? Be it for a media agency, creative agency, a digital agency or more, the TrinityP3 Agency Fee Decision Tree will help you find the right model.